jellycat
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Great$69.36avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good880.76avg incumbent reviews — the moat a new listing must climb
Price range
Good$34.58–$137.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 90K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, jellycat is a $0/yr Amazon Singapore market (90K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
jellycat market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $17K–$35K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #490
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 32%
- Out of stock
- 37.6%
- Avg brand age
- 90 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 77%
Open market
0%
- Jellycat100%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 47 weeks — -30.4% search growth over the last 90 days.Top jellycat search terms
- jellycat62K/yr
- jelly cat6K/yr
- jellycat singapore12K/yr
- jellycat bunny5K/yr
- jellycats3K/yr
- jellycat amuseables1K/yr
- soft toy jellycat6/yr
Top jellycat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jellycat Bashful Pink Bunny Medium - L: 9cm x W: 12cm x H: 31cm
Jellycat$62.604.5★86 rev
Jellycat Otto Sausage Dog (Brown 25 x 15 x 8.9 cm)
Jellycat$68.874.7★383 rev
Jellycat Blushkin Blossom Luxe Bunny
Jellycat$83.045.0★6 rev
Jellycat (Medium) - Fuddlewuddle Lion Medium
Jellycat$73.464.8★2,628 rev
Jellycat Munro Scottie Dog Stuffed Animal
Jellycat$60.394.8★199 rev
Newest
by launch date
Trending
90-day click momentum
Jellycat Dorit Duckling
Jellycat$61.435.0★
Jellycat Amuseables Philippe Palmier
Jellycat$34.580.0★
Jellycat Fawn Flufflet Bunny
Jellycat$51.920.0★
Jellycat Blushkin Blossom Luxe Bunny
Jellycat$83.045.0★
Jellycat Thistlepop Blossom Bunny Bag Charm - China Exclusive
Jellycat$61.995.0★
What buyers say about jellycat
What buyers praise and complain about, mined from review topics.What buyers love
“The birthday girl was overjoyed to receive this gift”
“I quickly brushed it with my dogs comb and the fur became smooth and fluffy again”
Top return reasons
Common questions
- Is jellycat profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 38 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (29/100).
- How competitive is the jellycat niche?
- 1 brands and 12 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the jellycat niche?
- Listings span $34.58–$137.90; the average listing price is $69.36 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.