How competitive is the Jellycat niche on Amazon Singapore?

1 brands and 12 sellers compete in Jellycat on Amazon Singapore. The top 5 Jellycat products take 41% of clicks and its top 5 brands hold 100% of demand.

Jellycat

a small market ($0/yr) — Jellycat doesn't clear our bar today.

Signals High Price Out of Stock

Flapen Score

Skip it

Ranks 86 of 118 Toys niches · −6 vs the category median of 35

This niche Category average · 118 niches

Is Jellycat profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Jellycat is a $0/yr Amazon Singapore market (90K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Jellycat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.4% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr500

Search volume / yr-30.4%90K

Conversion rate0.0%

Avg price$69.36

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 12

Top-5 product click share41%

Open market0%

Avg brand age90 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 38 products

Top Jellycat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jellycat Bashful Pink Bunny Medium - L: 9cm x W: 12cm x H: 31cm

Price: $62.60
Rating: 4.5/5
Reviews: 86
Age: 2y ago

Jellycat Otto Sausage Dog (Brown 25 x 15 x 8.9 cm)

Price: $68.87
Rating: 4.7/5
Reviews: 383
Age: 10mo ago

Jellycat Blushkin Blossom Luxe Bunny

Price: $83.04
Rating: 5.0/5
Reviews: 6
Age: 5mo ago

Jellycat (Medium) - Fuddlewuddle Lion Medium

Price: $73.46
Rating: 4.8/5
Reviews: 2,628
Age: 13y ago

Jellycat Munro Scottie Dog Stuffed Animal

Price: $60.39
Rating: 4.8/5
Reviews: 199
Age: 2y ago

Newest

by launch date

Jellycat Dorit Duckling

Price: $61.43
Rating: 5.0/5
Reviews: 4
Age: 3mo ago

Jellycat Amuseables Philippe Palmier

Price: $34.58
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Jellycat Fawn Flufflet Bunny

Price: $51.92
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Jellycat Blushkin Blossom Luxe Bunny

Price: $83.04
Rating: 5.0/5
Reviews: 6
Age: 5mo ago

Jellycat Thistlepop Blossom Luxe Bunny

Price: $83.94
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 77%

Open market

Jellycat100%
Open — no brand owns it (0%)

Jellycat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume90KCVR0.0%Products38Brands1Top 5 Brands100%OOS Rate37.6%Rating4.7★Reviews881Avg BSR#490

Top Jellycat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jellycat62K/yr -19.3%0.3% conv.
jelly cat6K/yr -20.3%0.1% conv.
jellycat singapore12K/yr -71.7%0.1% conv.
jellycat bunny5K/yr -36.2%0.3% conv.
jellycats3K/yr -22.4%0.0% conv.
jellycat amuseables1K/yr -38.7%0.0% conv.
soft toy jellycat6/yr +0.0%0.0% conv.

What reviews say buyers love and hate about Jellycat

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Gifting Purpose50%

“The birthday girl was overjoyed to receive this gift”

Fluffiness50%

“I quickly brushed it with my dogs comb and the fur became smooth and fluffy again”

Jellycat return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

50%

2Size-Overall

25%

3Shape/Style

25%

Common Jellycat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Jellycat 29/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 38 tracked products. 0 of 18 products launched in the last 360 days are still selling. Search demand moved -30.4% over the last 90 days.

Jellycat sells for $69.36 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $34.58–$137.90. The average incumbent carries 881 reviews — the moat a new listing must climb.