Thread
PassThread scores 66 out of 100, a Pass. Shoppers spend an estimated $3.0M a year here, demand is soft, at -2.7% this quarter, and an estimated 1.0% of orders come back.
- Flapen Score
- 66 / 100Top 1% of 4,656 Arts, Crafts & Sewing niches · +20 vs the category median of 4666
- Market size
- $3.0M/yr3.1M searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 33%top-5 click share · 37 brands · 117 sellers
Flapen Score
Thread against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Thread is stronger. Inside it, weaker.
Market
The Thread market on Amazon at a glance
Shoppers on Amazon United States searched for Thread 3.1M times last year and spent an estimated $3.0M. The top 5 brands take 48% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $3.0Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- sewing thread588K searches a year
02 · Price
A sale here is worth $16.51.
Listings sell for $16.51 on average, from $3.86 to $58.04. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At $16.51 that is $41K to $50K a year per listing.
- Average price
- $16.51inside the $15 to $100 sweet spot
- Price range
- $3.86–$58.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $41K–$50K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #123 within Thread & Floss. It carries 4,448 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #123in Thread & Floss
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 4,448per listing
- Listings tracked
- 58
04 · Newcomers
6 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Thread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
72 PCS Sewing Thread Assortment 36 Color Thread for Sewing Machine with 36 Same Color Bobbins Polyester Thread 400 Yards/Spool (72)
- Price
- $15.17
- Rating
- 4.5/5
- Reviews
- 1,499
- Age
- 2y ago

Gutermann Thread Set: Sew-All: 100m: Pack of 20 Assorted
- Price
- $26.99
- Rating
- 4.7/5
- Reviews
- 10,132
- Age
- 8y ago
![LEONIS Japan 30-Color Handy Polyester Sewing Thread Set 45m / 50 yds Each [93011]](https://m.media-amazon.com/images/I/41k3ruTLVlL.jpg)
LEONIS Japan 30-Color Handy Polyester Sewing Thread Set 45m / 50 yds Each [93011]
- Price
- $9.93
- Rating
- 4.4/5
- Reviews
- 9,538
- Age
- 11y ago
![96Pcs Professional Sewing Thread Kit 48 Colors 400 Yards/Spool [Top Durability with 4-Ply Tight-Twist] AAA-Grade Polyester Thread with Prewound Bobbins Sewing Thread for Hand & Machine Sewing](https://m.media-amazon.com/images/I/51mZxc70HCL.jpg)
96Pcs Professional Sewing Thread Kit 48 Colors 400 Yards/Spool [Top Durability with 4-Ply Tight-Twist] AAA-Grade Polyester Thread with Prewound Bobbins Sewing Thread for Hand & Machine Sewing
- Price
- $22.55
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 8mo ago

Simthread All Purpose Thread Polyester 400 Yards Each (1 White 1 Black)
- Price
- $6.10
- Rating
- 4.6/5
- Reviews
- 2,897
- Age
- 3y ago
Trending
estimated 90-day click momentum
VIZOSHI Sewing Thread Kit with Prewound Bobbins 90PCS 36 Colors Polyester Thread Set 400 Yards per Spool for Sewing Machine & Hand Sewing Quilting Embroidery Repairs DIY Crafts
- Price
- $9.78
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 5mo ago

72 pcs Sewing Thread Kit 36 Colors 400yd Polyester Thread with Matched 36 Colors Bobbins Thread for Sewing for Hand & Sewing Machine Emergency and Travel DIY and Home.
- Price
- $9.85
- Rating
- 4.5/5
- Reviews
- 346
- Age
- 9mo ago
![96Pcs Professional Sewing Thread Kit 48 Colors 400 Yards/Spool [Top Durability with 4-Ply Tight-Twist] AAA-Grade Polyester Thread with Prewound Bobbins Sewing Thread for Hand & Machine Sewing](https://m.media-amazon.com/images/I/51mZxc70HCL.jpg)
96Pcs Professional Sewing Thread Kit 48 Colors 400 Yards/Spool [Top Durability with 4-Ply Tight-Twist] AAA-Grade Polyester Thread with Prewound Bobbins Sewing Thread for Hand & Machine Sewing
- Price
- $22.55
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 8mo ago
![LEONIS Japan 30-Color Handy Polyester Sewing Thread Set 45m / 50 yds Each [93011]](https://m.media-amazon.com/images/I/41k3ruTLVlL.jpg)
LEONIS Japan 30-Color Handy Polyester Sewing Thread Set 45m / 50 yds Each [93011]
- Price
- $9.93
- Rating
- 4.4/5
- Reviews
- 9,538
- Age
- 11y ago

Gutermann Sew-All Thread Polyester Black 250 m 5.5x2.5x2.5 cm
- Price
- $6.85
- Rating
- 4.8/5
- Reviews
- 5,170
- Age
- 10y ago
Newest
by launch date
VIZOSHI Sewing Thread Kit with Prewound Bobbins 90PCS 36 Colors Polyester Thread Set 400 Yards per Spool for Sewing Machine & Hand Sewing Quilting Embroidery Repairs DIY Crafts
- Price
- $9.78
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 5mo ago
![96Pcs Professional Sewing Thread Kit 48 Colors 400 Yards/Spool [Top Durability with 4-Ply Tight-Twist] AAA-Grade Polyester Thread with Prewound Bobbins Sewing Thread for Hand & Machine Sewing](https://m.media-amazon.com/images/I/51mZxc70HCL.jpg)
96Pcs Professional Sewing Thread Kit 48 Colors 400 Yards/Spool [Top Durability with 4-Ply Tight-Twist] AAA-Grade Polyester Thread with Prewound Bobbins Sewing Thread for Hand & Machine Sewing
- Price
- $22.55
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 8mo ago

72 pcs Sewing Thread Kit 36 Colors 400yd Polyester Thread with Matched 36 Colors Bobbins Thread for Sewing for Hand & Sewing Machine Emergency and Travel DIY and Home.
- Price
- $9.85
- Rating
- 4.5/5
- Reviews
- 346
- Age
- 9mo ago

12 Color Sewing Thread Kit Needle and Polyester Threads Small kit with Needle Threader for Hand & Machine DIY and Home
- Price
- $6.49
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 1y ago

72 PCS Sewing Thread Assortment 36 Color Thread for Sewing Machine with 36 Same Color Bobbins Polyester Thread 400 Yards/Spool (72)
- Price
- $15.17
- Rating
- 4.5/5
- Reviews
- 1,499
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
37 rising
Sellers
117
Est. top-5 brand share
48%
Top 20: 87%
Est. top-5 click share
33%
Top 20: 72%
Open market
47%
- Gütermann22%
- HAGBOU9%
- LEONIS6%
- Simthread6%
- LIUHG5%
- Eoehro4%
Demand
Thread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Thread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sewing thread588K/yr
- thread for sewing482K/yr
- thread411K/yr
- gutermann sewing thread227K/yr
- sewing machine thread176K/yr
- thread for sewing machine176K/yr
- gutermann thread103K/yr
- cotton thread100K/yr
- sewing thread & floss99K/yr
- hilos para coser a maquina63K/yr
Reviews and returns
What reviews say buyers love and hate about Thread
We read the reviews and the return reasons for every product selling here.
“Inconsistent quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









