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Water Gun

Fail

Shoppers spend an estimated $2K a year here, so Water Gun is a Fail.

Flapen Score
37
37 / 100
Top 40% of 118 Toys niches · +2 vs the category median of 35
Market size
$2K/yr16K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
59%top-5 click share · 4 brands · 5 sellers

Flapen Score

Water Gun against its category

The dotted line is the Toys average. Past it, Water Gun is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Gun market on Amazon at a glance

Shoppers on Amazon Singapore searched for Water Gun 16K times last year and spent an estimated $2K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
0.4%
Market size, estimated
$2Ka year
Top search term
water gun8K searches a year

02 · Price

A sale here is worth $25.09.

Listings sell for $25.09 on average, from $6.17 to $73.02. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $25.09 that is $0 to $3K a year per listing.

Average price
$25.09inside the $15 to $100 sweet spot
Price range
$6.17–$73.02
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #16 within Toys. It carries 1,475 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
88%
Out of stock, average day
16.9%
Average rank
#16in Toys
Average rating
4.15 starsAmazon Singapore average 4.47 stars
Average reviews
1,475per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Water Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 219%
  • Brand 310%
  • Brand 45%

Demand

Water Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked

Search terms

Top Water Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water gun8K/yr
  • super soaker3K/yr
  • nerf water gun1K/yr
  • water guns for kids1K/yr
  • watergun934/yr
  • nerf super soaker1K/yr
  • nerf water497/yr

Reviews and returns

What reviews say buyers love and hate about Water Gun

We read the reviews and the return reasons for every product selling here.

44%of negative reviews mention “Water Resistance”
2.1%of orders come back
“Would not be buying this brand of water gun”
A buyer, on “Water Resistance”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

Keep looking

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FAQ

Common Water Gun questions

Answered from the same tracked data.