halloween fabric
Worth a lookShows demand growing +204.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+204.4%90-day search growth — must beat 0% to launch
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$20.77avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great328.59avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.55–$57.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 6% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Bad$80K$80K/yr · 353K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, halloween fabric is a $80K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 67/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $125K–$166K
- units × avg price
- Launch success
- 0%
- 0 of 22 new (360d)
- Conversion rate
- 1.1%
- Avg BSR
- #5,363
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 56%
- Out of stock
- 20.7%
- Avg brand age
- 36 months
- Avg seller age
- 161 days
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
35
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
25%
Top 20: 70%
Open market
26%
- JarThenaAMCS24%
- Tudomro12%
- Whaline12%
- HunnmingRe10%
- ILUFAM8%
- Ganeen8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +204.4% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 25.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 59 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JarThenaAMCS 60Pcs Halloween Cotton Fabric Bundles 10 x 10 Inch Halloween Character Green Purple Black Orange Sewing Fabrics for DIY Craft Party Decor
JarThenaAMCS$26.414.5★38 rev
Tudomro 60 Pcs Vintage Halloween Quilting Fabric Squares 10 x 10 Inch Spooky Ghost Skull Eyeballs Pumpkins Fabric Bundles Gothic Fat Quarters Precut Patchwork Material for Sewing Craft Supplies
Tudomro$20.712.9★109 rev
7PCS Halloween Christmas Fabric Cotton Fabric Squares 20 x 20 Fat Quarter Fabric Bundles Craft Fabric for Patchwork Sewing Quilting Crafting DIY (Halloween)
ILUFAM$15.934.6★49 rev
JarThenaAMCS 12Pcs Halloween Cotton Fabric Bundles Pumpkin Ghost Flower Fat Quarters Purple Black Pink Orange Quilting Patchwork for DIY Sewing Craft Decor 18 x 22 Inch
JarThenaAMCS$23.935.0★16 rev
Whaline 12Pcs Halloween Cotton Fabric Bundles 18 x 22 Inch Spider Pumpkin Bat Plaid Stripe Dot Fat Quarters Orange Black Halloween Quilting Patchwork Squares Sewing Fabrics for DIY Craft Party Decor
Whaline$24.694.1★63 rev
Newest
by launch date
Mindsoft 12 Pcs Halloween Fabric Bundles 18 x 22 Inch Cotton Fall Pumpkin Spooky Ghost Fat Quarter Black Cats Witchy Quilting Fabric Vintage Boho Neutral Precut Patchwork Material for DIY Sewing Craft
Mindsoft$20.0432 rev
Ganeen 60 Pcs 10 x 10 Inch Boho Halloween Quilting Fabric Squares Ghost Pumpkin Skull Fat Patchwork Precut Strips Black Cat Witch Hat Fabric Bundles for Spooky Creepy Sewing Quilt Material DIY Craft
Ganeen$19.98643 rev
Ganeen 60 Pcs 10 x 10 Inch Halloween Quilting Fabric Square Spooky Ghost Pumpkin Precut Quilted Fabric Watercolor Skull Skeleton Printed Patchwork Materials for Halloween Sewing DIY Craft Supplies
Ganeen$19.86643 rev
Ganeen 60 Pcs 10 x 10 Inch Halloween Quilting Fabric Square Spooky Gothic Floral Skeleton Precut Quilted Fabric Bundle Pumpkin Ghost Skull Printed Patchwork Materials for Halloween Sewing DIY Craft
Ganeen$19.88643 rev
Ganeen 60 Pcs 10 x 10 Gothic Halloween Quilting Fabric Square Vintage Dark Red Rose Precut Quilted Fabric Bundle Spooky Bats Printed Fat Patchwork Materials for Halloween Sewing DIY Craft Supplies
Ganeen$19.79643 rev
Trending
90-day click momentumGaneen 60 Pcs 10 x 10 Gothic Halloween Quilting Fabric Square Vintage Dark Red Rose Precut Quilted Fabric Bundle Spooky Bats Printed Fat Patchwork Materials for Halloween Sewing DIY Craft Supplies
Ganeen$19.793.9★
Halloween Dancing Monsters on Orange 100% Cotton Fabric
Generic$11.944.8★
Teresa Kogut Spooky 10 Stacker 42 10-inch Squares Layer Cake Riley Blake Designs 10-17570-42
Riley Blake Designs$48.765.0★
Amber Elliot The Apothecary 10 Stacker 42 10-inch Squares Layer Cake Riley Blake 10-17550-42
Riley Blake Designs$49.070.0★
Tudomro 60 Pcs Halloween Quilting Fabric Squares 10 x 10 Inch Neutral Ghost Pumpkin Floral Fabric Bundles Boho Fall Fat Quarters Cottage Core Halloween Precut Patchwork Material for Sewing Craft Decor
Tudomro$19.752.9★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Fabric”
“Nice quality, good for quilting”
“Beautiful Prints”
“Bright colors”
“Better than i expected”
“Fabric is cute”
“The designs are cute”
“Very convenient with them being precut”
“Will make a wonderful quilt”
“great patterns”
What buyers complain about
“Not as shown”
“Not really worth the price tag”
“Cheap”
“Very cheap poly fabric”
“The strips are not cut with the image in the center”
“now not usable for what they was purchased for”
“they short you just a bit on the yardage”
“a bit thin”
“not the fabric”
“The colors are not as vibrant as the ad shows”
Top return reasons
Common questions
- Is halloween fabric profitable to sell on Amazon United States?
- The niche generates $80K/yr across 59 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is +204.4%. Flapen's verdict: Worth a look (67/100).
- How competitive is the halloween fabric niche?
- 21 brands and 35 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in halloween fabric?
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 2.2%.
- When does demand for halloween fabric peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 25.8× the quietest.
- What does it cost to enter the halloween fabric niche?
- Listings span $7.55–$57.31; the average listing price is $20.77 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.
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