Uno
FailThe top 5 brands take 100% of clicks, so Uno is a Fail.
- Flapen Score
- 24 / 100Ranks 110 of 118 Toys niches · −11 vs the category median of 3524
- Market size
- $3K/yr13K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 63%top-5 click share · 2 brands · 15 sellers
Flapen Score
Uno against its category
The dotted line is the Toys average. Past it, Uno is stronger. Inside it, weaker.
Market
The Uno market on Amazon at a glance
Shoppers on Amazon Singapore searched for Uno 13K times last year and spent an estimated $3K. All 2 brands take every click. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $3Ka year
- Top search term
- uno12K searches a year
02 · Price
A sale here is worth $15.39.
Listings sell for $15.39 on average, from $6.78 to $35.04. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $15.39 that is $0 to $2K a year per listing.
- Average price
- $15.39inside the $15 to $100 sweet spot
- Price range
- $6.78–$35.04
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #85 within Toys. It carries 27,123 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #85in Toys
- Average rating
- 4.71 starsAmazon Singapore average 4.47 stars
- Average reviews
- 27,123per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Uno products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![UNO Family Card Game with 112 Cards in a Sturdy Storage Tin Travel-Friendly Makes a Great Gift for 7 Year Olds and Up [Amazon Exclusive]](https://m.media-amazon.com/images/I/51lqAAztj5L.jpg)
UNO Family Card Game with 112 Cards in a Sturdy Storage Tin Travel-Friendly Makes a Great Gift for 7 Year Olds and Up [Amazon Exclusive]
- Price
- $17.64
- Rating
- 4.8/5
- Reviews
- 66,527
- Age
- 7y ago

Mattel W2085 Karty UNO Wild Version
- Price
- $7.87
- Rating
- 4.8/5
- Reviews
- 36,504
- Age
- 12y ago

Mattel Games UNO Mario Kart Card Game with 112 Cards & Instructions for Players Ages 7 Years & Older Gift for Kid Family and Adult Game Night (GWM70) Multicolor
- Price
- $12.32
- Rating
- 4.8/5
- Reviews
- 10,835
- Age
- 5y ago

Board game Mattel UNO Flip
- Price
- $6.99
- Rating
- 4.7/5
- Reviews
- 63,082
- Age
- 7y ago

UNO Mattel Games UNO Show em No Mercy: Classic Card Game for 2 Players Ages 8+
- Price
- $12.71
- Rating
- 4.7/5
- Reviews
- 20,697
- Age
- 2y ago
Trending
estimated 90-day click momentum
Mattel Games UNO Mario Kart Card Game with 112 Cards & Instructions for Players Ages 7 Years & Older Gift for Kid Family and Adult Game Night (GWM70) Multicolor
- Price
- $12.32
- Rating
- 4.8/5
- Reviews
- 10,835
- Age
- 5y ago
![UNO Family Card Game with 112 Cards in a Sturdy Storage Tin Travel-Friendly Makes a Great Gift for 7 Year Olds and Up [Amazon Exclusive]](https://m.media-amazon.com/images/I/51lqAAztj5L.jpg)
UNO Family Card Game with 112 Cards in a Sturdy Storage Tin Travel-Friendly Makes a Great Gift for 7 Year Olds and Up [Amazon Exclusive]
- Price
- $17.64
- Rating
- 4.8/5
- Reviews
- 66,527
- Age
- 7y ago

Mattel UNO Splash Card Game
- Price
- $22.18
- Rating
- 4.7/5
- Reviews
- 62,361
- Age
- 10y ago

Mattel Games UNO Platinum Edition Card Game for Movie and Family Nights Game Nights Travel Camping and Parties Premium Trading Cards HPY61
- Price
- $27.19
- Rating
- 4.6/5
- Reviews
- 791
- Age
- 1y ago

Mattel Games UNO Disney Princesses Card Game for Kids & Family Themed Deck & Special Rule 2-10 Players
- Price
- $14.59
- Rating
- 4.8/5
- Reviews
- 4,711
- Age
- 5y ago
Newest
by launch date
UNO HXT58 Teams Playing Cards Card Game
- Price
- $7.59
- Rating
- 4.8/5
- Reviews
- 1,388
- Age
- 1y ago

Mattel Games UNO Platinum Edition Card Game for Movie and Family Nights Game Nights Travel Camping and Parties Premium Trading Cards HPY61
- Price
- $27.19
- Rating
- 4.6/5
- Reviews
- 791
- Age
- 1y ago
![UNO Attack Mega Hit Card Game with Random-Action Launcher with Lights & Sounds & 112 Cards Kid Teen & Adult Game Night Gift Ages 7 Years & Older [Amazon Exclusive]](https://m.media-amazon.com/images/I/512uesPBMWL.jpg)
UNO Attack Mega Hit Card Game with Random-Action Launcher with Lights & Sounds & 112 Cards Kid Teen & Adult Game Night Gift Ages 7 Years & Older [Amazon Exclusive]
- Price
- $35.04
- Rating
- 4.7/5
- Reviews
- 3,016
- Age
- 2y ago

Mattel Games UNO Show em No Mercy Card Game in Storage & Travel Tin for Kids Adults & Family Night with Extra Cards Special Rules & Tougher Penalties (Amazon Exclusive)
- Price
- $23.94
- Rating
- 4.8/5
- Reviews
- 8,150
- Age
- 2y ago

UNO Mattel Games UNO Show em No Mercy: Classic Card Game for 2 Players Ages 8+
- Price
- $12.71
- Rating
- 4.7/5
- Reviews
- 20,697
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- Mattel Games98%
- UNO2%
Demand
Uno search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Uno
We read the reviews and the return reasons for every product selling here.
“This is misleading”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Uno questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









