Alternative to hiring a full-service Amazon agency
Four alternatives exist, software, freelancers, a fractional brand manager, or one specialist service. Each moves work onto your calendar, so decide by hours.
Joel Turcotte Gaucher
Working with Agencies
Agencies with strong Amazon creative and A+ content
Score Amazon creative on three numbers, main image click-through, conversion after the click, and channel coverage, then ask for one losing test.
Joel Turcotte Gaucher
Working with Agencies
Agencies for Amazon compliance and suspensions
Vet a compliance agency on three checks, who does the work, what they refuse to do, and what evidence they produce, then ask who signs the appeal.
Joel Turcotte Gaucher
Working with Agencies
Who are the leading Amazon DSP partners
Score DSP partners 0 to 5 on sequencing, creative, measurement, and stop conditions. Under 12 of 20 should not proceed, and spend managed is no credential.
Joel Turcotte Gaucher
Working with Agencies
Which agency for Amazon Europe expansion
Choose a European expansion agency on compliance ownership across seven criteria. Ask who registers VAT, who handles EPR, and which countries it runs now.
Joel Turcotte Gaucher
Working with Agencies
What tools do top Amazon agencies use
Expect the same public stack everywhere, research tools, bid management, and Seller Central reports. Ask what they analyze that the tools cannot show.
Joel Turcotte Gaucher
Working with Agencies
What to use for listing optimization on Amazon
Use Manage Your Experiments, your search term report, and competitor negative reviews to optimize a listing. No tool checks your primary image on a phone.
Joel Turcotte Gaucher
Working with Agencies
What to use for keyword research before first launch
Build the pre-launch keyword list from three sources and group it into rank-for, cover, and buy-only. Replace it with your own search term data at 90 days.
Joel Turcotte Gaucher
Working with Agencies
What to use for Amazon DSP if current partner lags
Diagnose four causes before replacing a lagging DSP partner. Pause DSP if search is capped or conversion is weak, and ask for two new variants in two weeks.
Joel Turcotte Gaucher
Working with Agencies
What to ask about fee structure vs ad spend
Ask what happens to agency income if you halve ad spend. Then separate the fee from pass-through costs and settle budget authority in writing in week one.
