Nerf
FailThe top 5 brands take 100% of clicks, so Nerf is a Fail.
- Flapen Score
- 37 / 100Top 40% of 118 Toys niches · +2 vs the category median of 3537
- Market size
- $3K/yr42K searches / yr
- 90-day growth
- -0.2%search demand this quarter
- Competition
- 46%top-5 click share · 4 brands · 8 sellers
Flapen Score
Nerf against its category
The dotted line is the Toys average. Past it, Nerf is stronger. Inside it, weaker.
Market
The Nerf market on Amazon at a glance
Shoppers on Amazon Singapore searched for Nerf 42K times last year and spent an estimated $3K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -0.2%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $3Ka year
- Top search term
- nerf25K searches a year
02 · Price
A sale here is worth $29.47.
Listings sell for $29.47 on average, from $6.64 to $86.89. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $29.47 that is $0 to $3K a year per listing.
- Average price
- $29.47inside the $15 to $100 sweet spot
- Price range
- $6.64–$86.89
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #61 within Toys. It carries 3,786 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 91%
- Out of stock, average day
- 24.3%
- Average rank
- #61in Toys
- Average rating
- 4.55 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,786per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Nerf products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nerf Elite 2.0 Echo CS-10 Dart Blaster 24 Official Nerf Elite Darts 10 Dart Clips Removable Stock & Barrel Nerf Blaster Outdoor Toys for Boys & Girls 8 Years Old and Up Christmas Toys Christmas
- Price
- $29.75
- Rating
- 4.2/5
- Reviews
- 1,521
- Age
- 5y ago

NERF Kids Foam Mini Soccer Ball - Proshot Youth Soccer Ball - 7 Indoor + Outdoor Ball for Kids + Toddlers -Green/Blue
- Price
- $31.47
- Rating
- 4.6/5
- Reviews
- 545
- Age
- 2y ago

Nerf N Series Agility Blaster 12 Nerf N1 Darts Compatible Only with Nerf N Series Blasters 6 Dart Drum Kids Outdoor Games - Christmas Gift Toys For Kids
- Price
- $12.80
- Rating
- 4.6/5
- Reviews
- 1,476
- Age
- 2y ago

NERF Elite 2.0 Shockwave RD-15 Blaster 30 NERF Darts 15-Dart Rotating Drum Pump-Action Slam Fire Built-In Customizing Capabilities Blue orange One Size
- Price
- $33.97
- Rating
- 4.6/5
- Reviews
- 8,168
- Age
- 5y ago

Nerf N Strike Elite Strongarm Toy Blaster With Rotating Barrel Slam Fire And 6 Official Nerf Elite Darts For Kids Teens And Adults(Amazon Exclusive)
- Price
- $17.68
- Rating
- 4.6/5
- Reviews
- 28,009
- Age
- 12y ago
Trending
estimated 90-day click momentum
NERF Kids Foam Mini Soccer Ball - Proshot Youth Soccer Ball - 7 Indoor + Outdoor Ball for Kids + Toddlers -Green/Blue
- Price
- $31.47
- Rating
- 4.6/5
- Reviews
- 545
- Age
- 2y ago

Kids Tactical Vest Kit for Nerf Guns Series with Refill Darts Dart Pouch Reload Clips Tactical Mask Wrist Band and Protective Glasses Nerf Vest Toys for 4 5 6 7 8 9 10 11 12 Year Boys
- Price
- $22.24
- Rating
- 4.6/5
- Reviews
- 9,004
- Age
- 6y ago

Nerf Netflix One Piece Going Merry Blaster Clip On Holster 8 Nerf Elite Darts Inspired by the Netflix TV Series Toys & Gifts for Kids Ages 8+
- Price
- $11.36
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 6mo ago

Aevdor Tactical G renade Plastic Toy-Grenade for Nerf CS Battle Game
- Price
- $27.08
- Rating
- 4.0/5
- Reviews
- 1,376
- Age
- 8y ago

Nerf Elite 2.0 Echo CS-10 Dart Blaster 24 Official Nerf Elite Darts 10 Dart Clips Removable Stock & Barrel Nerf Blaster Outdoor Toys for Boys & Girls 8 Years Old and Up Christmas Toys Christmas
- Price
- $29.75
- Rating
- 4.2/5
- Reviews
- 1,521
- Age
- 5y ago
Newest
by launch date
Nerf Netflix One Piece Going Merry Blaster Clip On Holster 8 Nerf Elite Darts Inspired by the Netflix TV Series Toys & Gifts for Kids Ages 8+
- Price
- $11.36
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 6mo ago

NER LOADOUT Galactic Commander
- Price
- $86.89
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 1y ago

Nerf Loadout Cyberlight Ghost Blaster Electronic Glowing LED Lights 4 Attachment Accessories 24 Nerf N1 Darts Kids Toys & Gifts Ages 8+
- Price
- $32.07
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 1y ago

Nerf Loadout Galactic Commander Motorized Blaster 3 Firing Modes 3 Attachment Accessories 48 Nerf N1 Darts Kids Toys & Gifts Ages 8+
- Price
- $77.41
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

Nerf Loadout Arctic Zerostriker Blaster 4 Interchangeable Attachment Accessories Outdoor Kids Toys Toy Blaster for Kids Ages 8+ Birthday Gift for Kids
- Price
- $32.32
- Rating
- 4.6/5
- Reviews
- 457
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 96%
Open market
0%
- NERF75%
- Hasbro20%
- Aevdor2%
- KKONES2%
Demand
Nerf search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Nerf
We read the reviews and the return reasons for every product selling here.
“It shoots really well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nerf questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









