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Diamond Painting Christmas Cards

Maybe

The average product has only 87 reviews. But demand is soft, at -4.4% this quarter, so Diamond Painting Christmas Cards is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 46
Market size
$113K/yr351K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
24%top-5 click share · 32 brands · 36 sellers

Flapen Score

Diamond Painting Christmas Cards against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Diamond Painting Christmas Cards is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diamond Painting Christmas Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Diamond Painting Christmas Cards 351K times last year and spent an estimated $113K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
2.4%
Market size, estimated
$113Ka year
Peak month
November2.3× the quietest month
Top search term
diamond art cards73K searches a year

02 · Price

A sale here is worth $13.43.

Listings sell for $13.43 on average, from $3.20 to $23.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $13.43 that is $0 to $1K a year per listing.

Average price
$13.43under the $15 to $100 sweet spot
Price range
$3.20–$23.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #3,596 within Mosaic Making. It carries 87 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
90%
Out of stock, average day
14.4%
Average rank
#3,596in Mosaic Making
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
87per listing
Listings tracked
77

04 · Newcomers

1 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Diamond Painting Christmas Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

36

Top-5 brand share

41%

Top 20: 94%

Top-5 click share

24%

Top 20: 58%

Open market

53%

  • Brand 19%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Diamond Painting Christmas Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Diamond Painting Christmas Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diamond art cards73K/yr
  • diamond art greeting cards28K/yr
  • diamond art christmas cards77K/yr
  • diamond art cards with envelopes32K/yr
  • diamond painting cards24K/yr
  • diamond art birthday cards16K/yr
  • diamond art cards clearance13K/yr
  • diamond painting greeting cards10K/yr
  • diamond painting christmas cards25K/yr
  • diamond dot cards9K/yr

Reviews and returns

What reviews say buyers love and hate about Diamond Painting Christmas Cards

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“Adhesive problem”
A buyer, on “Adhesion/Stickiness”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Diamond Painting Christmas Cards questions

Answered from the same tracked data.