Jellycat
FailShoppers spend an estimated $0 a year here, so Jellycat is a Fail.
- Flapen Score
- 29 / 100Ranks 86 of 118 Toys niches · −6 vs the category median of 3529
- Market size
- $0/yr90K searches / yr
- 90-day growth
- -30.4%search demand this quarter
- Competition
- 41%top-5 click share · 1 brands · 12 sellers
Flapen Score
Jellycat against its category
The dotted line is the Toys average. Past it, Jellycat is stronger. Inside it, weaker.
Market
The Jellycat market on Amazon at a glance
Shoppers on Amazon Singapore searched for Jellycat 90K times last year and spent an estimated $0. One brand takes every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -30.4%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- jellycat62K searches a year
02 · Price
A sale here is worth $69.36.
Listings sell for $69.36 on average, from $34.58 to $137.90. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $69.36 that is $0 to $7K a year per listing.
- Average price
- $69.36inside the $15 to $100 sweet spot
- Price range
- $34.58–$137.90
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 3.8%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
32% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 37.6% of listings are out of stock. The average listing ranks #490 within Toys. It carries 881 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 71%
- Out of stock, average day
- 37.6%
- Average rank
- #490in Toys
- Average rating
- 4.65 starsAmazon Singapore average 4.47 stars
- Average reviews
- 881per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Jellycat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jellycat Bashful Pink Bunny Medium - L: 9cm x W: 12cm x H: 31cm
- Price
- $62.60
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 2y ago

Jellycat Otto Sausage Dog (Brown 25 x 15 x 8.9 cm)
- Price
- $68.87
- Rating
- 4.7/5
- Reviews
- 383
- Age
- 10mo ago

Jellycat Blushkin Blossom Luxe Bunny
- Price
- $83.04
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5mo ago

Jellycat (Medium) - Fuddlewuddle Lion Medium
- Price
- $73.46
- Rating
- 4.8/5
- Reviews
- 2,628
- Age
- 13y ago

Jellycat Munro Scottie Dog Stuffed Animal
- Price
- $60.39
- Rating
- 4.8/5
- Reviews
- 199
- Age
- 2y ago
Trending
estimated 90-day click momentum
Jellycat Dorit Duckling
- Price
- $61.43
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Jellycat Amuseables Philippe Palmier
- Price
- $34.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Jellycat Fawn Flufflet Bunny
- Price
- $51.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Jellycat Blushkin Blossom Luxe Bunny
- Price
- $83.04
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5mo ago

Jellycat Thistlepop Blossom Bunny Bag Charm - China Exclusive
- Price
- $61.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Newest
by launch date
Jellycat Dorit Duckling
- Price
- $61.43
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Jellycat Amuseables Philippe Palmier
- Price
- $34.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Jellycat Fawn Flufflet Bunny
- Price
- $51.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Jellycat Blushkin Blossom Luxe Bunny
- Price
- $83.04
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5mo ago

Jellycat Thistlepop Blossom Luxe Bunny
- Price
- $83.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 77%
Open market
0%
- Jellycat100%
- Open — no brand owns it (0%)
Demand
Jellycat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2× · 11 of 12 months tracked
Search terms
Top Jellycat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jellycat62K/yr
- jelly cat6K/yr
- jellycat singapore12K/yr
- jellycat bunny5K/yr
- jellycats3K/yr
- jellycat amuseables1K/yr
- soft toy jellycat6/yr
Reviews and returns
What reviews say buyers love and hate about Jellycat
We read the reviews and the return reasons for every product selling here.
“The birthday girl was overjoyed to receive this gift”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jellycat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









