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Foam Stars

Maybe

The average product has only 86 reviews. But shoppers spend an estimated $38K a year here, so Foam Stars is a Maybe.

Flapen Score
63
63 / 100
Top 2% of 4,656 Arts, Crafts & Sewing niches · +17 vs the category median of 46
Market size
$38K/yr46K searches / yr
90-day growth
+46.4%search demand this quarter
Competition
26%top-5 click share · 44 brands · 52 sellers

Flapen Score

Foam Stars against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Foam Stars is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Stars market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Stars 46K times last year and spent an estimated $38K. The top 5 brands take 37% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+46.4%
Conversion, latest week
10.5%
Market size, estimated
$38Ka year
Peak month
December3.6× the quietest month
Top search term
foam stars16K searches a year

02 · Price

A sale here is worth $7.80.

Listings sell for $7.80 on average, from $3.77 to $31.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $7.80 that is $0 to $780 a year per listing.

Average price
$7.80under the $15 to $100 sweet spot
Price range
$3.77–$31.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$780
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,933 within Scrapbooking & Stamping. It carries 86 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#1,933in Scrapbooking & Stamping
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
86per listing
Listings tracked
64

04 · Newcomers

2 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Foam Stars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

52

Top-5 brand share

37%

Top 20: 85%

Top-5 click share

26%

Top 20: 69%

Open market

58%

  • Brand 19%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Foam Stars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Foam Stars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam stars16K/yr
  • foam star stickers16K/yr
  • foam stars for crafts7K/yr
  • star foam stickers7K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Stars

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Adhesion/Stickiness”
22%of negative reviews mention “Size-Overall”
1.5%of orders come back
“My only complaint would be that there is not enough variety of sizes”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Foam Stars questions

Answered from the same tracked data.