Jenga
FailThe top 5 brands take 100% of clicks, so Jenga is a Fail.
- Flapen Score
- 38 / 100Top 34% of 118 Toys niches · +3 vs the category median of 3538
- Market size
- $3K/yr3K searches / yr
- 90-day growth
- +40.5%search demand this quarter
- Competition
- 95%top-5 click share · 4 brands · 10 sellers
Flapen Score
Jenga against its category
The dotted line is the Toys average. Past it, Jenga is stronger. Inside it, weaker.
Market
The Jenga market on Amazon at a glance
Shoppers on Amazon Singapore searched for Jenga 3K times last year and spent an estimated $3K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- +40.5%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $3Ka year
- Top search term
- jenga3K searches a year
02 · Price
A sale here is worth $21.48.
Listings sell for $21.48 on average, from $17.43 to $25.64. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $21.48 that is $0 to $2K a year per listing.
- Average price
- $21.48inside the $15 to $100 sweet spot
- Price range
- $17.43–$25.64
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Toys. It carries 22,233 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Toys
- Average rating
- 4.60 starsAmazon Singapore average 4.47 stars
- Average reviews
- 22,233per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Jenga products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hasbro Gaming - Official Hasbro Jenga Game (2025) | More Ways to Play with Free Web App | Wood Block Stacking Tower Party Games | Ages 6+ | Gift for boys & girls
- Price
- $17.43
- Rating
- 4.8/5
- Reviews
- 2,921
- Age
- 1y ago

Hasbro Gaming Jenga Game Tube Pack Original Hardwood Blocks Stacking Tower Game Fun Family Game Toy for Kids Ages 6+ Birthday gift for boys & girls
- Price
- $23.72
- Rating
- 4.8/5
- Reviews
- 23,202
- Age
- 13y ago

Hasbro Gaming Jenga: Super Mario Edition Game Block Stacking Tower Game for Super Mario Fans Aged 8 and Up
- Price
- $21.42
- Rating
- 4.6/5
- Reviews
- 3,413
- Age
- 5y ago

Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034
- Price
- $25.64
- Rating
- 4.2/5
- Reviews
- 250
- Age
- 3y ago

Hasbro Gaming Classic Jenga; Genuine Hardwood Blocks; Stacking Tower Game for Children Aged 6 and Up 1 or More Players
- Price
- $19.32
- Rating
- 4.8/5
- Reviews
- 101,837
- Age
- 13y ago
Trending
estimated 90-day click momentum
Hasbro Gaming Jenga: Super Mario Edition Game Block Stacking Tower Game for Super Mario Fans Aged 8 and Up
- Price
- $21.42
- Rating
- 4.6/5
- Reviews
- 3,413
- Age
- 5y ago

Coogam Wooden Blocks Stacking Game With Storage Bag Colorful Toppling Tower Building Blocks Balancing Puzzles Toys Learning Educational Sorting Family Games Montessori Toys Gifts For Kids Toddlers
- Price
- $21.34
- Rating
- 4.4/5
- Reviews
- 1,777
- Age
- 6y ago

Hasbro Gaming Jenga Game Tube Pack Original Hardwood Blocks Stacking Tower Game Fun Family Game Toy for Kids Ages 6+ Birthday gift for boys & girls
- Price
- $23.72
- Rating
- 4.8/5
- Reviews
- 23,202
- Age
- 13y ago

Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034
- Price
- $25.64
- Rating
- 4.2/5
- Reviews
- 250
- Age
- 3y ago

Hasbro Gaming - Official Hasbro Jenga Game (2025) | More Ways to Play with Free Web App | Wood Block Stacking Tower Party Games | Ages 6+ | Gift for boys & girls
- Price
- $17.43
- Rating
- 4.8/5
- Reviews
- 2,921
- Age
- 1y ago
Newest
by launch date
Hasbro Gaming - Official Hasbro Jenga Game (2025) | More Ways to Play with Free Web App | Wood Block Stacking Tower Party Games | Ages 6+ | Gift for boys & girls
- Price
- $17.43
- Rating
- 4.8/5
- Reviews
- 2,921
- Age
- 1y ago

Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034
- Price
- $25.64
- Rating
- 4.2/5
- Reviews
- 250
- Age
- 3y ago

Hasbro Gaming Jenga: Super Mario Edition Game Block Stacking Tower Game for Super Mario Fans Aged 8 and Up
- Price
- $21.42
- Rating
- 4.6/5
- Reviews
- 3,413
- Age
- 5y ago

Coogam Wooden Blocks Stacking Game With Storage Bag Colorful Toppling Tower Building Blocks Balancing Puzzles Toys Learning Educational Sorting Family Games Montessori Toys Gifts For Kids Toddlers
- Price
- $21.34
- Rating
- 4.4/5
- Reviews
- 1,777
- Age
- 6y ago

Hasbro Gaming Classic Jenga; Genuine Hardwood Blocks; Stacking Tower Game for Children Aged 6 and Up 1 or More Players
- Price
- $19.32
- Rating
- 4.8/5
- Reviews
- 101,837
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- Hasbro Gaming56%
- Hasbro30%
- KAWADA9%
- Coogam5%
Demand
Jenga search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Jenga
We read the reviews and the return reasons for every product selling here.
“This is for indoors fun”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jenga questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









