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Spiderman

a small market ($1K/yr) — Spiderman doesn't clear our bar today.

Flapen Score

40
Skip it

Top 25% of 118 Toys niches · +5 vs the category median of 35

Market size 0Growth 64Conversion 2Competition 40Returns 90Price range 83Avg price 95Brand share 18Review moat 48Quality gap 23
This niche Category average · 118 niches

Is Spiderman profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Spiderman is a $1K/yr Amazon Singapore market (27K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 40/100.

Spiderman: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +41.6% over the last 90 days and 0.2% of searches end in a purchase.

$1K

revenue / yr

Units sold / yr500
Search volume / yr+41.6%27K
Conversion rate0.2%
Avg price$24.04

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 12
Top-5 product click share61%
Open market7%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement29%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews1,689

Top Spiderman products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

$0$41$82$123$164101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

7%

  • Marvel28%
  • LEGO24%
  • eKids15%
  • Oral-B13%
  • Monster Jam6%
  • KaeKid6%
  • Open — no brand owns it (2 brands, 7%)

Spiderman demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR0.2%Products17Brands8Top 5 Brands93%OOS Rate10.3%Rating4.6★Reviews1,689Avg BSR#399
1K750Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

Top Spiderman search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spiderman20K/yr
  • spiderman toy3K/yr
  • spider man2K/yr
  • spiderman toys1K/yr

Spiderman return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
67%
2Size-Overall
33%

Common Spiderman questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spiderman 40/100 on Amazon Singapore — Skip it. The niche generates $1K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +41.6% over the last 90 days.
Spiderman sells for $24.04 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $9.82–$43.21. The average incumbent carries 1,689 reviews — the moat a new listing must climb.

Best Flapen score

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