Is markers profitable to sell on Amazon United States?

The niche generates $17.9M/yr across 118 tracked products. 21 of 23 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (68/100).

How competitive is the markers niche?

65 brands and 278 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in markers?

Top complaints mined from reviews: Color, Dry/Empty Ink, Moist/Dry. The return rate is 0.7%.

When does demand for markers peak?

Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the markers niche?

Listings span $2.26–$251.34; the average listing price is $22.48 (sweet spot $15–$100). The average incumbent carries 5,928 reviews — the moat a new listing must climb.

markers

Worth a look

Shows a $17.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$17.9M

$17.9M/yr · 15.7M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Great20%

top-5 click share — an open shelf

Avg price

Great$22.48

avg listing price — sweet spot $15–$100

Brand share

Great42%

top-5 brand share — no brand owns this niche

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$2.26–$251.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,928.35

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, markers is a $17.9M/yr Amazon United States market (15.7M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 68/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

markers market data

Units sold / yr: 800K–1.0M; avg 6,000–8,000/product
Revenue / yr: $18.0M–$22.5M; units × avg price
Conversion rate: 5.1%
Avg BSR: #100
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.9%
Avg brand age: 48 months
Avg seller age: 136 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

65 rising

Sellers

278

Top-5 brand share

42%

Top 20: 75%

Top-5 click share

20%

Top 20: 48%

Open market

53%

Crayola16%
AnyMark10%
Ohuhu6%
ARTISTRO6%
Caliart4%
YASNAY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top markers search terms

markers5.7M/yr -4.8%4.1% conv.
alcohol markers3.9M/yr -14.6%2.8% conv.
markers for adult coloring books no bleeding1.2M/yr -20.4%4.8% conv.
coloring markers858K/yr -20.2%4.1% conv.
markers for kids813K/yr -20.6%6.4% conv.
marcadores de alcohol165K/yr +238.4%0.9% conv.
markers bulk274K/yr +38.3%4.2% conv.
marker322K/yr +0.1%2.0% conv.
marcadores256K/yr +3.6%0.9% conv.
coloring markers for adults358K/yr -25.9%4.9% conv.

All search terms

Top markers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AnyMark Alcohol Markers 60 Colors Dual Tip Art Coloring Markers Set for Adult Book Drawing Sketching Painting Chisel & Fine White Penholder

AnyMark$16.624.4★3,573 rev

Crayola Super Tips Marker Set (100ct) Fine Point Washable Markers Teacher Must Haves Back to School Supplies for Kids & Adults Art Supplies Ages 3+

Crayola$16.474.8★42,766 rev

YASNAY Alcohol Markers 48 Colors Dual Tip Art Marker Drawing Markers Coloring Marker for Kids Sketching Adult Coloring

YASNAY$12.504.4★1,818 rev

Crayola Broad Line Markers (12 Count) Washable Markers for Kids Assorted Colors Arts & Crafts Supplies For Coloring Books & Art Projects Ages 3+

Crayola$5.714.8★20,077 rev

AnyMark Alcohol Markers 80 Colors Dual Tip Art Coloring Markers Set for Adult Book Drawing Sketching Painting Chisel & Fine Black Penholder

AnyMark$16.154.5★1,502 rev

Newest

by launch date

WELLOKB Alcohol Markers 80 Colors Dual Brush Tip Permanent Art Markers Coloring Marker for Book Painting Card Making Christmas gift for Adults Kids 8-12

WELLOKB$20.211,550 rev

3mo ago

ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies

ARTISTRO$10.2212,126 rev

6mo ago

ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies

ARTISTRO$10.257,479 rev

6mo ago

Crayola Broad Line Markers (12pk) Assorted Bulk Markers for Kids Arts & Crafts Supplies for Coloring Books Construction Paper Ages 3+

Crayola$18.265,671 rev

7mo ago

Funoff Alcohol Markers 100 Colors Fine & Chisel Dual Tip Art Markers Permanent Sketch Marker for Adult Coloring Drawing Sketching Illustration

Funoff$20.60103 rev

8mo ago

What buyers say about markers

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Amazing colors”

Quality-Overall12%

“the quality is so vibrant”

Value For Money10%

“Very affordable”

Pen/Pencil Quality7%

“Awesome Markers”

Ease Of Use4%

“Ease of use”

Advertised Vs Actual Product3%

“exactly as pictured”

Nib/Tip Quality2%

“The dual-tip design is nice”

Drawing Experience2%

“Great For Drawing”

Sharpness2%

“Sharp”

Fun/Entertainment Experience2%

“Fun and Easy to Use”

What buyers complain about

Color16%

“Not colorful”

Dry/Empty Ink10%

“Dry Markers”

Moist/Dry7%

“Dried out”

Quality-Overall6%

“Bad Quality”

Drying Time5%

“Not dry”

Durability3%

“Didnt last”

Advertised Vs Actual Product3%

“False advertisement”

Display Colors3%

“NOT vibrant colors”

Nib/Tip Quality2%

“Not happy with fine tip”

Paper Quality2%

“Not good on paper”

Top return reasons

Color13%

Advertised Vs Actual Product11%

Dry/Empty Ink11%

Value For Money10%

Ink Refill6%

Size-Overall6%

Functionality-Overall5%

Quality-Overall4%

Display Colors4%

Paint Quality3%

Common questions

Is markers profitable to sell on Amazon United States?: The niche generates $17.9M/yr across 118 tracked products. 21 of 23 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (68/100).
How competitive is the markers niche?: 65 brands and 278 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in markers?: Top complaints mined from reviews: Color, Dry/Empty Ink, Moist/Dry. The return rate is 0.7%.
When does demand for markers peak?: Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the markers niche?: Listings span $2.26–$251.34; the average listing price is $22.48 (sweet spot $15–$100). The average incumbent carries 5,928 reviews — the moat a new listing must climb.