Is foam stars profitable to sell on Amazon United States?

The niche generates $38K/yr across 64 tracked products. 2 of 32 products launched in the last 360 days are still selling. 90-day search growth is +46.4%. Flapen's verdict: Worth a look (63/100).

How competitive is the foam stars niche?

44 brands and 52 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in foam stars?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Adhesion/Stickiness. The return rate is 1.5%.

When does demand for foam stars peak?

Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the foam stars niche?

Listings span $3.77–$31.18; the average listing price is $7.80 (sweet spot $15–$100). The average incumbent carries 86 reviews — the moat a new listing must climb.

foam stars

Worth a look

Shows a thin review moat (86 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible85.92

avg incumbent reviews — the moat a new listing must climb

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Competition

Great26%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Growth

Good+46.4%

90-day search growth — must beat 0% to launch

Price range

Good$3.77–$31.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.80

avg listing price — sweet spot $15–$100

Market size

Bad$38K

$38K/yr · 46K searches

Signals No Dominant Brand Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, foam stars is a $38K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

Top-5 brand share

37%

Top 20: 85%

Top-5 click share

26%

Top 20: 69%

Open market

58%

Auteard9%
Linsuminn9%
mufanyu7%
cometin7%
AoneFun6%
Art&Beauty6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top foam stars search terms

foam stars16K/yr +60.7%5.0% conv.
foam star stickers16K/yr +33.7%11.0% conv.
foam stars for crafts7K/yr +63.3%4.9% conv.
star foam stickers7K/yr +29.4%9.8% conv.

All search terms

Top foam stars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Star Stickers 100 PCS 4th of July Foam Stickers Patriotic Sticker for Kids Crafts Self Adhesive Glitter Star Shaped Red Blue and Silver Foam Sticker for Independence Day Arts Crafts DIY Supplies

Linsuminn$6.124.8★73 rev

200pcs Colorful Glitter Foam Stickers- Self Adhesive Star Shape Glitter Sticker for Children Kids Arts Craft Supplies Greeting Cards Homemade Home Decoration

Art&Beauty$6.984.6★127 rev

Foam Star Stickers 150 Pcs 4th of July Glitter Star Stickers Red Blue and Silver Self-Adhesive Foam Sticker Patriotic Stars Sticker for Art DIY Crafts Greeting Card Independence Day Party Decoration

CsyuyHIF$5.665.0★6 rev

ONLYKXY Big Foam Self Adhesive Sticker Glitter Star Patch Cute Clothing Patches Reward Sponge Sticker Confetti Badge for Bag Hat Craft Card Scrapbook DIY Party Decor (60 Golden 1.18in)

ONLYKXY$4.904.9★24 rev

4 Sets(300pcs) Small Star Foam Stickers Self-Adhesive Backed Five-pointed Star Sponge Sticker Patches for DIY Art Crafts Scrapbooking Decoration Supplies Assorted Sizes

Aylifu$8.034.7★16 rev

Newest

by launch date

684Pcs Foam Star Stickers Colorful Star Stickers 4Sizes Self Adhesive Foam Stars Shape Stickers for Crafts Classroom Projects Reward Scrapbooking Home Party Decor Holiday Crafts(Stars Multicolour)

Etyishe$7.502 rev

3mo ago

684Pcs Foam Star Stickers 4th of July Star Stickers 4Sizes Self Adhesive Foam Stars Shape Stickers for Crafts Classroom Project Reward Scrapbooking Home Party Decor Holiday Craft(Stars Blue Red White)

Etyishe$8.362 rev

3mo ago

1400Pcs Foam Stickers Glitter Foam Stars Stickers Colorful Self Adhesive Shape Sticker 3Sizes Star Sticker for Scrapbooking Crafts Arts Supplies Reward Home Decals Christmas Party (8 Colorful)

cometin$9.8529 rev

4mo ago

1050Pcs Foam Stickers Glitter Foam Stars Stickers Blue Red Silve Self Adhesive Shape Sticker 3Sizes Star Sticker for Scrapbooking Crafts Arts Supplies Reward Home Christmas Party (6 Blue Red Silver)

cometin$7.3929 rev

4mo ago

Foam Star Stickers 150 Pcs 4th of July Glitter Star Stickers Red Blue and Silver Self-Adhesive Foam Sticker Patriotic Stars Sticker for Art DIY Crafts Greeting Card Independence Day Party Decoration

CsyuyHIF$5.666 rev

5mo ago

What buyers say about foam stars

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness15%

“They stick really well”

Brightness/Shine/Glow11%

“shiny look to them”

Value For Money10%

“Worth the purchase”

Color9%

“vibrant colors”

Advertised Vs Actual Product8%

“As advertised”

Quality-Overall8%

“The quality of these stickers is really good”

Fun/Entertainment Experience7%

“Fun party favor”

Size-Overall7%

“They are also a good size to be seen”

Ease Of Use6%

“easy to use”

Design-Overall3%

“Great craft idea”

What buyers complain about

Size-Overall22%

“My only complaint would be that there is not enough variety of sizes”

Advertised Vs Actual Product15%

“that is very deceiving”

Adhesion/Stickiness13%

“Uncertain how effective the adhesive is”

Brightness/Shine/Glow3%

“I hate glitter”

Durability2%

“Stars fell like a fast comet”

Value For Money2%

“NOT worth the price”

Shape/Style1%

“It isn't always easy to do without distorting the shape”

Ease Of Cleaning1%

“The only drawback are the backings that can be a bit of a mess to clean up”

Top return reasons

Size-Overall43%

Adhesion/Stickiness11%

Advertised Vs Actual Product8%

Value For Money8%

Brightness/Shine/Glow6%

Quality-Overall5%

Color4%

Functionality-Overall3%

Thickness3%

Defective Material/Parts2%

Common questions

Is foam stars profitable to sell on Amazon United States?: The niche generates $38K/yr across 64 tracked products. 2 of 32 products launched in the last 360 days are still selling. 90-day search growth is +46.4%. Flapen's verdict: Worth a look (63/100).
How competitive is the foam stars niche?: 44 brands and 52 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in foam stars?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Adhesion/Stickiness. The return rate is 1.5%.
When does demand for foam stars peak?: Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the foam stars niche?: Listings span $3.77–$31.18; the average listing price is $7.80 (sweet spot $15–$100). The average incumbent carries 86 reviews — the moat a new listing must climb.

foam stars

foam stars market data

Competition & brand share

Demand & seasonality

Top foam stars search terms