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Nerf

Fail

The top 5 brands take 100% of clicks, so Nerf is a Fail.

Flapen Score
37
37 / 100
Top 40% of 118 Toys niches · +2 vs the category median of 35
Market size
$3K/yr42K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
46%top-5 click share · 4 brands · 8 sellers

Flapen Score

Nerf against its category

The dotted line is the Toys average. Past it, Nerf is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nerf market on Amazon at a glance

Shoppers on Amazon Singapore searched for Nerf 42K times last year and spent an estimated $3K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
0.2%
Market size, estimated
$3Ka year
Top search term
nerf25K searches a year

02 · Price

A sale here is worth $29.47.

Listings sell for $29.47 on average, from $6.64 to $86.89. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $29.47 that is $0 to $3K a year per listing.

Average price
$29.47inside the $15 to $100 sweet spot
Price range
$6.64–$86.89
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #61 within Toys. It carries 3,786 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
91%
Out of stock, average day
24.3%
Average rank
#61in Toys
Average rating
4.55 starsAmazon Singapore average 4.47 stars
Average reviews
3,786per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Nerf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 96%

Open market

0%

  • Brand 175%
  • Brand 220%
  • Brand 32%
  • Brand 42%

Demand

Nerf search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Nerf

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Shooting”
1.1%of orders come back
“It shoots really well”
A buyer, on “Shooting”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Nerf questions

Answered from the same tracked data.