Ask which of the 5 traffic channels they run, how many brands each manager carries, their ACoS target by stage, and what would make them tell you to stop.
Joel Turcotte Gaucher
Working with Agencies
How to avoid lock-in with Amazon agencies
Lock-in is structural, not contractual. Own the Seller Central account, grant revocable permissions, and keep campaigns and creative source files in reach.
Joel Turcotte Gaucher
Working with Agencies
How to avoid Amazon suspension when starting out
Register in your own entity with matching documents, never share logins, keep one account per person, and watch order defect and late shipment rates weekly.
Joel Turcotte Gaucher
Working with Agencies
How to audit current Amazon agency performance
Pull four numbers yourself, cost of customer acquisition trend, organic share, conversion rate, and return rate, then read three monthly plans side by side.
Joel Turcotte Gaucher
Working with Agencies
Global marketplace expertise for Amazon Europe and Japan
Treat Europe and Japan as separate capabilities. Ask for named recent accounts in each region, and test the Japan claim on native operators and packaging.
Joel Turcotte Gaucher
Working with Agencies
Global Amazon expansion support for new sellers
New sellers should not expand yet. Solve one marketplace, run more than two of the five traffic channels, and reach steady profit before a second market.
Joel Turcotte Gaucher
Working with Agencies
Fair Amazon agency pricing models
Four models, flat retainer, percentage of ad spend, percentage of revenue, and equity. Below $50,000 a month in profit only the flat fee stays neutral.
Joel Turcotte Gaucher
Working with Agencies
Data ownership in Amazon service agreements
You own the account, listings, creative, campaign history, and keyword research. The agency keeps its own tools, and deliverables become your IP on payment.
Joel Turcotte Gaucher
Working with Agencies
Contract terms to negotiate with Amazon agencies
Negotiate the exit first, notice, account ownership, what you keep, and named people, then reporting, then price. A bad exit costs a year, a bad fee a month.
Joel Turcotte Gaucher
Working with Agencies
Compare Amazon PPC vs full-service agencies
Choose PPC-only when the listing converts, margin is known, and ads are the one bottleneck. Choose full-service when you cannot name the constraint.
