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Graduation Cap Decorations

Pass

Graduation Cap Decorations scores 68 out of 100, a Pass. Shoppers spend an estimated $229K a year here, search demand grew +425.9% this quarter, and an estimated 1.6% of orders come back.

Flapen Score
68
68 / 100
Top 1% of 4,656 Arts, Crafts & Sewing niches · +22 vs the category median of 46
Market size
$229K/yr1.9M searches / yr
90-day growth
+425.9%search demand this quarter
Competition
23%top-5 click share · 48 brands · 53 sellers

Flapen Score

Graduation Cap Decorations against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Graduation Cap Decorations is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graduation Cap Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Graduation Cap Decorations 1.9M times last year and spent an estimated $229K. The top 5 brands take 40% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +425.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+425.9%
Conversion, latest week
0.9%
Market size, estimated
$229Ka year
Peak month
May21.9× the quietest month
Top search term
graduation cap decorations677K searches a year

02 · Price

A sale here is worth $14.51.

Listings sell for $14.51 on average, from $5.76 to $26.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $14.51 that is $4K to $7K a year per listing.

Average price
$14.51under the $15 to $100 sweet spot
Price range
$5.76–$26.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #983 within Scrapbooking & Stamping. It carries 646 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#983in Scrapbooking & Stamping
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
646per listing
Listings tracked
83

04 · Newcomers

3 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
3Amazon's first-year sales bar
Average brand age
22 months

Products

Top Graduation Cap Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

53

Top-5 brand share

40%

Top 20: 77%

Top-5 click share

23%

Top 20: 53%

Open market

56%

  • Brand 110%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Graduation Cap Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 21.9×

Search terms

Top Graduation Cap Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • graduation cap decorations677K/yr
  • graduation cap topper225K/yr
  • grad cap decorations185K/yr
  • cap decorations for graduation176K/yr
  • grad cap topper113K/yr
  • graduation cap decorations kit95K/yr
  • graduation hat decorations58K/yr
  • grad cap decor37K/yr
  • cap decorations for graduation kit36K/yr
  • graduation cap decor36K/yr

Reviews and returns

What reviews say buyers love and hate about Graduation Cap Decorations

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Does not fit well at all”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Graduation Cap Decorations questions

Answered from the same tracked data.