Is halloween fabric profitable to sell on Amazon United States?

The niche generates $80K/yr across 59 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is +204.4%. Flapen's verdict: Worth a look (67/100).

How competitive is the halloween fabric niche?

21 brands and 35 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in halloween fabric?

Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 2.2%.

When does demand for halloween fabric peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 25.8× the quietest.

What does it cost to enter the halloween fabric niche?

Listings span $7.55–$57.31; the average listing price is $20.77 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.

halloween fabric

Worth a look

Shows demand growing +204.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+204.4%

90-day search growth — must beat 0% to launch

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$20.77

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great328.59

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.55–$57.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Market size

Bad$80K

$80K/yr · 353K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, halloween fabric is a $80K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 67/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

halloween fabric market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $125K–$166K; units × avg price
Conversion rate: 1.1%
Avg BSR: #5,363
Page quality: 0%
Prime: 88%
Sponsored: 56%
Out of stock: 20.7%
Avg brand age: 36 months
Avg seller age: 161 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

25%

Top 20: 70%

Open market

26%

JarThenaAMCS24%
Tudomro12%
Whaline12%
HunnmingRe10%
ILUFAM8%
Ganeen8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +204.4% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 25.8×

Open Trend

Top halloween fabric search terms

halloween fabric150K/yr +216.2%0.6% conv.
halloween fabric by the yard79K/yr +186.3%0.6% conv.
halloween fabric squares18K/yr +396.3%0.9% conv.
halloween fat quarters15K/yr +264.3%0.6% conv.
halloween layer cake fabric7K/yr +450.5%0.5% conv.
vintage halloween fabric6K/yr +441.9%0.5% conv.
halloween cotton fabric by the yard9K/yr +139.3%0.9% conv.
halloween fabric fat quarters13K/yr +179.4%1.4% conv.
halloween quilting fabric6K/yr +228.6%0.5% conv.
halloween cotton fabric12K/yr +103.3%0.4% conv.

All search terms

Top halloween fabric products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JarThenaAMCS 60Pcs Halloween Cotton Fabric Bundles 10 x 10 Inch Halloween Character Green Purple Black Orange Sewing Fabrics for DIY Craft Party Decor

JarThenaAMCS$26.414.5★38 rev

Tudomro 60 Pcs Vintage Halloween Quilting Fabric Squares 10 x 10 Inch Spooky Ghost Skull Eyeballs Pumpkins Fabric Bundles Gothic Fat Quarters Precut Patchwork Material for Sewing Craft Supplies

Tudomro$20.712.9★109 rev

7PCS Halloween Christmas Fabric Cotton Fabric Squares 20 x 20 Fat Quarter Fabric Bundles Craft Fabric for Patchwork Sewing Quilting Crafting DIY (Halloween)

ILUFAM$15.934.6★49 rev

JarThenaAMCS 12Pcs Halloween Cotton Fabric Bundles Pumpkin Ghost Flower Fat Quarters Purple Black Pink Orange Quilting Patchwork for DIY Sewing Craft Decor 18 x 22 Inch

JarThenaAMCS$23.935.0★16 rev

Whaline 12Pcs Halloween Cotton Fabric Bundles 18 x 22 Inch Spider Pumpkin Bat Plaid Stripe Dot Fat Quarters Orange Black Halloween Quilting Patchwork Squares Sewing Fabrics for DIY Craft Party Decor

Whaline$24.694.1★63 rev

Newest

by launch date

Ganeen 60 Pcs 10 x 10 Inch Halloween Quilting Fabric Square Spooky Ghost Pumpkin Precut Quilted Fabric Watercolor Skull Skeleton Printed Patchwork Materials for Halloween Sewing DIY Craft Supplies

Ganeen$19.86643 rev

3mo ago

HunnmingRe 20 Pcs 10x10 Halloween Quilting Fabric Square Spooky Ghost Pumpkin Precut Quiltted Fabric Watercolor Skull Skeleton Printed Patchwork Materials for Halloween Sewing DIY Craft Supplies

HunnmingRe$9.921,228 rev

3mo ago

HunnmingRe 20 Pcs 10x10 Vintage Halloween Quilting Fabric Square Bundle Skull Spider Black Cat Precuts Quiltted Fabric Candy Corn Printed Patchwork Material Supplies for Holiday DIY Sewing Craft

HunnmingRe$9.911,228 rev

6mo ago

Tudomro 60 Pcs Vintage Halloween Quilting Fabric Squares 10 x 10 Inch Spooky Ghost Skull Eyeballs Pumpkins Fabric Bundles Gothic Fat Quarters Precut Patchwork Material for Sewing Craft Supplies

Tudomro$20.71109 rev

9mo ago

Tudomro 60 Pcs Halloween Quilting Fabri Squares 10 x 10 Inch Pumpkin Ghost Candy Corn Fabric Bundles Polka Dot Stripes Gingham Fat Quarters Halloween Precut Patchwork Material for Quilts Sewing Craft

Tudomro$20.13109 rev

9mo ago

What buyers say about halloween fabric

What buyers praise and complain about, mined from review topics.

What buyers love

Upholstery/Fabric Quality18%

“Beautiful Fabric”

Quality-Overall18%

“Nice quality, good for quilting”

Print Quality15%

“Beautiful Prints”

Color9%

“Bright colors”

Advertised Vs Actual Product6%

“Better than i expected”

Material Quality6%

“Fabric is cute”

Design-Overall4%

“The designs are cute”

Ease Of Use3%

“Very convenient with them being precut”

Stitch/Finish/Polish2%

“Will make a wonderful quilt”

Shape/Style2%

“great patterns”

What buyers complain about

Advertised Vs Actual Product29%

“Not as shown”

Value For Money10%

“Not really worth the price tag”

Quality-Overall8%

“Cheap”

Material Quality7%

“Very cheap poly fabric”

Cutting/Trimming5%

“The strips are not cut with the image in the center”

Functionality-Overall5%

“now not usable for what they was purchased for”

Size-Overall4%

“they short you just a bit on the yardage”

Thickness3%

“a bit thin”

Upholstery/Fabric Quality3%

“not the fabric”

Color2%

“The colors are not as vibrant as the ad shows”

Top return reasons

Material Quality46%

Advertised Vs Actual Product22%

Print Quality12%

Size-Overall3%

Thin3%

Upholstery/Fabric Quality2%

Quality-Overall2%

Hard Feel2%

Design-Overall1%

Cutting/Trimming1%

Common questions

Is halloween fabric profitable to sell on Amazon United States?: The niche generates $80K/yr across 59 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is +204.4%. Flapen's verdict: Worth a look (67/100).
How competitive is the halloween fabric niche?: 21 brands and 35 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in halloween fabric?: Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 2.2%.
When does demand for halloween fabric peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 25.8× the quietest.
What does it cost to enter the halloween fabric niche?: Listings span $7.55–$57.31; the average listing price is $20.77 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.