uno
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$15.39avg listing price — sweet spot $15–$100
Price range
Good$6.78–$35.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Review moat
Bad27,123.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad$3K$3K/yr · 13K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, uno is a $3K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
uno market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $8K–$12K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 7%
- Out of stock
- 5.4%
- Avg brand age
- 79 months
- Avg seller age
- 67 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Mattel Games98%
- UNO2%
Demand
Weekly Amazon search volume, last 47 weeks — -16.2% search growth over the last 90 days.Top uno products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![UNO Family Card Game with 112 Cards in a Sturdy Storage Tin Travel-Friendly Makes a Great Gift for 7 Year Olds and Up [Amazon Exclusive]](https://m.media-amazon.com/images/I/51lqAAztj5L.jpg)
UNO Family Card Game with 112 Cards in a Sturdy Storage Tin Travel-Friendly Makes a Great Gift for 7 Year Olds and Up [Amazon Exclusive]
Mattel Games$17.644.8★66,527 rev
Mattel W2085 Karty UNO Wild Version
Mattel Games$7.874.8★36,504 rev
Mattel Games UNO Mario Kart Card Game with 112 Cards & Instructions for Players Ages 7 Years & Older Gift for Kid Family and Adult Game Night (GWM70) Multicolor
Mattel Games$12.324.8★10,835 rev
Board game Mattel UNO Flip
Mattel Games$6.994.7★63,082 rev
UNO Mattel Games UNO Show em No Mercy: Classic Card Game for 2 Players Ages 8+
Mattel Games$12.714.7★20,697 rev
Newest
by launch date
UNO HXT58 Teams Playing Cards Card Game
Mattel Games$7.591,388 rev
Mattel Games UNO Platinum Edition Card Game for Movie and Family Nights Game Nights Travel Camping and Parties Premium Trading Cards HPY61
Mattel Games$27.19791 rev
![UNO Attack Mega Hit Card Game with Random-Action Launcher with Lights & Sounds & 112 Cards Kid Teen & Adult Game Night Gift Ages 7 Years & Older [Amazon Exclusive]](https://m.media-amazon.com/images/I/512uesPBMWL.jpg)
UNO Attack Mega Hit Card Game with Random-Action Launcher with Lights & Sounds & 112 Cards Kid Teen & Adult Game Night Gift Ages 7 Years & Older [Amazon Exclusive]
Mattel Games$35.043,016 rev
Mattel Games UNO Show em No Mercy Card Game in Storage & Travel Tin for Kids Adults & Family Night with Extra Cards Special Rules & Tougher Penalties (Amazon Exclusive)
Mattel Games$23.948,150 rev
UNO Mattel Games UNO Show em No Mercy: Classic Card Game for 2 Players Ages 8+
Mattel Games$12.7120,697 rev
Trending
90-day click momentumMattel Games UNO Mario Kart Card Game with 112 Cards & Instructions for Players Ages 7 Years & Older Gift for Kid Family and Adult Game Night (GWM70) Multicolor
Mattel Games$12.324.8★
UNO Family Card Game with 112 Cards in a Sturdy Storage Tin Travel-Friendly Makes a Great Gift for 7 Year Olds and Up [Amazon Exclusive]
Mattel Games$17.644.8★
Mattel UNO Splash Card Game
Mattel Games$22.184.7★
Mattel Games UNO Platinum Edition Card Game for Movie and Family Nights Game Nights Travel Camping and Parties Premium Trading Cards HPY61
Mattel Games$27.194.6★
Mattel Games UNO Disney Princesses Card Game for Kids & Family Themed Deck & Special Rule 2-10 Players
Mattel Games$14.594.8★
What buyers say about uno
What buyers praise and complain about, mined from review topics.What buyers love
“Good to bring on the go”
What buyers complain about
“This is misleading”
Top return reasons
Common questions
- Is uno profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 15 tracked products. 90-day search growth is -16.2%. Flapen's verdict: Skip it (24/100).
- How competitive is the uno niche?
- 2 brands and 15 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in uno?
- Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 3.4%.
- What does it cost to enter the uno niche?
- Listings span $6.78–$35.04; the average listing price is $15.39 (sweet spot $15–$100). The average incumbent carries 27,123 reviews — the moat a new listing must climb.