Is jenga profitable to sell on Amazon Singapore?

The niche generates $3K/yr across 6 tracked products. 90-day search growth is +40.5%. Flapen's verdict: Skip it (38/100).

How competitive is the jenga niche?

4 brands and 10 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the jenga niche?

Listings span $17.43–$25.64; the average listing price is $21.48 (sweet spot $15–$100). The average incumbent carries 22,233 reviews — the moat a new listing must climb.

jenga

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$17.43–$25.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$21.48

avg listing price — sweet spot $15–$100

Growth

Good+40.5%

90-day search growth — must beat 0% to launch

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad22,233.33

avg incumbent reviews — the moat a new listing must climb

Competition

Bad95%

top-5 click share — a locked-up shelf

Market size

Bad$3K

$3K/yr · 3K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, jenga is a $3K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

jenga market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 4.0%
Avg BSR: #8
Page quality: 0%
Prime: 83%
Sponsored: 17%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Hasbro Gaming56%
Hasbro30%
KAWADA9%
Coogam5%

Demand

Weekly Amazon search volume, last 46 weeks — +40.5% search growth over the last 90 days.

Open Trend

Top jenga products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hasbro Gaming - Official Hasbro Jenga Game (2025) | More Ways to Play with Free Web App | Wood Block Stacking Tower Party Games | Ages 6+ | Gift for boys & girls

Hasbro Gaming$17.434.8★2,921 rev

Hasbro Gaming Jenga Game Tube Pack Original Hardwood Blocks Stacking Tower Game Fun Family Game Toy for Kids Ages 6+ Birthday gift for boys & girls

Hasbro$23.724.8★23,202 rev

Hasbro Gaming Jenga: Super Mario Edition Game Block Stacking Tower Game for Super Mario Fans Aged 8 and Up

Hasbro Gaming$21.424.6★3,413 rev

Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034

KAWADA$25.644.2★250 rev

Hasbro Gaming Classic Jenga; Genuine Hardwood Blocks; Stacking Tower Game for Children Aged 6 and Up 1 or More Players

Hasbro Gaming$19.324.8★101,837 rev

Newest

by launch date

Hasbro Gaming - Official Hasbro Jenga Game (2025) | More Ways to Play with Free Web App | Wood Block Stacking Tower Party Games | Ages 6+ | Gift for boys & girls

Hasbro Gaming$17.432,921 rev

1y ago

Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034

KAWADA$25.64250 rev

3y ago

Hasbro Gaming Jenga: Super Mario Edition Game Block Stacking Tower Game for Super Mario Fans Aged 8 and Up

Hasbro Gaming$21.423,413 rev

5y ago

Coogam Wooden Blocks Stacking Game With Storage Bag Colorful Toppling Tower Building Blocks Balancing Puzzles Toys Learning Educational Sorting Family Games Montessori Toys Gifts For Kids Toddlers

Coogam$21.341,777 rev

6y ago

Hasbro Gaming Classic Jenga; Genuine Hardwood Blocks; Stacking Tower Game for Children Aged 6 and Up 1 or More Players

Hasbro Gaming$19.32101,837 rev

13y ago

What buyers say about jenga

What buyers praise and complain about, mined from review topics.

What buyers love

Suitable For Indoor50%

“This is for indoors fun”

Fun/Entertainment Experience50%

“For family fun”

Common questions

Is jenga profitable to sell on Amazon Singapore?: The niche generates $3K/yr across 6 tracked products. 90-day search growth is +40.5%. Flapen's verdict: Skip it (38/100).
How competitive is the jenga niche?: 4 brands and 10 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the jenga niche?: Listings span $17.43–$25.64; the average listing price is $21.48 (sweet spot $15–$100). The average incumbent carries 22,233 reviews — the moat a new listing must climb.