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Jenga

Fail

The top 5 brands take 100% of clicks, so Jenga is a Fail.

Flapen Score
38
38 / 100
Top 34% of 118 Toys niches · +3 vs the category median of 35
Market size
$3K/yr3K searches / yr
90-day growth
+40.5%search demand this quarter
Competition
95%top-5 click share · 4 brands · 10 sellers

Flapen Score

Jenga against its category

The dotted line is the Toys average. Past it, Jenga is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jenga market on Amazon at a glance

Shoppers on Amazon Singapore searched for Jenga 3K times last year and spent an estimated $3K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
+40.5%
Conversion, latest week
4.0%
Market size, estimated
$3Ka year
Top search term
jenga3K searches a year

02 · Price

A sale here is worth $21.48.

Listings sell for $21.48 on average, from $17.43 to $25.64. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $21.48 that is $0 to $2K a year per listing.

Average price
$21.48inside the $15 to $100 sweet spot
Price range
$17.43–$25.64
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Toys. It carries 22,233 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#8in Toys
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
22,233per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Jenga products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 230%
  • Brand 39%
  • Brand 45%

Demand

Jenga search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Jenga

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Suitable For Indoor”
<0.1%of orders come back, a rate Amazon rounds to zero
“This is for indoors fun”
A buyer, on “Suitable For Indoor”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Jenga questions

Answered from the same tracked data.