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Halloween Fabric

Pass

Halloween Fabric scores 67 out of 100, a Pass. Shoppers spend an estimated $80K a year here, search demand grew +204.4% this quarter, and an estimated 2.2% of orders come back.

Flapen Score
67
67 / 100
Top 1% of 4,656 Arts, Crafts & Sewing niches · +21 vs the category median of 46
Market size
$80K/yr353K searches / yr
90-day growth
+204.4%search demand this quarter
Competition
25%top-5 click share · 21 brands · 35 sellers

Flapen Score

Halloween Fabric against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Halloween Fabric is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Fabric market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Fabric 353K times last year and spent an estimated $80K. The top 5 brands take 66% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +204.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
353K
Growth, 90 days vs prior 90
+204.4%
Conversion, latest week
1.1%
Market size, estimated
$80Ka year
Peak month
September25.8× the quietest month
Top search term
halloween fabric150K searches a year

02 · Price

A sale here is worth $20.77.

Listings sell for $20.77 on average, from $7.55 to $57.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $20.77 that is $0 to $2K a year per listing.

Average price
$20.77inside the $15 to $100 sweet spot
Price range
$7.55–$57.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #5,363 within Fabric. It carries 329 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
20.7%
Average rank
#5,363in Fabric
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
329per listing
Listings tracked
59

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Halloween Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

35

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

25%

Top 20: 70%

Open market

26%

  • Brand 124%
  • Brand 212%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Halloween Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 25.8×

Search terms

Top Halloween Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween fabric150K/yr
  • halloween fabric by the yard79K/yr
  • halloween fabric squares18K/yr
  • halloween fat quarters15K/yr
  • halloween layer cake fabric7K/yr
  • vintage halloween fabric6K/yr
  • halloween cotton fabric by the yard9K/yr
  • halloween fabric fat quarters13K/yr
  • halloween quilting fabric6K/yr
  • halloween cotton fabric12K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Fabric

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Upholstery/Fabric Quality”
29%of negative reviews mention “Advertised Vs Actual Product”
2.2%of orders come back
“Not as shown”
A buyer, on “Advertised Vs Actual Product”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Halloween Fabric questions

Answered from the same tracked data.