Is mermaid profitable to sell on Amazon Singapore?

The niche generates $0/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Skip it (30/100).

How competitive is the mermaid niche?

3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the mermaid niche?

Listings span $17.37–$28.83; the average listing price is $23.46 (sweet spot $15–$100). The average incumbent carries 4,150 reviews — the moat a new listing must climb.

mermaid

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.46

avg listing price — sweet spot $15–$100

Price range

Incredible$17.37–$28.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Review moat

Bad4,149.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$0

$0/yr · 7K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, mermaid is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mermaid market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$6K; units × avg price
Conversion rate: 0.0%
Avg BSR: #87
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 7.5%
Avg brand age: 52 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Creativity for Kids48%
LEGO32%
Mattel20%

Demand

Weekly Amazon search volume, last 40 weeks — +16.9% search growth over the last 90 days.

Open Trend

Top mermaid search terms

mermaid4K/yr -4.7%0.3% conv.
little mermaid1K/yr +259.4%0.0% conv.
mermaid toy1K/yr -13.7%0.0% conv.

All search terms

Top mermaid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+

Creativity for Kids$17.374.6★10,411 rev

LEGO ǀ Disney Princess Ariels Magical Mini Palace 43285 The Little Mermaid Toy Building Set - Brick-Built Castle Toy - 3 Characters for Kids Girls and Boys Aged 5+ - Disney Toy-Giving Idea

LEGO$24.194.8★189 rev

Disney JBF86 Princess Ariel Mermaid Surprise Feature Doll with Accessory

Mattel$28.834.7★1,849 rev

Newest

by launch date

LEGO ǀ Disney Princess Ariels Magical Mini Palace 43285 The Little Mermaid Toy Building Set - Brick-Built Castle Toy - 3 Characters for Kids Girls and Boys Aged 5+ - Disney Toy-Giving Idea

LEGO$24.19189 rev

7mo ago

Disney JBF86 Princess Ariel Mermaid Surprise Feature Doll with Accessory

Mattel$28.831,849 rev

1y ago

Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+

Creativity for Kids$17.3710,411 rev

6y ago

Common questions

Is mermaid profitable to sell on Amazon Singapore?: The niche generates $0/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Skip it (30/100).
How competitive is the mermaid niche?: 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the mermaid niche?: Listings span $17.37–$28.83; the average listing price is $23.46 (sweet spot $15–$100). The average incumbent carries 4,150 reviews — the moat a new listing must climb.