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Peppa Pig

Fail

The top 5 brands take 100% of clicks, so Peppa Pig is a Fail.

Flapen Score
34
34 / 100
Ranks 63 of 118 Toys niches · −1 vs the category median of 35
Market size
$2K/yr23K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
61%top-5 click share · 6 brands · 10 sellers

Flapen Score

Peppa Pig against its category

The dotted line is the Toys average. Past it, Peppa Pig is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppa Pig market on Amazon at a glance

Shoppers on Amazon Singapore searched for Peppa Pig 23K times last year and spent an estimated $2K. The top 5 brands take 100% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
0.4%
Market size, estimated
$2Ka year
Top search term
peppa pig16K searches a year

02 · Price

A sale here is worth $23.69.

Listings sell for $23.69 on average, from $3.76 to $64.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $23.69 that is $0 to $2K a year per listing.

Average price
$23.69inside the $15 to $100 sweet spot
Price range
$3.76–$64.50
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #296 within Toys. It carries 1,835 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#296in Toys
Average rating
4.63 starsAmazon Singapore average 4.47 stars
Average reviews
1,835per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Peppa Pig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 216%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Peppa Pig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6× · 11 of 12 months tracked

Search terms

Top Peppa Pig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppa pig16K/yr
  • peppa pig toys3K/yr
  • peppa2K/yr
  • peppa pig toy1K/yr
  • peppa pig house905/yr

Reviews and returns

What reviews say buyers love and hate about Peppa Pig

We read the reviews and the return reasons for every product selling here.

0.6%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Peppa Pig questions

Answered from the same tracked data.