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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 56.
Flapen cover for Global Amazon marketplace expansion consultants: three Flapen operators in a weekly review over printed charts
Working with Agencies

Global Amazon marketplace expansion consultants

Hire an expansion consultant only once home is profitable, then ask how many brands each manager carries. Ours hold about 1.4, and Amazon runs 23 marketplaces.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Full-service Amazon solution for FBA and FBM brands: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Full-service Amazon solution for FBA and FBM brands

Demand one team owning research, creative, listings, ads, and fulfillment across FBA and FBM. Ask who performs each function and where they sit, then check FBM.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Full-service Amazon brand management pricing: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Full-service Amazon brand management pricing

Expect a flat retainer tiered by product count, $800 for one to $2,400 for five with every service included, plus inventory, freight, fees, and ad spend on top.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Full service Amazon agency for Brand Registry support: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Full service Amazon agency for Brand Registry support

Enrollment costs nothing and the trademark is the real wait, so a full service fee is only justified when three or more workstreams follow registry.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Expert Amazon listing optimization services: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Expert Amazon listing optimization services

Buy all three jobs from one team, search relevance, conversion, and imagery, then demand before and after numbers on sessions, conversion, and keyword rank.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Content creation services for Amazon A+ and storefronts: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Content creation services for Amazon A+ and storefronts

Judge A+ and storefront providers on the brief they write, not the portfolio they show. The brief comes from competitor complaints and the rating gap.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Compare retainer models for Amazon brand management: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Compare retainer models for Amazon brand management

Convert every retainer to cost per product per month and check what sits inside the fee. A flat $800 to $2,400 all-in tier differs from metered hours.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Brand Registry support and trademark help on Amazon: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Brand Registry support and trademark help on Amazon

Treat the trademark filing and registry enrollment as two purchases from two kinds of provider, then judge the agency on what it does weekly after enrollment.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Bilingual Amazon account managers for Europe and LATAM: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Bilingual Amazon account managers for Europe and LATAM

Hire for native reading ability, not just speech. Test the person on a live listing in the target language, and treat Mexico, Spain, and Brazil separately.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Best Amazon seller account management services: three Flapen operators in a weekly review over printed charts
Working with Agencies

Best Amazon seller account management services

Run four gates in order, a free written audit, a scoped proposal, a measurable 30-day improvement, and a 90-day review, hiring month to month throughout.
Joel Turcotte Gaucher

Joel Turcotte Gaucher