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Uno

Fail

The top 5 brands take 100% of clicks, so Uno is a Fail.

Flapen Score
24
24 / 100
Ranks 110 of 118 Toys niches · −11 vs the category median of 35
Market size
$3K/yr13K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
63%top-5 click share · 2 brands · 15 sellers

Flapen Score

Uno against its category

The dotted line is the Toys average. Past it, Uno is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uno market on Amazon at a glance

Shoppers on Amazon Singapore searched for Uno 13K times last year and spent an estimated $3K. All 2 brands take every click. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
1.7%
Market size, estimated
$3Ka year
Top search term
uno12K searches a year

02 · Price

A sale here is worth $15.39.

Listings sell for $15.39 on average, from $6.78 to $35.04. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $15.39 that is $0 to $2K a year per listing.

Average price
$15.39inside the $15 to $100 sweet spot
Price range
$6.78–$35.04
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #85 within Toys. It carries 27,123 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#85in Toys
Average rating
4.71 starsAmazon Singapore average 4.47 stars
Average reviews
27,123per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Uno products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Uno search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.3× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Uno

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Portability”
100%of negative reviews mention “Advertised Vs Actual Product”
3.4%of orders come back
“This is misleading”
A buyer, on “Advertised Vs Actual Product”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Uno questions

Answered from the same tracked data.