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Outdoor Paint

Pass

Outdoor Paint scores 66 out of 100, a Pass. Shoppers spend $323K a year here, search demand grew +98.1% this quarter, and returns run at 1.5% of orders.

Flapen Score
66
66 / 100
Top 1% of 4,656 Arts, Crafts & Sewing niches · +20 vs the category median of 46
Market size
$323K/yr457K searches / yr
90-day growth
+98.1%search demand this quarter
Competition
30%top-5 click share · 27 brands · 90 sellers

Flapen Score

Outdoor Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Outdoor Paint is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Paint 457K times last year and spent an estimated $323K. The top 5 brands take 65% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 66 out of 100, a Pass.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +98.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.

Searches, last 12 months
457K
Growth, 90 days vs prior 90
+98.1%
Conversion, latest week
3.0%
Market size, estimated
$323Ka year
Peak month
May3.8× the quietest month
Top search term
outdoor paint75K searches a year

02 · Price

A sale here is worth $23.33.

Listings sell for $23.33 on average, from $0.59 to $47.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $23.33 that is $6K to $12K a year per listing.

Average price
$23.33inside the $15 to $100 sweet spot
Price range
$0.59–$47.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #226 within Painting. It carries 4,928 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
98%
Out of stock, average day
1.1%
Average rank
#226in Painting
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
4,928per listing
Listings tracked
52

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
60 months

Products

Top Outdoor Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$6K$13K$19K$26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

90

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

30%

Top 20: 76%

Open market

31%

  • Shuttle Art22%
  • FolkArt15%
  • Rust-Oleum14%
  • Nicpro7%
  • GOTIDEAL6%
  • Magicfly5%

Demand

Outdoor Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.8×

Search terms

Top Outdoor Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor paint75K/yr
  • outdoor acrylic paint77K/yr
  • outdoor acrylic paint waterproof36K/yr
  • front door paint35K/yr
  • exterior paint for wood27K/yr
  • outdoor craft paint17K/yr
  • exterior door paint18K/yr
  • outdoor paint for crafts10K/yr
  • valspar paint17K/yr
  • front door paint exterior15K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Paint

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
27%of negative reviews mention “Paint Quality”
1.5%of orders come back
“poor quality paint”
A buyer, on “Paint Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Outdoor Paint questions

Answered from the same tracked data.