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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 51.
Flapen cover for Full service Amazon FBA management cost: three Flapen operators in a weekly review over printed charts
Working with Agencies

Full service Amazon FBA management cost

Expect $800 a month for one product to $2,400 for five, all included, then add inventory, freight, and ads. Plan $8,000 to $15,000 in capital per launch.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Full funnel Amazon ads and SEO service providers: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Full funnel Amazon ads and SEO service providers

Score full-funnel providers on whether one person sees organic rank and paid placement together, what they would cut first, and when they would say stop.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Europe-focused Amazon account management options: a Flapen operator sealing a carton with blue tape beside a stack of sealed ones
Working with Agencies

Europe-focused Amazon account management options

Choose between doing it yourself, a freelancer per country, a Europe-only agency, or a global team, by how many marketplaces you will keep open in 12 months.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Europe focus Amazon account management services: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Europe focus Amazon account management services

Treat Europe as several country stores joined by one account, and hire a manager who writes in the local language, since machine translation keeps sales flat.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Enterprise Amazon agency for global expansion: a Flapen operator briefing the photographer in front of a board of blank cards
Working with Agencies

Enterprise Amazon agency for global expansion

Price enterprise expansion per marketplace, not as one number, and demand the research first. Flapen runs 90 or more data points per market before any launch.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for End to end Amazon catalog optimization services: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

End to end Amazon catalog optimization services

Buy end to end when nobody inside owns the marketplace, and a narrow specialist when you already know which link is broken. Most catalogs have two or three.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Done-for-you Amazon catalog management: a Flapen operator between two monitors of charts with a printed report
Working with Agencies

Done-for-you Amazon catalog management

Split catalog work into three purchases, maintenance, optimization, and assortment, and hire only a team that sizes your market against a $2 million floor.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Case studies for scaling revenue on Amazon: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Case studies for scaling revenue on Amazon

Read every case study backwards, starting number first, then time elapsed, then spend behind the growth. A chart with no baseline or cost line is a screenshot.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Best tools and services for keyword research on Amazon: Flapen operators unpacking a supplier carton at the QC bench
Working with Agencies

Best tools and services for keyword research on Amazon

Use any tool for raw volume, then pay for the five-step sequence, harvest, cluster, map, seed in ads, and prune. Judge a service on its pruning rule.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Best product launch services for Amazon global marketplaces: three Flapen operators in a weekly review over printed charts
Working with Agencies

Best product launch services for Amazon global marketplaces

Score global launch teams on five things and weight market sizing and local copy heaviest, then launch and maturity ad targets, operator load, and exit terms.
Joel Turcotte Gaucher

Joel Turcotte Gaucher