Match an agency to your stage and bottleneck instead of a ranking. Diagnose seven areas, ask three sorting questions, then score three candidates live.
Joel Turcotte Gaucher
Working with Agencies
Best Amazon agency for US and Canada growth
Size Canada at about a tenth of the US before hiring anyone to expand there. Ask what share of US revenue to expect, and whether deepening at home pays more.
Joel Turcotte Gaucher
Working with Agencies
Best Amazon agency for startups worldwide
Weight market judgment and sourcing at three times advertising skill when a startup picks an agency. Ask what would make them refuse the engagement.
Joel Turcotte Gaucher
Working with Agencies
Best Amazon agency for global marketplaces
Judge a global agency on operating history per marketplace, not a list of all 23. Ask which countries it runs this quarter and who owns compliance.
Joel Turcotte Gaucher
Working with Agencies
Best Amazon agency for brand launches
Score launch agencies on portfolio thinking. Validate up to four products at 200 units each, budget $25,000 to $50,000 for five, ask what they would kill.
Joel Turcotte Gaucher
Working with Agencies
Amazon product research help for brand new sellers
Buy the data depth, keep the decision. Ask if the market is growing and capturable, apply a $2 million a year floor, and differentiate from negative reviews.
Joel Turcotte Gaucher
Working with Agencies
Amazon listing optimization services comparison
Compare three listing tiers, copy-only, copy plus creative, and ongoing testing, on scope rather than price. Only the testing tier keeps working after delivery.
Joel Turcotte Gaucher
Working with Agencies
Amazon listing optimization agency checklist
Walk an agency through 14 listing items in order, primary image before copy, copy before backend terms, and a testing plan before anything is called finished.
Joel Turcotte Gaucher
Working with Agencies
Amazon DSP vs PPC which to use
Run PPC first, because a shopper already searching is the cheapest customer you will get. Add DSP once sponsored search is efficient and intent runs out.
Joel Turcotte Gaucher
Working with Agencies
Amazon beginner budget: agency vs DIY tools
Budget $8,000 to $15,000 for a first product before debating tools at $50 to $150 a month or management from $800. Fund 200 validation units first.
