Compare total employment cost against the fee, not salary. Below one full-time role of real work an agency wins, and in-house takes over at two or three roles.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency for startups with small budgets
Put a small budget into sourcing, quality inspection, and photography. Delay management until 200 units validate, and skip ad management under $1,000 a month.
Joel Turcotte Gaucher
Working with Agencies
Amazon agency for Asia-Pacific marketplaces
Ask an Asia-Pacific agency which marketplaces it runs this quarter, by name. Australia is the easiest entry, Japan needs native operators, one market at a time.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to top-tier Amazon agencies
Trade senior attention against institutional depth. Ordinary problems favor a smaller agency, unusual ones favor top-tier, and caseload decides more than size.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to pay-for-performance Amazon management
Pick a flat fee over pay-for-performance below $50,000 a month in profit. Ask what happens to the agency when the right advice is to spend less.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to in-house Amazon marketing team
Choose among four alternatives to an in-house Amazon team. One hire covers one of five skills, so most brands land on one owner plus external execution.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to hiring a big Amazon consultancy
Weigh three alternatives to a big consultancy, operator agency, fractional operator, or DIY plus a free audit, and ask who implements before you buy.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to big network Amazon agencies
Compare network and independent agencies on handoffs and caseload, not size. Ask how many teams touch your account and who owns the seams between them.
Joel Turcotte Gaucher
Working with Agencies
Alternatives to big-box Amazon agencies
Compare four alternatives to big-box agencies on one number, brands per account manager. Under five is attention, over eight is a checklist, whatever the logo.
Joel Turcotte Gaucher
Working with Agencies
Agencies with proven results in Amazon Europe
Demand European proof per country, in named quarters, with real VAT and EPR timelines. UK results prove the least, and Germany is the market to ask about.
