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Spiderman

Fail

Shoppers spend an estimated $1K a year here, so Spiderman is a Fail.

Flapen Score
40
40 / 100
Top 25% of 118 Toys niches · +5 vs the category median of 35
Market size
$1K/yr27K searches / yr
90-day growth
+41.6%search demand this quarter
Competition
61%top-5 click share · 8 brands · 12 sellers

Flapen Score

Spiderman against its category

The dotted line is the Toys average. Past it, Spiderman is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman market on Amazon at a glance

Shoppers on Amazon Singapore searched for Spiderman 27K times last year and spent an estimated $1K. The top 5 brands take 93% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+41.6%
Conversion, latest week
0.2%
Market size, estimated
$1Ka year
Top search term
spiderman20K searches a year

02 · Price

A sale here is worth $24.04.

Listings sell for $24.04 on average, from $9.82 to $43.21. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $24.04 that is $0 to $2K a year per listing.

Average price
$24.04inside the $15 to $100 sweet spot
Price range
$9.82–$43.21
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #399 within Toys. It carries 1,689 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
94%
Out of stock, average day
10.3%
Average rank
#399in Toys
Average rating
4.63 starsAmazon Singapore average 4.47 stars
Average reviews
1,689per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Spiderman products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

7%

  • Brand 128%
  • Brand 224%
  • Brand 315%
  • Brand 413%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (2 brands, 7%)

Demand

Spiderman search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 2.3× · 11 of 12 months tracked

Search terms

Top Spiderman search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman20K/yr
  • spiderman toy3K/yr
  • spider man2K/yr
  • spiderman toys1K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman

We read the reviews and the return reasons for every product selling here.

1.3%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Spiderman questions

Answered from the same tracked data.