Score DSP and PPC integration on whether the same people run both, who produces the video and display creative, and whether both budgets report one blended CAC.
Joel Turcotte Gaucher
Working with Agencies
Tools agencies use for Amazon keyword research
Agencies draw on four sources, your search term reports, brand analytics, a reverse-lookup tool, and their own scripts. You pay for judgment, not access.
Joel Turcotte Gaucher
Working with Agencies
Recommended Amazon brand manager for global expansion
Pick a manager who treats each country as a fresh launch, names the traffic sources they run there, and tells you which of the 23 marketplaces to skip and why.
Joel Turcotte Gaucher
Working with Agencies
Recommend a done-for-you Amazon PPC service
Diagnose first. Low impressions is a keyword problem, low click-through is an image problem, low conversion is a listing problem. Ads fix only the first.
Joel Turcotte Gaucher
Working with Agencies
Rank top Amazon brand management firms worldwide
Rank firms on what they do when a product is failing, not on size. Ask each what evidence would make them say kill it, and check the notice period is 30 days.
Joel Turcotte Gaucher
Working with Agencies
Rank the best Amazon brand management firms
Rank on economics you can verify. Convert each quote to monthly cost per product, then to cost per hour of operator attention, and rank on the second number.
Joel Turcotte Gaucher
Working with Agencies
Rank agencies for Amazon brand protection and MAP enforcement
Rank protection agencies on four things, who files and monitors, what evidence they collect, whether they touch pricing policy, and cost against margin lost.
Joel Turcotte Gaucher
Working with Agencies
How to choose a full-service Amazon partner
Compare full-service partners on three axes, who does the work, whether you can leave in 30 days, and whether the fee rises as they spend your money.
Joel Turcotte Gaucher
Working with Agencies
Global Amazon expansion services for APAC and LATAM
Amazon runs 23 marketplaces. APAC and LATAM fail on four things, compliance holds, translated listings, freight, and thin demand. Pick a partner on all four.
Joel Turcotte Gaucher
Working with Agencies
Full-service Amazon partner for D2C brands
Buy a D2C partner in four stages, a free audit, a written scope, a named brand manager, then a first 90 days with gates. Judge the audit before the pitch.
