patriotic fabric
Worth a lookShows demand growing +183.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+183.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Review moat
Great390avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.31avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$5.84–$28.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 200K searches
According to Flapen's Amazon United States niche tracking, patriotic fabric is a $40K/yr Amazon United States market (200K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 66/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $61K–$77K
- units × avg price
- Launch success
- 20%
- 5 of 25 new (360d)
- Conversion rate
- 1.3%
- Avg BSR
- #1,626
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 79%
- Out of stock
- 10.3%
- Avg brand age
- 32 months
- Avg seller age
- 174 days
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
38
Top-5 brand share
61%
Top 20: 94%
Top-5 click share
30%
Top 20: 64%
Open market
35%
- Whaline23%
- HunnmingRe15%
- SINGER11%
- Ganeen8%
- Tatuo4%
- Hahafelt4%
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — +183.7% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 15.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 63 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Whaline 8Pcs Patriotic Fabric Squares Red Blue White Star Stripes 10x10In
Whaline$10.384.5★90 rev
HunnmingRe 20 Pcs 10x10 Patriotic Quilting Fabric Square 4th of July Precut Fabric Bundle USA Flag Star Red White Blue Patchwork for Memorial Day DIY Craft Sewing Material(Vintage July 4th)
HunnmingRe$13.203.7★1,228 rev
Whaline 12 Pcs Patriotic Cotton Fabric Bundles Vintage Plaid Stripe Star Fabric Square 4th of July Sewing Fabrics for 250th Anniversary Independence Day DIY Craft Decor 10 x 10 Inch
Whaline$13.504.5★42 rev
HunnmingRe 20 Pcs 10x10 Patriotic Quilting Fabric Square Red White Blue Precut Fabric Bundle 4th of July USA Flag Star Patchwork Material for Memorial Day Sewing DIY Craft 250 Anniversary Supplies
HunnmingRe$12.643.7★1,228 rev
Whaline 12Pcs Patriotic Cotton Fabric Bundles 18 x 22 Inch Star Firework Fat Quarters 4th of July Quilting Patchwork Squares Independence Day Sewing Fabrics for 250th Anniversary DIY Craft Party Decor
Whaline$24.204.4★58 rev
Newest
by launch date
Benartex Americana Fabric Red White & Blue Cotton Quilting Fabric Collection Coordinating Patriotic Prints for Quilting Sewing & Crafts Fireworks Navy 1 Yard PRECUTS
Benartex$16.041 rev
10 Pcs 4th of July Patriotic Fabric Bundles 19.69x19.69 Inch Red White and Blue Stars Fat Quarters Independence Day Quilting Patchwork Squares Sewing Fabrics for 250th Anniversary DIY Craft Home Decor
Taefaba$11.911 rev
Tatuo 30 Pcs Patriotic Cotton Fabric Squares Bundle 10x10 Inch Red Blue White Precut Quilting Fabric 4th of July 30 Designs Star Stripe Fabrics for 250 Anniversary Sewing Patchwork DIY Crafts
Tatuo$14.781,975 rev
40 Pcs 10x10 Inch Patriotic Fabric Squares Vintage 4th of July Printed USA Star Flag Fireworks Strips Patchwork Americana Red White Blue Crafting Material for Independence Day Sewing DIY Crafts
Sanixin$18.448 rev
40 Pcs 2.5 x 39.4 Patriotic Cotton Fabric Bundles Vintage Plaid Stripe Star Fabric 4th of July Sewing Fabrics for 250th Anniversary Independence Day DIY Craft Dcor
Riverwind$17.614 rev
Trending
90-day click momentumTatuo 30 Pcs Patriotic Cotton Fabric Squares Bundle 10x10 Inch Red Blue White Precut Quilting Fabric 4th of July 30 Designs Star Stripe Fabrics for 250 Anniversary Sewing Patchwork DIY Crafts
Tatuo$14.784.4★
Frienda 24 Pcs 4th of July Fabric Bundles 18 x 22 Inch Red Blue White Fat Quarters Patriotic Independence Day Quilting Sewing Fabric for DIY Handmade Craft Home Decoration 250th Anniversary Party
Frienda$20.804.1★
Frienda 10 Pcs 4th of July Fabric Bundles 20 x 20 Inch Patriotic Red White Blue Stripe Star Prints Pre-Cut Squares Sewing Quilting Fabric for DIY Handmade Craft 250th Anniversary Party Decoration
Frienda$10.103.1★
40 Pcs 2.5 x 39.4 Patriotic Cotton Fabric Bundles Vintage Plaid Stripe Star Fabric 4th of July Sewing Fabrics for 250th Anniversary Independence Day DIY Craft Dcor
Riverwind$17.613.5★
AnyDesign 60 Pcs Patriotic Fabric Squares Cotton Fabric Bundles Small Vintage Star Stripe Plaid Sewing Fabrics for 4th of July Independence Veterans Day Party DIY Crafts 10 x 10 Inch
AnyDesign$22.644.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fabric”
“The colors are vibrant”
“The material is beautiful”
“Super cute print”
“Just what I needed”
“Good Quality”
“It will fit the bill”
“Cute designs”
“It is reasonably priced”
“It is so soft”
What buyers complain about
“the material is cheap”
“Poor quality fabric”
“Color off”
“Horrible quality”
“It is thick”
“NOT COTTON AS ADVERTISED”
“Not true jelly jellyroll dimension”
“and 2 you can see the patterns are not cut squarely”
“Screen printed and not as vibrant as appears”
“not worth the price”
Top return reasons
Common questions
- Is patriotic fabric profitable to sell on Amazon United States?
- The niche generates $40K/yr across 63 tracked products. 5 of 25 products launched in the last 360 days are still selling. 90-day search growth is +183.7%. Flapen's verdict: Worth a look (66/100).
- How competitive is the patriotic fabric niche?
- 30 brands and 38 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in patriotic fabric?
- Top complaints mined from reviews: Material Quality, Upholstery/Fabric Quality, Color. The return rate is 1.5%.
- When does demand for patriotic fabric peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 15.0× the quietest.
- What does it cost to enter the patriotic fabric niche?
- Listings span $5.84–$28.73; the average listing price is $15.31 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.
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