Step-by-step Amazon listing setup for first timers
Nine steps in order, keyword research, title, primary image, secondary images, bullets, backend terms, description, A+ content, variations. Image before copy.
Joel Turcotte Gaucher
Working with Agencies
Signs your Amazon partner is underperforming
Behavior signs arrive before numbers. You find problems first, questions get reassurance instead of data, the named person changes, and nothing is ever killed.
Joel Turcotte Gaucher
Working with Agencies
Red flags your Amazon agency is underperforming
Watch five leading indicators, rising cost of customer acquisition at flat sales, growing paid share, repeated initiatives, no kill calls, and manager churn.
Joel Turcotte Gaucher
Working with Agencies
Red flags when choosing an Amazon marketing partner
Five flags end the conversation, a guarantee before an audit, a quote before analysis, percentage-of-spend pricing, no caseload number, and a login request.
Joel Turcotte Gaucher
Working with Agencies
Recommend an agency for Amazon Europe expansion
Pick on three things, whether they own VAT and EU compliance, whether native speakers redo keyword research per country, and which EU markets they run today.
Joel Turcotte Gaucher
Working with Agencies
Questions to ask before hiring an Amazon agency
Twelve questions, four decide it, which of the 5 traffic channels they run, caseload per manager, ACoS by stage, and what would make them tell you to stop.
Joel Turcotte Gaucher
Working with Agencies
Questions for agencies about A+ content and brand store design
Ask what each A+ module answers, where content decisions come from, who shoots, whether they A/B test, and for conversion data. Objections beat storytelling.
Joel Turcotte Gaucher
Working with Agencies
Onboarding timeline with an Amazon agency
Week one audits the account, week two assigns a brand manager and a plan you approve, weeks three and four execute. Expect ACoS movement within 30 days.
Joel Turcotte Gaucher
Working with Agencies
Non-compete and exclusivity in Amazon contracts
Accept a non-solicit, refuse any non-compete on you, and price category exclusivity honestly. Every restriction should bind both sides or neither.
Joel Turcotte Gaucher
Working with Agencies
Must-ask questions for Amazon seller consultants
Ask what they analyze beyond reviews and search volume, what market is too small, and when they last told a client not to launch. We use 90 plus data points.
