water gun
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.09avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.17–$73.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,474.88avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 16K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, water gun is a $2K/yr Amazon Singapore market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
water gun market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $6K–$13K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 41%
- Out of stock
- 16.9%
- Avg brand age
- 50 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- NERF67%
- Super Soaker19%
- XSHOT10%
- MAX LIQUIDATOR5%
Demand
Weekly Amazon search volume, last 47 weeks — -9.9% search growth over the last 90 days.Top water gun search terms
- water gun8K/yr
- super soaker3K/yr
- nerf water gun1K/yr
- water guns for kids1K/yr
- watergun934/yr
- nerf super soaker1K/yr
- nerf water497/yr
Top water gun products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nerf Super Soaker Flip Fill Water Blaster 4 Spray Styles Fast Fill 30 Fluid Ounce Tank Outdoor Water Gun Birthday Gift Toy for Kids Ages 6+
NERF$12.794.4★1,241 rev
Nerf Super Soaker Mini Dunk-Fill Water Blaster Easy Instant Fill Tank Just Dunk & Go 3.4 Fluid Ounce Tank Outdoor Toys for Kids Ages 6+ Birthday Gift for Kids
NERF$6.173.9★937 rev
Nerf Super Soaker XP55 Water Blaster Air Pressurized System 17.5 Fluid Ounce Tank Water Toys Ages 6+
NERF$22.213.9★937 rev
Nerf F3889 Super Soaker Torrent Water Blaster
Super Soaker$7.623.6★1,210 rev
Nerf Super Soaker DinoSquad Raptor-Surge Water Blaster Trigger-Fire Soakage For Outdoor Summer Water Games For Youth Teens Adults
NERF$15.633.1★2 rev
Newest
by launch date
Nerf Super Soaker Minecraft Glow Squid Water Blaster Minecraft Dungeons Squid Mob Design Outdoor Water Toy Outdoor Games For Kids
NERF$18.681 rev
Nerf Super Soaker Dunk-Fill 2-Pack 2 Water Blasters Easy Instant Fill Tanks Just Dunk & Go 10.1 Fluid Ounce Tanks Water Toys Ages 6+
NERF$52.94147 rev
Nerf Super Soaker DinoSquad Raptor-Surge Water Blaster Trigger-Fire Soakage For Outdoor Summer Water Games For Youth Teens Adults
NERF$15.632 rev
XSHOT Pink Skin Water Hydra Pulse Motor Soakers Motorised Water Blaster Fast Fill 650ml 29ft Range Rechargeable Battery
XSHOT$57.2545 rev
XSHOT Water Gatling Motor Soaker by ZURU Motorized Blaster Watergun Water Blaster Water Toys Fills with Water in just 1 Second Rechargeable Battery.
XSHOT$73.0293 rev
Trending
90-day click momentum
Max Liquidator 6-Pack Water Blaster Set
MAX LIQUIDATOR$29.184.7★
X-Shot Sonic Fast-Fill Hyperload Watergun Water Blaster Water Toys 2 Blasters Total Fills with Water in just 1 Second!
XSHOT$32.814.5★
NERF Hasbro E0024 Super Soaker Twin Tide Blasters Toy Multicolor
Super Soaker$20.644.6★
Nerf Super Soaker Dunk-Fill 2-Pack 2 Water Blasters Easy Instant Fill Tanks Just Dunk & Go 10.1 Fluid Ounce Tanks Water Toys Ages 6+
NERF$52.943.7★
Nerf Super Soaker Torrent Water Blaster Pump to Fire a Flooding Blast of Water Outdoor Water-Blasting Fun for Kids Teens Adults
NERF$8.982.9★
What buyers say about water gun
What buyers praise and complain about, mined from review topics.What buyers complain about
“Would not be buying this brand of water gun”
“One time use only”
“Never worked again despite full charge”
“Waste of money”
“Complete rubbish”
Top return reasons
Common questions
- Is water gun profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 17 tracked products. 90-day search growth is -9.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the water gun niche?
- 4 brands and 5 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in water gun?
- Top complaints mined from reviews: Water Resistance, Durability, Charging. The return rate is 2.1%.
- What does it cost to enter the water gun niche?
- Listings span $6.17–$73.02; the average listing price is $25.09 (sweet spot $15–$100). The average incumbent carries 1,475 reviews — the moat a new listing must climb.