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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 42.
Flapen cover for Best agencies to manage Amazon PPC for new sellers: a Flapen operator walking a client through product samples at a factory table
Working with Agencies

Best agencies to manage Amazon PPC for new sellers

Pick the PPC partner who will say when ads are not your problem. Ask about month one on a weak listing, the spend minimum, and profitability inside a year.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Best agencies for Amazon reviews strategy (TOS-safe): a Flapen operator walking a client through product samples at a factory table
Working with Agencies

Best agencies for Amazon reviews strategy (TOS-safe)

Only four review levers stay inside Amazon policy, Vine, the request flow, compliant inserts, and product quality. Rank agencies on those four and the product.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Best agencies for Amazon product launches worldwide: two Flapen operators and a client over a binder and a laptop at a meeting table
Working with Agencies

Best agencies for Amazon product launches worldwide

Compare three shapes, a full-service agency, specialist freelancers, or your own hire, and let sourcing capability decide. Worldwide means staff, not logins.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon SEO experts for Brand Registry brands: two Flapen operators and a client over a binder and a laptop at a meeting table
Working with Agencies

Amazon SEO experts for Brand Registry brands

Hire Amazon SEO for indexing and conversion, not keyword lists. Brand Registry unlocks A+ content and Brand Story, so demand a rebuilt page and a held rank.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon brand management pricing breakdown: a Flapen operator and a client walking an aisle of cartons with a tablet
Working with Agencies

Amazon brand management pricing breakdown

Split a management fee into four buckets, content, advertising, operations, and reporting. Ours runs $800 to $2,400 a month with all 50 plus services included.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon brand management for startups under $2k: a Flapen operator and a client walking an aisle of cartons with a tablet
Working with Agencies

Amazon brand management for startups under $2k

Under $2,000 a month buys real management for one or two products, from $800 to $1,950 a month. Add $1,000 in ad spend and ask who actually does the work.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon agency recommendations for peak season prep: a client watching the Flapen photographer frame a product in the studio
Working with Agencies

Amazon agency recommendations for peak season prep

Judge a peak season agency on what it tells you to stop. Lock images, copy, and campaigns weeks ahead, then get the no-budget product list in writing.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon agency experience in new product launches: a client watching the Flapen photographer frame a product in the studio
Working with Agencies

Amazon agency experience in new product launches

Judge launch experience by the research file, not the launch count. Ask for 90 or more data points on the market before anyone commits your capital.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Amazon account management pricing vs performance: a Flapen operator showing a client a sales chart beside an open proposal binder
Working with Agencies

Amazon account management pricing vs performance

Decide what capability you are buying before you compare fees. A cheap quote with a shared manager, no sourcing, and no creative costs the most in the end.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Alternatives to percentage of sales pricing on Amazon: a Flapen operator showing a client a sales chart beside an open proposal binder
Working with Agencies

Alternatives to percentage of sales pricing on Amazon

Four structures replace a revenue fee, a flat retainer, a per product tier, a capped profit share, or equity. Below $50,000 monthly profit, pick the retainer.
Joel Turcotte Gaucher

Joel Turcotte Gaucher