Water Gun
FailShoppers spend an estimated $2K a year here, so Water Gun is a Fail.
- Flapen Score
- 37 / 100Top 40% of 118 Toys niches · +2 vs the category median of 3537
- Market size
- $2K/yr16K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 59%top-5 click share · 4 brands · 5 sellers
Flapen Score
Water Gun against its category
The dotted line is the Toys average. Past it, Water Gun is stronger. Inside it, weaker.
Market
The Water Gun market on Amazon at a glance
Shoppers on Amazon Singapore searched for Water Gun 16K times last year and spent an estimated $2K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $2Ka year
- Top search term
- water gun8K searches a year
02 · Price
A sale here is worth $25.09.
Listings sell for $25.09 on average, from $6.17 to $73.02. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $25.09 that is $0 to $3K a year per listing.
- Average price
- $25.09inside the $15 to $100 sweet spot
- Price range
- $6.17–$73.02
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #16 within Toys. It carries 1,475 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 88%
- Out of stock, average day
- 16.9%
- Average rank
- #16in Toys
- Average rating
- 4.15 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,475per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Water Gun products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nerf Super Soaker Flip Fill Water Blaster 4 Spray Styles Fast Fill 30 Fluid Ounce Tank Outdoor Water Gun Birthday Gift Toy for Kids Ages 6+
- Price
- $12.79
- Rating
- 4.4/5
- Reviews
- 1,241
- Age
- 2y ago

Nerf Super Soaker Mini Dunk-Fill Water Blaster Easy Instant Fill Tank Just Dunk & Go 3.4 Fluid Ounce Tank Outdoor Toys for Kids Ages 6+ Birthday Gift for Kids
- Price
- $6.17
- Rating
- 3.9/5
- Reviews
- 937
- Age
- 1y ago

Nerf Super Soaker XP55 Water Blaster Air Pressurized System 17.5 Fluid Ounce Tank Water Toys Ages 6+
- Price
- $22.21
- Rating
- 3.9/5
- Reviews
- 937
- Age
- 1y ago

Nerf F3889 Super Soaker Torrent Water Blaster
- Price
- $7.62
- Rating
- 3.6/5
- Reviews
- 1,210
- Age
- 4y ago

Nerf Super Soaker DinoSquad Raptor-Surge Water Blaster Trigger-Fire Soakage For Outdoor Summer Water Games For Youth Teens Adults
- Price
- $15.63
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 1y ago
Trending
estimated 90-day click momentum
Max Liquidator 6-Pack Water Blaster Set
- Price
- $29.18
- Rating
- 4.7/5
- Reviews
- 10,164
- Age
- 8y ago

X-Shot Sonic Fast-Fill Hyperload Watergun Water Blaster Water Toys 2 Blasters Total Fills with Water in just 1 Second!
- Price
- $32.81
- Rating
- 4.5/5
- Reviews
- 833
- Age
- 3y ago

NERF Hasbro E0024 Super Soaker Twin Tide Blasters Toy Multicolor
- Price
- $20.64
- Rating
- 4.6/5
- Reviews
- 7,108
- Age
- 8y ago

Nerf Super Soaker Dunk-Fill 2-Pack 2 Water Blasters Easy Instant Fill Tanks Just Dunk & Go 10.1 Fluid Ounce Tanks Water Toys Ages 6+
- Price
- $52.94
- Rating
- 3.7/5
- Reviews
- 147
- Age
- 1y ago

Nerf Super Soaker Torrent Water Blaster Pump to Fire a Flooding Blast of Water Outdoor Water-Blasting Fun for Kids Teens Adults
- Price
- $8.98
- Rating
- 2.9/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch date
Nerf Super Soaker Minecraft Glow Squid Water Blaster Minecraft Dungeons Squid Mob Design Outdoor Water Toy Outdoor Games For Kids
- Price
- $18.68
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Nerf Super Soaker Dunk-Fill 2-Pack 2 Water Blasters Easy Instant Fill Tanks Just Dunk & Go 10.1 Fluid Ounce Tanks Water Toys Ages 6+
- Price
- $52.94
- Rating
- 3.7/5
- Reviews
- 147
- Age
- 1y ago

Nerf Super Soaker DinoSquad Raptor-Surge Water Blaster Trigger-Fire Soakage For Outdoor Summer Water Games For Youth Teens Adults
- Price
- $15.63
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 1y ago

XSHOT Pink Skin Water Hydra Pulse Motor Soakers Motorised Water Blaster Fast Fill 650ml 29ft Range Rechargeable Battery
- Price
- $57.25
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 1y ago

XSHOT Water Gatling Motor Soaker by ZURU Motorized Blaster Watergun Water Blaster Water Toys Fills with Water in just 1 Second Rechargeable Battery.
- Price
- $73.02
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
0%
- NERF67%
- Super Soaker19%
- XSHOT10%
- MAX LIQUIDATOR5%
Demand
Water Gun search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Water Gun search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- water gun8K/yr
- super soaker3K/yr
- nerf water gun1K/yr
- water guns for kids1K/yr
- watergun934/yr
- nerf super soaker1K/yr
- nerf water497/yr
Reviews and returns
What reviews say buyers love and hate about Water Gun
We read the reviews and the return reasons for every product selling here.
“Would not be buying this brand of water gun”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Gun questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









