turpentine
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$24.31avg listing price — sweet spot $15–$100
Price range
Great$8.13–$85.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Good649.06avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$252K$252K/yr · 237K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, turpentine is a $252K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May. Verdict: Worth a look — 68/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $243K–$304K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 4.4%
- Avg BSR
- #777
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 56%
- Out of stock
- 12.5%
- Avg brand age
- 75 months
- Avg seller age
- 164 days
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
122
Top-5 brand share
52%
Top 20: 97%
Top-5 click share
31%
Top 20: 76%
Open market
39%
- R V Essential11%
- Winsor & Newton10%
- WEBER10%
- Diamond G Forest Products, LLC10%
- Sunnyside Corporation10%
- Chemboys9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.9% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunnyside Corporation 87032 1-Quart Pure Gum Spirits
Sunnyside Corporation$20.734.5★240 rev
Diamond G Forest Products LLC 4 Oz 100% Pure Gum Spirits of Turpentine
Diamond G Forest Products, LLC$21.184.6★2,560 rev
Chemfulfill Turpentine - Pure Gum Spirits - High Purity Industrial-Grade Natural Solvent for Resins Paint Thinners & Varnishes (Half-Pint (8 fl oz))
Chemboys$28.134.2★32 rev
Natural Turpenoid-16oz
CHARTPAK, INC. / WEBER$24.594.5★123 rev
Weber Odorless Turpenoid Artist Paint Thinner and Cleaner 946ml (32 Fl. Oz.) Bottle
WEBER$24.344.6★3,258 rev
Newest
by launch date
SALENDA Pine Turpentine Soap Turpentine Soap Handcrafted Natural Pine Rosin Bath & Body Bar | All-Natural Dye-Free Perfume-Free Traditional for Daily Use (4 Oz)
SALENDA$8.3515 rev
Turpentine Essential Oil (Pinus palustris) 100% Pure & Natural 15ml (0.5 Fl Oz) Therapeutic Grade Oil for Aromatherapy Massage & Pain Reliefl
INDIROOT$12.2931 rev
Turpentine Essential Oil (Pinus palustris) 100% Pure & Natural 30ml (1 Fl Oz) Therapeutic Grade Oil for Aromatherapy Massage & Pain Relief
INDIROOT$15.8931 rev
Cloud Bud Pure Turpentine Essential Oil 10ml 0.338oz Pinus Palustris 100% Pure and Natural Steam Distilled
Cloud Bud$8.976 rev
TERLANS Professional Odorless Oil Paint Thinner 100 ml (3.38 Fl.Oz.) Controlled and Smooth Dilution Completely Odorless Turpentine Substitute for Painting
TERLANS$11.99172 rev
Trending
90-day click momentumDiamond G Forest Products LLC 4 Oz 100% Pure Gum Spirits of Turpentine
Diamond G Forest Products, LLC$21.184.6★
8 oz. 100% Pure Gum Spirits of Turpentine
Diamond$38.914.7★
SALENDA Pine Turpentine Soap Turpentine Soap Handcrafted Natural Pine Rosin Bath & Body Bar | All-Natural Dye-Free Perfume-Free Traditional for Daily Use (4 Oz)
SALENDA$8.354.2★
Chemfulfill Turpentine - Pure Gum Spirits - High Purity Industrial-Grade Natural Solvent for Resins Paint Thinners & Varnishes (Gallon (128 fl oz))
Chemboys$85.204.2★
LinSheen Boiled Linseed Oil Fast Drying Flaxseed Wood Treatment to Rejuvenate and Restore Outdoor and Indoor Wood Furniture Floors and Sports Equipment Quart
LinSheen$22.984.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I give them 100% endorsement on both product quality and customer service”
“Good cleaner”
“its worth every penny”
“Smells nice”
“Im feeling better”
“Does the job”
“makes the paint spread easier”
“Cleans Pretty Well”
“bring the natural color for the wood”
“Nice color”
What buyers complain about
“Too expensive”
“Strong chemical smell”
“Small size”
“Couldnt get the cap off the can so I could not use the product”
“Not as advertised”
“Not the best cleaner”
“Tim is impossible to open”
“Not the greatest product I ever used”
“I received a sealed bottle that leaked”
“It looked like the paint from the brushes was coloring the liquid however, the brushes remained stiff and unusable”
Top return reasons
Common questions
- Is turpentine profitable to sell on Amazon United States?
- The niche generates $252K/yr across 50 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.9%. Flapen's verdict: Worth a look (68/100).
- How competitive is the turpentine niche?
- 25 brands and 122 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in turpentine?
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.2%.
- When does demand for turpentine peak?
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- What does it cost to enter the turpentine niche?
- Listings span $8.13–$85.20; the average listing price is $24.31 (sweet spot $15–$100). The average incumbent carries 649 reviews — the moat a new listing must climb.
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