How competitive is the Rubiks Cube niche on Amazon Singapore?

3 brands and 5 sellers compete in Rubiks Cube on Amazon Singapore. The top 5 Rubiks Cube products take 74% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Rubiks Cube niche?

Rubiks Cube sells for $24.74 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $7.91–$93.67. The average incumbent carries 3,169 reviews — the moat a new listing must climb.

Rubiks Cube

brand-locked demand (top 5 brands take 100% of clicks) — Rubiks Cube doesn't clear our bar today.

Flapen Score

Skip it

Top 40% of 118 Toys niches · +2 vs the category median of 35

This niche Category average · 118 niches

Is Rubiks Cube profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Rubiks Cube is a $5K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Rubiks Cube: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +26.4% over the last 90 days and 1.9% of searches end in a purchase.

$5K

revenue / yr

Units sold / yr250

Search volume / yr+26.4%10K

Conversion rate1.9%

Avg price$24.74

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 5

Top-5 product click share74%

Open market0%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top Rubiks Cube products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rubiks Cube 3x3 Magnetic Speed Cube for Super Fast Solves Problem-Solving Challenging Brain Teaser Fidget Toy for Adults & Kids Ages 8+

Price: $29.53
Rating: 4.8/5
Reviews: 615
Age: 2y ago

Rubiks Cube 3x3 Magnetic Speed Cube Super Fast Problem-Solving Challenging Retro Fidget Toy Travel Brain Teaser for Adults & Kids Ages 8 and up

Price: $7.91
Rating: 4.7/5
Reviews: 2,644
Age: 5y ago

Rubiks Cube 3x3 Ver. 3.0 6 Colors 4975430516680

Price: $19.66
Rating: 4.4/5
Reviews: 2,212
Age: 4y ago

Spin Master 6063968 Rubiks Cube Multicolour

Price: $16.84
Rating: 4.7/5
Reviews: 14,133
Age: 3y ago

Rubiks Phantom Cube 3 x 3 Rubiks Cube - The Classic 3x3 Cube with Thermal Twist the Colour Fields Light Up Only with Warm Touch for Logic Acrobats from 8 Years - Original Rubiks Cube

Price: $25.48
Rating: 4.6/5
Reviews: 2,832
Age: 3y ago

Newest

by launch date

Rubiks 3x3 Speed Cube - 152x89x83mm

Price: $23.25
Rating: 4.8/5
Reviews: 1,196
Age: 1y ago

Rubiks Cube 3x3 Magnetic Speed Cube for Super Fast Solves Problem-Solving Challenging Brain Teaser Fidget Toy for Adults & Kids Ages 8+

Price: $29.53
Rating: 4.8/5
Reviews: 615
Age: 2y ago

GoCube Edge App-enabled Bluetooth Cube

Price: $93.67
Rating: 4.5/5
Reviews: 4,903
Age: 2y ago

Rubiks Tiled Trio Bundle 2x2 Mini 3x3 Cube 4x4 Master 3D Puzzle Game Stress Relief Fidget Toy Travel Gift Set for Adults & Kids Ages 8 and up

Price: $21.48
Rating: 4.6/5
Reviews: 317
Age: 3y ago

Spin Master 6063968 Rubiks Cube Multicolour

Price: $16.84
Rating: 4.7/5
Reviews: 14,133
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Rubik's79%
Megahouse16%
GoCube5%

Rubiks Cube demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume10KCVR1.9%Products11Brands3Top 5 Brands100%OOS Rate12.2%Rating4.6★Reviews3,169Avg BSR#14

Top Rubiks Cube search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rubiks cube6K/yr +34.1%2.2% conv.
rubix cube2K/yr +27.6%1.4% conv.
rubiks745/yr -13.6%0.0% conv.
rubik870/yr -12.1%0.9% conv.

What reviews say buyers love and hate about Rubiks Cube

What buyers mention most, as a share of all reviews.

What buyers complain about

100% of reviews

Magnetic Strength/Adsorption25%

“The cube is not magnetic and doesn't seem to be new, came with scratches already, disappointed”

Charging25%

“the charging lacks feedback it is ongoing”

Battery Life25%

“left it for 30 mins and checked and the battery is still only 38%”

Product Condition25%

“The cube is not magnetic and doesn't seem to be new, came with scratches already, disappointed”

Rubiks Cube return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

50%

2Charging

50%

Common Rubiks Cube questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rubiks Cube 37/100 on Amazon Singapore — Skip it. The niche generates $5K/yr across 11 tracked products. Search demand moved +26.4% over the last 90 days.

Rubiks Cube buyers on Amazon Singapore complain most about Magnetic Strength/Adsorption, Charging, Battery Life, the themes mined from the niche's reviews. Its return rate is 0.4%.