How competitive is the Turpentine niche on Amazon United States?

25 brands and 122 sellers compete in Turpentine on Amazon United States. The top 5 Turpentine products take 31% of clicks and its top 5 brands hold 52% of demand.

What do buyers complain about in Turpentine?

Turpentine buyers on Amazon United States complain most about Value For Money, Smell, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Turpentine niche?

Turpentine sells for $24.31 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $8.13–$85.20. The average incumbent carries 649 reviews — the moat a new listing must climb.

Turpentine

Turpentine shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 1% of 4,656 Arts, Crafts & Sewing niches · +21 vs the category median of 47

This niche Category average · 4,656 niches

Is Turpentine profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Turpentine is a $252K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May. Verdict: Worth a look — 68/100.

Turpentine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +25.9% over the last 90 days and 4.4% of searches end in a purchase.

$252K

revenue / yr

Units sold / yr13K

Search volume / yr+25.9%237K

Conversion rate4.4%

Avg price$24.31

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers25 · 122

Top-5 product click share31%

Open market48%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 50 products

Top Turpentine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sunnyside Corporation 87032 1-Quart Pure Gum Spirits

Price: $20.73
Rating: 4.5/5
Reviews: 240
Age: 19y ago

Diamond G Forest Products LLC 4 Oz 100% Pure Gum Spirits of Turpentine

Price: $21.18
Rating: 4.6/5
Reviews: 2,560
Age: 12y ago

Chemfulfill Turpentine - Pure Gum Spirits - High Purity Industrial-Grade Natural Solvent for Resins Paint Thinners & Varnishes (Half-Pint (8 fl oz))

Price: $28.13
Rating: 4.2/5
Reviews: 32
Age: 3y ago

Natural Turpenoid-16oz

Price: $24.59
Rating: 4.5/5
Reviews: 123
Age: 15y ago

Weber Odorless Turpenoid Artist Paint Thinner and Cleaner 946ml (32 Fl. Oz.) Bottle

Price: $24.34
Rating: 4.6/5
Reviews: 3,258
Age: 17y ago

Newest

by launch date

Turpentine Essential Oil (Pinus palustris) 100% Pure & Natural 30ml (1 Fl Oz) Therapeutic Grade Oil for Aromatherapy Massage & Pain Relief

Price: $15.89
Rating: 4.1/5
Reviews: 31
Age: 1y ago

Chemfulfill Turpentine - Pure Gum Spirits - High Purity Industrial-Grade Natural Solvent for Resins Paint Thinners & Varnishes (Half-Pint (8 fl oz))

Price: $28.13
Rating: 4.2/5
Reviews: 32
Age: 3y ago

Sunnyside Pure Gum Turpentine 1 qt. PK6 87032S - 1 Each

Price: $72.32
Rating: 4.8/5
Reviews: 11
Age: 4y ago

Mountain Pine 100% Pure Gum Spirits of Turpentine Pure Turpentine Oil Paint Thinner Extracted from Raw Pine Gum Locally Harvested & Bottled Made in The USA Pure Pine Gum Turpentine 4 Ounces

Price: $29.26
Rating: 4.5/5
Reviews: 239
Age: 6y ago

Turpentine Essential Oil | Pinus Palustris | for Painting | Turpentine Oil | 100% Pure Natural | Steam Distilled | 50ml | 1.69oz By R V Essential

Price: $14.96
Rating: 4.5/5
Reviews: 50
Age: 7y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

122

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

31%

Top 20: 76%

Open market

39%

R V Essential11%
Winsor & Newton10%
WEBER10%
Diamond G Forest Products, LLC10%
Sunnyside Corporation10%
Chemboys9%

Turpentine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume237KCVR4.4%Products50Brands25Top 5 Brands52%OOS Rate12.5%Rating4.5★Reviews649Avg BSR#777

Peak months: May · busiest ÷ quietest = 1.6×

Top Turpentine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

turpentine146K/yr +32.3%3.8% conv.
turpentine oil27K/yr +34.2%2.3% conv.
trementina18K/yr +25.0%0.9% conv.
turpenoid12K/yr +0.8%9.8% conv.
turpenoid for oil painting13K/yr -16.7%11.1% conv.
turpentine oil medicinal11K/yr -2.0%2.1% conv.
trementina de pino6K/yr +14.7%0.8% conv.
terpentine2K/yr +65.9%4.4% conv.
turpintine3K/yr +28.9%3.5% conv.

What reviews say buyers love and hate about Turpentine

What buyers mention most, as a share of all reviews.

What buyers love

66% of reviews

Quality-Overall18%

“I give them 100% endorsement on both product quality and customer service”

Ease Of Cleaning9%

“Good cleaner”

Value For Money8%

“its worth every penny”

Smell8%

“Smells nice”

Efficiency8%

“Im feeling better”

What buyers complain about

70% of reviews

Value For Money15%

“Too expensive”

Smell13%

“Strong chemical smell”

Size-Overall10%

“Small size”

Functionality-Overall9%

“Couldnt get the cap off the can so I could not use the product”

Advertised Vs Actual Product6%

“Not as advertised”

Turpentine return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

32%

2Size-Overall

11%

3Functionality-Overall

11%

4Value For Money

10%

5Leak-Proof

10%

Common Turpentine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Turpentine 68/100 on Amazon United States — Worth a look. The niche generates $252K/yr across 50 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +25.9% over the last 90 days.