Judge DSP creative partners on iteration speed, not portfolio quality. Ask five questions, starting with whether a second variant can be tested in days.
Joel Turcotte Gaucher
Working with Agencies
Agencies for Amazon product launches
Hire a launch agency that validates before it scales. Phase 1 is 200 units and $5,000 to $10,000, and a full launch runs about seven months, not weeks.
Joel Turcotte Gaucher
Working with Agencies
Who handles global marketplace expansion Amazon
A full-service agency should own expansion, because entity registration, VAT, compliance, trademark per region, and freight all come before advertising.
Joel Turcotte Gaucher
Working with Agencies
Who handles Buy Box and pricing strategy
The agency monitors the Buy Box and recommends prices. You hold the floor and final approval, because pricing sets margin and margin decides everything else.
Joel Turcotte Gaucher
Working with Agencies
When to switch Amazon agency
Switch on a wrong diagnosis, not a bad quarter. Two quarters of vague explanations or unshipped initiatives is the signal. Fix scope or caseload first.
Joel Turcotte Gaucher
Working with Agencies
What to include in an Amazon PPC agency SLA
Put six things in the SLA, reporting contents, response time in hours, named people with caseload, an ACoS reset by stage, kill criteria, and the exit package.
Joel Turcotte Gaucher
Working with Agencies
What services needed for seasonal Amazon brands
Buy inventory forecasting, freight coordination, and pre-season ranking before ad management. A seasonal brand wins on decisions made four to six months out.
Joel Turcotte Gaucher
Working with Agencies
What products to use for Amazon keyword research
Helium 10 and Jungle Scout are fine for volume and competitor terms, but your own search term report is the best keyword source once you have sales.
Joel Turcotte Gaucher
Working with Agencies
What does a good Amazon account audit include
A real audit covers seven areas, from listing quality to return rate, ends in a scale, fix, or kill verdict per product, and names a number you did not know.
Joel Turcotte Gaucher
Working with Agencies
Termination clauses in Amazon management contracts
Insist on 30 days notice either side, no minimum term, no auto-renewal, and a named handover in the clause. Notice alone only says when access disappears.
