nerf
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.47avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$6.64–$86.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,786avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 42K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, nerf is a $3K/yr Amazon Singapore market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
nerf market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $15K–$22K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 30%
- Out of stock
- 24.3%
- Avg brand age
- 60 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 96%
Open market
0%
- NERF75%
- Hasbro20%
- Aevdor2%
- KKONES2%
Demand
Weekly Amazon search volume, last 16 weeks — -0.2% search growth over the last 90 days.Top nerf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nerf Elite 2.0 Echo CS-10 Dart Blaster 24 Official Nerf Elite Darts 10 Dart Clips Removable Stock & Barrel Nerf Blaster Outdoor Toys for Boys & Girls 8 Years Old and Up Christmas Toys Christmas
Hasbro$29.754.2★1,521 rev
NERF Kids Foam Mini Soccer Ball - Proshot Youth Soccer Ball - 7 Indoor + Outdoor Ball for Kids + Toddlers -Green/Blue
NERF$31.474.6★545 rev
Nerf N Series Agility Blaster 12 Nerf N1 Darts Compatible Only with Nerf N Series Blasters 6 Dart Drum Kids Outdoor Games - Christmas Gift Toys For Kids
NERF$12.804.6★1,476 rev
NERF Elite 2.0 Shockwave RD-15 Blaster 30 NERF Darts 15-Dart Rotating Drum Pump-Action Slam Fire Built-In Customizing Capabilities Blue orange One Size
NERF$33.974.6★8,168 rev
Nerf N Strike Elite Strongarm Toy Blaster With Rotating Barrel Slam Fire And 6 Official Nerf Elite Darts For Kids Teens And Adults(Amazon Exclusive)
NERF$17.684.6★28,009 rev
Newest
by launch date
Nerf Netflix One Piece Going Merry Blaster Clip On Holster 8 Nerf Elite Darts Inspired by the Netflix TV Series Toys & Gifts for Kids Ages 8+
Hasbro$11.3612 rev
NER LOADOUT Galactic Commander
NERF$86.89313 rev
Nerf Loadout Cyberlight Ghost Blaster Electronic Glowing LED Lights 4 Attachment Accessories 24 Nerf N1 Darts Kids Toys & Gifts Ages 8+
NERF$32.0718 rev
Nerf Loadout Galactic Commander Motorized Blaster 3 Firing Modes 3 Attachment Accessories 48 Nerf N1 Darts Kids Toys & Gifts Ages 8+
NERF$77.416 rev
Nerf Loadout Arctic Zerostriker Blaster 4 Interchangeable Attachment Accessories Outdoor Kids Toys Toy Blaster for Kids Ages 8+ Birthday Gift for Kids
NERF$32.32457 rev
Trending
90-day click momentumNERF Kids Foam Mini Soccer Ball - Proshot Youth Soccer Ball - 7 Indoor + Outdoor Ball for Kids + Toddlers -Green/Blue
NERF$31.474.6★
Kids Tactical Vest Kit for Nerf Guns Series with Refill Darts Dart Pouch Reload Clips Tactical Mask Wrist Band and Protective Glasses Nerf Vest Toys for 4 5 6 7 8 9 10 11 12 Year Boys
KKONES$22.244.6★
Nerf Netflix One Piece Going Merry Blaster Clip On Holster 8 Nerf Elite Darts Inspired by the Netflix TV Series Toys & Gifts for Kids Ages 8+
Hasbro$11.364.9★
Aevdor Tactical G renade Plastic Toy-Grenade for Nerf CS Battle Game
Aevdor$27.084.0★
Nerf Elite 2.0 Echo CS-10 Dart Blaster 24 Official Nerf Elite Darts 10 Dart Clips Removable Stock & Barrel Nerf Blaster Outdoor Toys for Boys & Girls 8 Years Old and Up Christmas Toys Christmas
Hasbro$29.754.2★
What buyers say about nerf
What buyers praise and complain about, mined from review topics.What buyers love
“It shoots really well”
“Awesome product”
Top return reasons
Common questions
- Is nerf profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the nerf niche?
- 4 brands and 8 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the nerf niche?
- Listings span $6.64–$86.89; the average listing price is $29.47 (sweet spot $15–$100). The average incumbent carries 3,786 reviews — the moat a new listing must climb.