Mermaid
FailShoppers spend an estimated $0 a year here, so Mermaid is a Fail.
- Flapen Score
- 30 / 100Ranks 76 of 118 Toys niches · −5 vs the category median of 3530
- Market size
- $0/yr7K searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 5 sellers
Flapen Score
Mermaid against its category
The dotted line is the Toys average. Past it, Mermaid is stronger. Inside it, weaker.
Market
The Mermaid market on Amazon at a glance
Shoppers on Amazon Singapore searched for Mermaid 7K times last year and spent an estimated $0. All 3 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- mermaid4K searches a year
02 · Price
A sale here is worth $23.46.
Listings sell for $23.46 on average, from $17.37 to $28.83. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $23.46 that is $0 to $2K a year per listing.
- Average price
- $23.46inside the $15 to $100 sweet spot
- Price range
- $17.37–$28.83
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #87 within Toys. It carries 4,150 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 7.5%
- Average rank
- #87in Toys
- Average rating
- 4.70 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,150per listing
- Listings tracked
- 3
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Mermaid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+
- Price
- $17.37
- Rating
- 4.6/5
- Reviews
- 10,411
- Age
- 6y ago

LEGO ǀ Disney Princess Ariels Magical Mini Palace 43285 The Little Mermaid Toy Building Set - Brick-Built Castle Toy - 3 Characters for Kids Girls and Boys Aged 5+ - Disney Toy-Giving Idea
- Price
- $24.19
- Rating
- 4.8/5
- Reviews
- 189
- Age
- 7mo ago

Disney JBF86 Princess Ariel Mermaid Surprise Feature Doll with Accessory
- Price
- $28.83
- Rating
- 4.7/5
- Reviews
- 1,849
- Age
- 1y ago
Trending
estimated 90-day click momentum
Disney JBF86 Princess Ariel Mermaid Surprise Feature Doll with Accessory
- Price
- $28.83
- Rating
- 4.7/5
- Reviews
- 1,849
- Age
- 1y ago

LEGO ǀ Disney Princess Ariels Magical Mini Palace 43285 The Little Mermaid Toy Building Set - Brick-Built Castle Toy - 3 Characters for Kids Girls and Boys Aged 5+ - Disney Toy-Giving Idea
- Price
- $24.19
- Rating
- 4.8/5
- Reviews
- 189
- Age
- 7mo ago

Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+
- Price
- $17.37
- Rating
- 4.6/5
- Reviews
- 10,411
- Age
- 6y ago
Newest
by launch date
LEGO ǀ Disney Princess Ariels Magical Mini Palace 43285 The Little Mermaid Toy Building Set - Brick-Built Castle Toy - 3 Characters for Kids Girls and Boys Aged 5+ - Disney Toy-Giving Idea
- Price
- $24.19
- Rating
- 4.8/5
- Reviews
- 189
- Age
- 7mo ago

Disney JBF86 Princess Ariel Mermaid Surprise Feature Doll with Accessory
- Price
- $28.83
- Rating
- 4.7/5
- Reviews
- 1,849
- Age
- 1y ago

Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+
- Price
- $17.37
- Rating
- 4.6/5
- Reviews
- 10,411
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Creativity for Kids48%
- LEGO32%
- Mattel20%
Demand
Mermaid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 4.6× · 10 of 12 months tracked
Search terms
Top Mermaid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mermaid4K/yr
- little mermaid1K/yr
- mermaid toy1K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mermaid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









