Craft
a small market ($0/yr) — Craft doesn't clear our bar today.
Flapen Score
Top 22% of 118 Toys niches · +6 vs the category median of 35
Is Craft profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Craft is a $0/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Craft: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +35.8% over the last 90 days and 0.0% of searches end in a purchase.
$0
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 11 products
Top Craft products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NATIONAL GEOGRAPHIC Mega Arts and Crafts Kit for Kids Mosaic Kit Marbling Paint Kit & Air Dry Clay Pottery Kit Art Projects for Kids Ages 8-12 Crafts for Girls and Boys (Amazon Exclusive)
- Price
- $47.58
- Rating
- 4.7/5
- Reviews
- 1,246
- Age
- 3y ago
Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+
- Price
- $17.37
- Rating
- 4.6/5
- Reviews
- 10,411
- Age
- 6y ago
52Pcs Water Marbling Paint Kit Arts and Crafts for Girls & Boys Art Supplies for Kids Ages 3-5 4-8 8-12 Marbling Paint for DIY Crafts Christmas and Birthday Gifts
- Price
- $12.85
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 1y ago
DIY Journal Kit for Girls Scrapbook & Diary Supplies Set Birthday Gifts for Teen Girls Craft Sets - Unleash Creativity Journaling Art Crafts Kit - Ideal Gifts for 8 9 10 11 12 13 14 Year Old Girl
- Price
- $33.18
- Rating
- 4.8/5
- Reviews
- 336
- Age
- 3y ago
MADE BY ME! Create Your Own Window Art by Horizon Group Usa Paint Your Own Suncatchers Includes 12 Suncatchers & More Assorted Colors
- Price
- $20.83
- Rating
- 4.7/5
- Reviews
- 27,455
- Age
- 12y ago
Trending
90-day click momentum52Pcs Water Marbling Paint Kit Arts and Crafts for Girls & Boys Art Supplies for Kids Ages 3-5 4-8 8-12 Marbling Paint for DIY Crafts Christmas and Birthday Gifts
- Price
- $12.85
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 1y ago
Original Squishmallows Bracelet Design Set Cute Bracelet Making Kit Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit
- Price
- $22.83
- Rating
- 4.8/5
- Reviews
- 465
- Age
- 1y ago
Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+
- Price
- $17.37
- Rating
- 4.6/5
- Reviews
- 10,411
- Age
- 6y ago
Skillmatics Storybook Art Kit - Create Adventure Stories DIY Craft & Writing Kit with 300+ Stickers Scrapbooking & Journal Activity Gifts for Kids Ages 5 6 7 8 9 10
- Price
- $33.54
- Rating
- 4.7/5
- Reviews
- 2,008
- Age
- 2y ago
MADE BY ME! Create Your Own Window Art by Horizon Group Usa Paint Your Own Suncatchers Includes 12 Suncatchers & More Assorted Colors
- Price
- $20.83
- Rating
- 4.7/5
- Reviews
- 27,455
- Age
- 12y ago
Newest
by launch date
Educational Insights 3D Sticker Maker Kit - Craft Kit for Kids Mess Free Activity Make Your Own Sticker Machine DIY Puffy Stickers for Kids Creative Gifts for Boys & Girls Ages 5+
- Price
- $28.51
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 11mo ago
Original Squishmallows Bracelet Design Set Cute Bracelet Making Kit Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit
- Price
- $22.83
- Rating
- 4.8/5
- Reviews
- 465
- Age
- 1y ago
Skillmatics Poke-in Art - Magical Princesses Mess-Free Fun for Kids DIY Wood Craft Kits Creative Activity Gifts for Girls & Boys Ages 4 5 6 7 8 9
- Price
- $24.45
- Rating
- 4.4/5
- Reviews
- 329
- Age
- 1y ago
52Pcs Water Marbling Paint Kit Arts and Crafts for Girls & Boys Art Supplies for Kids Ages 3-5 4-8 8-12 Marbling Paint for DIY Crafts Christmas and Birthday Gifts
- Price
- $12.85
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 1y ago
Petit Collage DIY Arts and Crafts Kit Stationery Design Craft Kit for Kids Includes 12 Animal Notecards 1 Blank Journal 2 Sticker Sheets 4 Colored Double-Sided Pencils & Instructions
- Price
- $23.08
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
13
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
17%
- Blue Marble21%
- Skillmatics20%
- Creativity for Kids14%
- JUPITEARTH11%
- BEARUN8%
- MADE BY ME!8%
- Open — no brand owns it (3 brands, 17%)
Craft demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top Craft search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- craft3K/yr
- craft kit2K/yr
- art and craft1K/yr
- arts and crafts girls 8-121K/yr
- kids craft1K/yr
- art kit1K/yr
- art and craft kits for kids 9-12561/yr
- art and craft kits for kids 4-6199/yr
- craft kids319/yr
Craft return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Craft questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
