Peppa Pig
FailThe top 5 brands take 100% of clicks, so Peppa Pig is a Fail.
- Flapen Score
- 34 / 100Ranks 63 of 118 Toys niches · −1 vs the category median of 3534
- Market size
- $2K/yr23K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 61%top-5 click share · 6 brands · 10 sellers
Flapen Score
Peppa Pig against its category
The dotted line is the Toys average. Past it, Peppa Pig is stronger. Inside it, weaker.
Market
The Peppa Pig market on Amazon at a glance
Shoppers on Amazon Singapore searched for Peppa Pig 23K times last year and spent an estimated $2K. The top 5 brands take 100% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $2Ka year
- Top search term
- peppa pig16K searches a year
02 · Price
A sale here is worth $23.69.
Listings sell for $23.69 on average, from $3.76 to $64.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $23.69 that is $0 to $2K a year per listing.
- Average price
- $23.69inside the $15 to $100 sweet spot
- Price range
- $3.76–$64.50
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.6%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #296 within Toys. It carries 1,835 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 11.9%
- Average rank
- #296in Toys
- Average rating
- 4.63 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,835per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Peppa Pig products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Peppa Pig Peppas Big Family House Playset with 3 Figures 11 Accessories 2025 Version with Baby Evie Preschool Toys for Girls and Boys 3 and Up Christmas Gift
- Price
- $64.50
- Rating
- 4.8/5
- Reviews
- 3,192
- Age
- 1y ago

VTech 80-526000 Peppa Pig Learning Watch Purple
- Price
- $24.44
- Rating
- 4.5/5
- Reviews
- 9,215
- Age
- 6y ago

Peppa Pig Peppas Party Friends Figure Get 1 of 12 Characters in Party Outfit Preschool Toys for Kids Age 3+ Birthday Gift for Boys & Girls
- Price
- $3.76
- Rating
- 2.5/5
- Reviews
- 370
- Age
- 2y ago

Peppa Pig Peppas Pop-Open Playgroup Playset with Figure Preschool Toys for 3 Year Old Girls and Boys and Up
- Price
- $24.28
- Rating
- 4.8/5
- Reviews
- 3,192
- Age
- 1y ago

Peppa Pig Peppas Big Family Car with 2 Figures (Fits 5) Toy Car Playset for Girls and Boys 3+ Preschool Toys Christmas Gift
- Price
- $28.98
- Rating
- 4.8/5
- Reviews
- 981
- Age
- 1y ago
Trending
estimated 90-day click momentum
Peppa Pig Toddler Boys 7-Pack Peppa Brief - multi - 4T
- Price
- $22.23
- Rating
- 4.7/5
- Reviews
- 839
- Age
- 8y ago

Crocs 5-Pack Peppa Pig Shoe Charms | Jibbitz One Size Peppa Pig One Size (JIB36)
- Price
- $9.77
- Rating
- 4.7/5
- Reviews
- 2,045
- Age
- 4y ago

Peppa Pig Siblings on the Beach Playset with 3 Figures and 5 Accessories Includes Baby Evie Preschool Toy for Girls and Boys from 3 Years
- Price
- $18.21
- Rating
- 4.9/5
- Reviews
- 62
- Age
- 6mo ago

VTech 80-526000 Peppa Pig Learning Watch Purple
- Price
- $24.44
- Rating
- 4.5/5
- Reviews
- 9,215
- Age
- 6y ago

Peppa Pig Figure 8-Pack
- Price
- $22.79
- Rating
- 4.8/5
- Reviews
- 1,970
- Age
- 5y ago
Newest
by launch date
Peppa Pig Siblings on the Beach Playset with 3 Figures and 5 Accessories Includes Baby Evie Preschool Toy for Girls and Boys from 3 Years
- Price
- $18.21
- Rating
- 4.9/5
- Reviews
- 62
- Age
- 6mo ago

LEGO DUPLO Peppa Pig Family House Building Kit 10467 Peppa Pig Learning Toy for Imaginative Play Toddler Gift for Young Kids Aged 2+ Playset Comes with the Full Family (84 Pieces)
- Price
- $53.65
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 7mo ago

Peppa Pig Peppas Big Family Car with 2 Figures (Fits 5) Toy Car Playset for Girls and Boys 3+ Preschool Toys Christmas Gift
- Price
- $28.98
- Rating
- 4.8/5
- Reviews
- 981
- Age
- 1y ago

Peppa Pig Peppa and Evies Play Park Playset
- Price
- $20.97
- Rating
- 4.8/5
- Reviews
- 449
- Age
- 1y ago

Peppa Pig Peppas Big Family House Playset with 3 Figures 11 Accessories 2025 Version with Baby Evie Preschool Toys for Girls and Boys 3 and Up Christmas Gift
- Price
- $64.50
- Rating
- 4.8/5
- Reviews
- 3,192
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
0%
- Peppa Pig70%
- VTech16%
- Monopoly5%
- Crocs4%
- LEGO2%
- Band-Aid2%
- Open — no brand owns it (0%)
Demand
Peppa Pig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6× · 11 of 12 months tracked
Search terms
Top Peppa Pig search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- peppa pig16K/yr
- peppa pig toys3K/yr
- peppa2K/yr
- peppa pig toy1K/yr
- peppa pig house905/yr
Reviews and returns
What reviews say buyers love and hate about Peppa Pig
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peppa Pig questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









