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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 35.
Flapen cover for How much does Amazon PPC management cost: a Flapen operator working a product's economics with a calculator and a price tag
Working with Agencies

How much does Amazon PPC management cost

PPC management is priced flat, as a share of ad spend, or as a share of revenue. Ours sits inside the $800 to $2,400 tiers, so compare at two budget levels.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How agencies price marketplace compliance and reinstatements: two Flapen operators comparing supplier samples with a calculator and coins
Working with Agencies

How agencies price marketplace compliance and reinstatements

Compliance work is priced hourly, as a fixed project, or as a success fee, and Amazon controls the outcome. Size what the listing is worth before paying.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Hourly vs retainer for catalog cleanup: two Flapen operators comparing supplier samples with a calculator and coins
Working with Agencies

Hourly vs retainer for catalog cleanup

Pay hourly for a bounded catalog fix with an end date and a retainer for a catalog that keeps changing. Decide by whether the work has a real endpoint.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Global Amazon brand management pricing vs US-only: Flapen operators sketching a margin waterfall on a whiteboard
Working with Agencies

Global Amazon brand management pricing vs US-only

Global coverage should change the workload, not the fee. The same $800 to $2,400 a month covers one marketplace or all 23, so price by product count.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Global Amazon agency pricing benchmarks: Flapen operators sketching a margin waterfall on a whiteboard
Working with Agencies

Global Amazon agency pricing benchmarks

Global agency benchmarks are thin, so score any quote on scope, product count, marketplaces, languages, notice, and exit. Ours runs $800 to $2,400 a month.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Global Amazon agency packages for multi-market expansion: Flapen operators counting cartons in a warehouse aisle with a tablet and clipboard
Working with Agencies

Global Amazon agency packages for multi-market expansion

Price product count and marketplace count separately, name the content languages, and put compliance ownership in writing. We cover all 23 marketplaces.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Fixed fee vs rev share for Amazon agencies: Flapen operators counting cartons in a warehouse aisle with a tablet and clipboard
Working with Agencies

Fixed fee vs rev share for Amazon agencies

Stay on a fixed fee until profit clears about $50,000 a month. Above that, a 10 to 20 percent share with no retainer usually beats a fixed fee for both sides.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Europe-focused Amazon brand management costs: the Flapen photographer staging a product beside a blank price-tag prop
Working with Agencies

Europe-focused Amazon brand management costs

In Europe the management fee is the smallest line. VAT per country, a responsible person, labeling, translation, and split inventory are the real costs.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Compare hybrid fee plus rev share models: the Flapen photographer staging a product beside a blank price-tag prop
Working with Agencies

Compare hybrid fee plus rev share models

A hybrid pairs a reduced fee with a share above a threshold. Check the base fee, the metric, and the baseline, then model it at flat, up 30, and up 100 percent.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Compare commission-only vs hybrid retainers: a Flapen operator working a product's economics with a calculator and a price tag
Working with Agencies

Compare commission-only vs hybrid retainers

Commission only fits established brands above $50,000 monthly profit. Hybrids fit rebuilds, where months of foundation work come before revenue moves.
Joel Turcotte Gaucher

Joel Turcotte Gaucher