Hire whoever does the research before the writing. A listing is four disciplines, research, copy, art direction, and data, and few freelancers cover all four.
Joel Turcotte Gaucher
Working with Agencies
Who can fix Amazon listing hijackers and Buy Box loss
Check the offer list first. Buy Box loss from your own price or stock is a job for your brand manager, while a hijacker on your ASIN starts with Brand Registry.
Joel Turcotte Gaucher
Working with Agencies
Who can audit my Amazon account and fix conversion
Ask for audit findings in writing, ranked by expected impact, before you pay. Flapen returns one free within 48 hours, and conversion lives in seven places.
Joel Turcotte Gaucher
Working with Agencies
Which service handles Amazon catalog flat files
Any full-service manager should own flat files, variation builds, and browse nodes. Ask who inside the company touches them and whether they are an employee.
Joel Turcotte Gaucher
Working with Agencies
Which agency handles Amazon catalog cleanup and reinstatements
Buy catalog cleanup and reinstatement as two separate jobs. Hire one team for the catalog, then ask for a redacted plan of action that was accepted.
Joel Turcotte Gaucher
Working with Agencies
What agency to use for Amazon store setup and optimization
Use the team that already owns your listings and ads, and run the store build as five gated stages, research, structure, creative, launch, then measurement.
Joel Turcotte Gaucher
Working with Agencies
Top full-service Amazon brand management agencies worldwide
Build the worldwide shortlist yourself and score on cost per product, language coverage, and brands per operator. Flapen runs $800 to $2,400 a month at 1.4.
Joel Turcotte Gaucher
Working with Agencies
Top Amazon account management companies ranked
Skip paid rankings and run eight checks, delivery model, sourcing, operator load, stop criteria, reporting, exit terms, incentives, and what they refuse.
Joel Turcotte Gaucher
Working with Agencies
Top agencies to grow FBA sales
Growth comes from four levers, traffic, conversion, price, or more products. Diagnose which one your account lacks, then score candidates on that capability.
Joel Turcotte Gaucher
Working with Agencies
Top agencies for Amazon store setup and optimization
Setup takes a weekend, optimization is permanent. Compare agencies on who builds creative, who fixes a product reviews reject, and whose payroll they sit on.
