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Jellycat

Fail

Shoppers spend an estimated $0 a year here, so Jellycat is a Fail.

Flapen Score
29
29 / 100
Ranks 86 of 118 Toys niches · −6 vs the category median of 35
Market size
$0/yr90K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
41%top-5 click share · 1 brands · 12 sellers

Flapen Score

Jellycat against its category

The dotted line is the Toys average. Past it, Jellycat is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jellycat market on Amazon at a glance

Shoppers on Amazon Singapore searched for Jellycat 90K times last year and spent an estimated $0. One brand takes every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
jellycat62K searches a year

02 · Price

A sale here is worth $69.36.

Listings sell for $69.36 on average, from $34.58 to $137.90. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $69.36 that is $0 to $7K a year per listing.

Average price
$69.36inside the $15 to $100 sweet spot
Price range
$34.58–$137.90
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.8%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 37.6% of listings are out of stock. The average listing ranks #490 within Toys. It carries 881 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
71%
Out of stock, average day
37.6%
Average rank
#490in Toys
Average rating
4.65 starsAmazon Singapore average 4.47 stars
Average reviews
881per listing
Listings tracked
38

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Jellycat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 77%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Jellycat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2× · 11 of 12 months tracked

Search terms

Top Jellycat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jellycat62K/yr
  • jelly cat6K/yr
  • jellycat singapore12K/yr
  • jellycat bunny5K/yr
  • jellycats3K/yr
  • jellycat amuseables1K/yr
  • soft toy jellycat6/yr

Reviews and returns

What reviews say buyers love and hate about Jellycat

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Gifting Purpose”
3.8%of orders come back
“The birthday girl was overjoyed to receive this gift”
A buyer, on “Gifting Purpose”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

Keep looking

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FAQ

Common Jellycat questions

Answered from the same tracked data.