- Flapen Score
- 24 / 100Ranks 110 of 118 Toys niches · −11 vs the category median of 3524
- Market size
- $0/yr7K searches / yr
- 90-day growth
- +36.6%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 13 sellers
Flapen Score
Doll against its category
The dotted line is the Toys average. Past it, Doll is stronger. Inside it, weaker.
Market
The Doll market on Amazon at a glance
Shoppers on Amazon Singapore searched for Doll 7K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- +36.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- December2.4× the quietest month
- Top search term
- doll7K searches a year
02 · Price
A sale here is worth $29.99.
Listings sell for $29.99 on average, from $26.75 to $36.08. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $29.99 that is $0 to $3K a year per listing.
- Average price
- $29.99inside the $15 to $100 sweet spot
- Price range
- $26.75–$36.08
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 6.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #212 within Toys. It carries 4,369 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #212in Toys
- Average rating
- 4.73 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,369per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Doll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HABA Snug Up Roya - 10 Soft Doll with Fuzzy Red Pigtails Embroidered Face and Removable Pink Dress (Machine Washable) for Ages 18 Months +
- Price
- $26.75
- Rating
- 4.8/5
- Reviews
- 8,095
- Age
- 8y ago

Barbie Doll & Accessories Travel Set with Puppy and 10+ Pieces Suitcase Opens & Closes Malibu Doll with Blonde Hair
- Price
- $27.14
- Rating
- 4.7/5
- Reviews
- 2,741
- Age
- 3y ago

Enjoyin 12 Soft Baby Doll in Gift Box with Pink Cloths Pacifier 13x13 Soft Microfabric Blanket and Feeding Bottle
- Price
- $36.08
- Rating
- 4.7/5
- Reviews
- 2,270
- Age
- 2y ago
Trending
estimated 90-day click momentum
HABA Snug Up Roya - 10 Soft Doll with Fuzzy Red Pigtails Embroidered Face and Removable Pink Dress (Machine Washable) for Ages 18 Months +
- Price
- $26.75
- Rating
- 4.8/5
- Reviews
- 8,095
- Age
- 8y ago

Barbie Doll & Accessories Travel Set with Puppy and 10+ Pieces Suitcase Opens & Closes Malibu Doll with Blonde Hair
- Price
- $27.14
- Rating
- 4.7/5
- Reviews
- 2,741
- Age
- 3y ago

Enjoyin 12 Soft Baby Doll in Gift Box with Pink Cloths Pacifier 13x13 Soft Microfabric Blanket and Feeding Bottle
- Price
- $36.08
- Rating
- 4.7/5
- Reviews
- 2,270
- Age
- 2y ago
Newest
by launch date
Enjoyin 12 Soft Baby Doll in Gift Box with Pink Cloths Pacifier 13x13 Soft Microfabric Blanket and Feeding Bottle
- Price
- $36.08
- Rating
- 4.7/5
- Reviews
- 2,270
- Age
- 2y ago

Barbie Doll & Accessories Travel Set with Puppy and 10+ Pieces Suitcase Opens & Closes Malibu Doll with Blonde Hair
- Price
- $27.14
- Rating
- 4.7/5
- Reviews
- 2,741
- Age
- 3y ago

HABA Snug Up Roya - 10 Soft Doll with Fuzzy Red Pigtails Embroidered Face and Removable Pink Dress (Machine Washable) for Ages 18 Months +
- Price
- $26.75
- Rating
- 4.8/5
- Reviews
- 8,095
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- HABA38%
- Barbie38%
- Enjoyin25%
Demand
Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.4×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Doll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









