Floral Foam

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+39.9%

Conversion, latest week

6.4%

Market size, estimated

$2.4Ma year

Peak month

May2.7× the quietest month

Top search term

floral foam782K searches a year

Listings sell for $14.39 on average, from $5.79 to $55.54. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $14.39 that is $86K to $115K a year per listing.

Average price

$14.39under the $15 to $100 sweet spot

Price range

$5.79–$55.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$86K–$115K

Returns

3.3%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #17 within Floral Arranging. It carries 931 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

94%

Out of stock, average day

0.3%

Average rank

#17in Floral Arranging

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

931per listing

Listings tracked

34

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months