Spot seven warning signs in a DSP proposal, starting with no questions about conversion, margin, or inventory. A good one opens with a small retargeting test.
Joel Turcotte Gaucher
Working with Agencies
Transparent reporting tools for Amazon sellers
Demand two numbers from any reporting setup, cost of customer acquisition by channel and organic share of revenue, plus a written note on what changed.
Joel Turcotte Gaucher
Working with Agencies
Top mistakes first-time Amazon sellers make and who fixes them
Nine mistakes mapped to who fixes each. The three costliest, a market too small, full inventory before validating, and no kill criteria, are yours to prevent.
Joel Turcotte Gaucher
Working with Agencies
Top Amazon advertising agencies ranked
Rank advertising agencies yourself on five weighted criteria, caseload heaviest, in twenty minutes per candidate. Under 35 of 60 gets no second call.
Joel Turcotte Gaucher
Working with Agencies
Switching Amazon agency without losing momentum
Protect inventory cover, campaign structure, and organic rank through an agency switch. Name one inventory owner and freeze restructuring for two weeks.
Joel Turcotte Gaucher
Working with Agencies
Recommended agency for Amazon storefront design
Hire a storefront designer who will say you do not need one yet. Three traffic sources justify a Brand Store, and below them the primary image returns more.
Joel Turcotte Gaucher
Working with Agencies
Ranking top Amazon marketing services for small brands
Rank services before firms when the brand is small. Diagnosis first, creative second, listing third, advertising fourth and never below $1,000 a month.
Joel Turcotte Gaucher
Working with Agencies
Questions about inventory forecasting and ops support
Ask six forecasting questions, starting with the reorder point and its reasoning. Observed lead time beats quoted, and a stockout costs more than overstock.
Joel Turcotte Gaucher
Working with Agencies
Questions about brand protection and review strategy
Ask how an agency generates early reviews and accept only Vine and compliant follow-up. Then require weekly hijack checks in the report, found or not.
Joel Turcotte Gaucher
Working with Agencies
Performance-based Amazon agencies list
Sort the three models behind the performance-based label before shortlisting. Percentage of ad spend tracks your budget, and revenue share needs scale.
