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Mermaid

a small market ($0/yr) — Mermaid doesn't clear our bar today.

Flapen Score

30
Skip it

Ranks 76 of 118 Toys niches · −5 vs the category median of 35

Market size 0Growth 46Conversion 0Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 25Quality gap 19
This niche Category average · 118 niches

Is Mermaid profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Mermaid is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Mermaid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +16.9% over the last 90 days and 0.0% of searches end in a purchase.

$0

revenue / yr

Units sold / yr250
Search volume / yr+16.9%7K
Conversion rate0.0%
Avg price$23.46

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 5
Top-5 product click share100%
Open market0%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 3 products

Sponsored placement33%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews4,150

Top Mermaid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$0$0$0$01001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Creativity for Kids48%
  • LEGO32%
  • Mattel20%

Mermaid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7KCVR0.0%Products3Brands3Top 5 Brands100%OOS Rate7.5%Rating4.7★Reviews4,150Avg BSR#87
350250Spike '25Black Friday '25Spike '26Prime Day '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

Top Mermaid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mermaid4K/yr
  • little mermaid1K/yr
  • mermaid toy1K/yr

Common Mermaid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mermaid 30/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +16.9% over the last 90 days.
Mermaid sells for $23.46 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $17.37–$28.83. The average incumbent carries 4,150 reviews — the moat a new listing must climb.

Best Flapen score

The highest-scoring niches we track right now, across every category.