How competitive is the Hammond Collection niche on Amazon Singapore?

1 brands and 8 sellers compete in Hammond Collection on Amazon Singapore. The top 5 Hammond Collection products take 91% of clicks and its top 5 brands hold 100% of demand.

Hammond Collection

brand-locked demand (top 5 brands take 100% of clicks) — Hammond Collection doesn't clear our bar today.

Flapen Score

Skip it

Ranks 92 of 118 Toys niches · −7 vs the category median of 35

This niche Category average · 118 niches

Is Hammond Collection profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Hammond Collection is a $5K/yr Amazon Singapore market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.

Hammond Collection: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +20.3% over the last 90 days and 0.4% of searches end in a purchase.

$5K

revenue / yr

Units sold / yr250

Search volume / yr+20.3%28K

Conversion rate0.4%

Avg price$43.20

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 8

Top-5 product click share91%

Open market0%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Top Hammond Collection products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jurassic World JKG88 Hammond Collection Sinoceratops Action Figure

Price: $27.08
Rating: 4.5/5
Reviews: 110
Age: 5mo ago

Jurassic World JCH08 Hammond Collection Stegosaurus Play Figure

Price: $48.62
Rating: 4.8/5
Reviews: 431
Age: 1y ago

Jurassic World Dominion Hammond Collection Giganotosaurus Dinosaur Figure

Price: $81.49
Rating: 4.8/5
Reviews: 2,290
Age: 2y ago

Jurassic World JCH09 Hammond Collection Spinosaurus Play Figure

Price: $93.63
Rating: 4.7/5
Reviews: 417
Age: 1y ago

Jurassic World JCG13 Hammond Collection Allosaurus Action Figure

Price: $47.32
Rating: 4.7/5
Reviews: 1,114
Age: 1y ago

Newest

by launch date

Jurassic World JKG88 Hammond Collection Sinoceratops Action Figure

Price: $27.08
Rating: 4.5/5
Reviews: 110
Age: 5mo ago

Mattel Jurassic World Hammond Collection with Human and Dinosaur Action Figure Atrociraptor Tiger Premium Movie Design Glass Eyes & 14 Points of Articulation JDJ11

Price: $18.90
Rating: 4.7/5
Reviews: 366
Age: 1y ago

Mattel Jurassic World Hammond Collection with Human and Dinosaur Action Figure Atrociraptor Tiger Premium Movie Design Glass Eyes & 13 Points of Articulation JDJ09

Price: $20.87
Rating: 4.6/5
Reviews: 466
Age: 1y ago

Mattel Jurassic World Hammond Collection with Human and Dinosaur Action Figure Atrociraptor Tiger Premium Movie Design Glass Eyes & 14 Points of Articulation JDJ10

Price: $19.43
Rating: 4.8/5
Reviews: 365
Age: 1y ago

Jurassic World JCH08 Hammond Collection Stegosaurus Play Figure

Price: $48.62
Rating: 4.8/5
Reviews: 431
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Mattel100%
Open — no brand owns it (0%)

Hammond Collection demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR0.4%Products10Brands1Top 5 Brands100%OOS Rate14.1%Rating4.7★Reviews740Avg BSR#419

Top Hammond Collection search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hammond collection19K/yr +26.8%0.1% conv.
jurassic world hammond collection4K/yr +32.6%0.0% conv.
hammond1K/yr -6.9%0.5% conv.
hammond collection spinosaurus1K/yr -31.2%0.0% conv.
spinosaurus hammond collection600/yr +50.0%0.0% conv.
hammond collection jurassic619/yr -89.5%0.0% conv.
jurassic world hammond collection spinosaurus223/yr -87.1%0.0% conv.

Common Hammond Collection questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hammond Collection 28/100 on Amazon Singapore — Skip it. The niche generates $5K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +20.3% over the last 90 days.

Hammond Collection sells for $43.20 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $18.90–$93.63. The average incumbent carries 740 reviews — the moat a new listing must climb.