Audit a new seller on six structural areas, entity, trademark, market viability, unit economics, listing readiness, and inventory plan, in that order.
Joel Turcotte Gaucher
Working with Agencies
Month-to-month vs annual Amazon contracts
Take month-to-month terms with 30 days of notice unless a year buys a priced discount. The notice window and auto-renewal matter more than term length.
Joel Turcotte Gaucher
Working with Agencies
Listing optimization vs PPC first for new sellers
Fix the listing before spending on PPC. Conversion caps what ads can do, so get the primary image and first two bullets right, run a small ad test, then scale.
Joel Turcotte Gaucher
Working with Agencies
How to vet Amazon case management and appeals support
Vet case management as a capacity question. Ask how many cases are open now and how old the oldest is, then require a named owner and a weekly open-case report.
Joel Turcotte Gaucher
Working with Agencies
How to launch first product on Amazon
Validate with 200 units and $5,000 to $10,000 across up to four products, then scale only once rating, conversion rate, and acquisition cost are proven.
Joel Turcotte Gaucher
Working with Agencies
How to evaluate Amazon DSP capabilities
Evaluate DSP partners on the smallest test they would run first. Retargeting on a modest budget signals judgment, a large minimum signals access for sale.
Joel Turcotte Gaucher
Working with Agencies
How agencies handle suspension appeals and compliance
Ask to see a redacted plan of action with root cause, corrective action, and preventive measures. Require same-business-day response and weekly prevention.
Joel Turcotte Gaucher
Working with Agencies
Full-service Amazon agency recommendations
Check a full-service claim against a 15-row scope list. The usual gaps are photography, sourcing and quality inspection, and inventory forecasting.
Joel Turcotte Gaucher
Working with Agencies
Cost to switch Amazon agency and expected ROI
Switching costs one to two months of fee and four to eight soft weeks. Set that against compounding acquisition cost drift. Payback lands by month four.
Joel Turcotte Gaucher
Working with Agencies
Case study proof to request from Amazon partners
Ask every case study for four things, the starting numbers, the window, the category, and what else changed. Then ask for one engagement that did not work.
