Is diamond painting christmas cards profitable to sell on Amazon United States?

The niche generates $113K/yr across 77 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the diamond painting christmas cards niche?

32 brands and 36 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in diamond painting christmas cards?

Top complaints mined from reviews: Adhesion/Stickiness, Color, Instructions/User Manual/Troubleshooting. The return rate is 0.8%.

When does demand for diamond painting christmas cards peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the diamond painting christmas cards niche?

Listings span $3.20–$23.75; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.

diamond painting christmas cards

Worth a look

Shows a thin review moat (87 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible86.82

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Avg price

Good$13.43

avg listing price — sweet spot $15–$100

Price range

Okay$3.20–$23.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$113K

$113K/yr · 351K searches

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, diamond painting christmas cards is a $113K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

diamond painting christmas cards market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: $134K–$168K; units × avg price
Conversion rate: 2.4%
Avg BSR: #3,596
Page quality: 0%
Prime: 90%
Sponsored: 91%
Out of stock: 14.4%
Avg brand age: 26 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

41%

Top 20: 94%

Top-5 click share

24%

Top 20: 58%

Open market

53%

Tontut9%
antor8%
Saillong8%
ACSAUMMY8%
pigpigboss8%
JBTM246%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top diamond painting christmas cards search terms

diamond art cards73K/yr +0.6%1.8% conv.
diamond art greeting cards28K/yr +20.9%1.8% conv.
diamond art christmas cards77K/yr +23.3%2.2% conv.
diamond art cards with envelopes32K/yr -2.3%2.3% conv.
diamond painting cards24K/yr -17.7%1.6% conv.
diamond art birthday cards16K/yr -24.0%2.8% conv.
diamond art cards clearance13K/yr -26.3%1.9% conv.
diamond painting greeting cards10K/yr -14.5%2.0% conv.
diamond painting christmas cards25K/yr +15.4%1.8% conv.
diamond dot cards9K/yr -5.1%2.7% conv.

All search terms

Top diamond painting christmas cards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

8 Packs Diamond Art Painting Greeting Card Kit Diamond Art Greeting Cards Special Shaped Diamond Painting Greeting Card Arts Crafts for Christmas Birthday Thanksgiving Day Holiday (Flowers 30x15cm)

antor$12.554.6★216 rev

JBTM24 12 Packs Diamond Art Cards Kit Diamond Painting Greeting Cards with Envelopes DIY Card Making Kits for Adults Gifts for Families Friends Partners (Birthday)

JBTM24$17.894.4★119 rev

24 Pack DIY Diamond Art Greeting Cards Surprise 5D Diamond Painting Card Kit with Envelopes for Adults Handmade Crystal Rhinestone Art Card Craft Gift Diamond Art Birthday Christmas Thank You Cards

AiYuanzsh$22.044.3★14 rev

ACSAUMMY Diamond Art Happy Birthday Cards 6 Pack 5D Diamond Greeting Cards Kits for Adults DIY Diamond Art Birthday Cards with Envelopes Birthday Gifts for Families Friends Partners

ACSAUMMY$13.324.5★212 rev

Tontut 6pcs Diamond Art Painting Greeting Card Pretty Vase Beautiful Flowers 5D DIY Special Shape Diamond Painting Christmas Birthday Greeting Card Creative Gifts

Tontut$12.214.4★117 rev

Newest

by launch date

DDGYP 6pcs Diamond Art Cards - 5.9x11.81in Diamond Art Painting Greeting Card Kits DIY Diamond Art Greeting Cards with Envelopes for Birthday & Daily Greetings

DDGYP$14.0821 rev

5mo ago

DDGYP 6 PCS Diamond Art Greeting Cards 5.9x11.81 Inch DIY Diamond Painting Greeting Cards Kits with Envelopes Diamond Art Cards for Birthday Wedding Christmas Graduation Celebration Gifts

DDGYP$13.9421 rev

5mo ago

LazyFold 8Pcs DIY Diamond Art Painting Greeting Cards with Envelopes Crazy Birds All Occasion Note Card Kit for Women Handmade Thank You Birthday Friendship Cards Gift

LazyFold$11.608 rev

7mo ago

24 Pack DIY Diamond Art Greeting Cards Surprise 5D Diamond Painting Card Kit with Envelopes for Adults Handmade Crystal Rhinestone Art Card Craft Gift Diamond Art Birthday Christmas Thank You Cards

AiYuanzsh$22.0414 rev

9mo ago

Saillong 12 Pack Flower Diamond Painting Greeting Card Kits DIY Pastel Floral Diamond Art Cards with Envelopes Flower 5D Rhinestones Paint Card for Adults DIY Craft Family Friend Birthday Gifts

Saillong$19.02212 rev

10mo ago

What buyers say about diamond painting christmas cards

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience21%

“Super Fun”

Quality-Overall19%

“Nice quality card”

Ease Of Use13%

“Quick and easy”

Collectibles8%

“cards, when completed, are absolutely beautiful”

Color8%

“Colors are vibrant”

Value For Money7%

“Good value”

Design-Overall5%

“the designs are pretty”

Advertised Vs Actual Product5%

“As advertised”

Gifting Purpose2%

“Creative, Relaxing, and Perfect for Personalized Greetings”

Adhesion/Stickiness1%

“The adhesive is good”

What buyers complain about

Adhesion/Stickiness50%

“Adhesive problem”

Color7%

“I started running out of colors by the fourth card”

Instructions/User Manual/Troubleshooting6%

“there were no instructions”

Design-Overall4%

“It cheapens the look of the card”

Smell4%

“TOXIC HEAVY ODOR”

Defective Material/Parts3%

“Some of the cards dont have glue in certain areas”

Value For Money2%

“the finished cards look much more expensive than they are”

Gifting Purpose2%

“Greeting misspelled”

Advertised Vs Actual Product2%

“odd finding in one picture”

Size-Overall2%

“Envelopes don't match cards in size”

Top return reasons

Advertised Vs Actual Product24%

Adhesion/Stickiness15%

Design-Overall13%

Quality-Overall7%

Size-Overall6%

Instructions/User Manual/Troubleshooting5%

Color4%

Print Quality3%

Shape/Style3%