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Craft

Fail

Shoppers spend an estimated $0 a year here, so Craft is a Fail.

Flapen Score
41
41 / 100
Top 22% of 118 Toys niches · +6 vs the category median of 35
Market size
$0/yr11K searches / yr
90-day growth
+35.8%search demand this quarter
Competition
63%top-5 click share · 9 brands · 13 sellers

Flapen Score

Craft against its category

The dotted line is the Toys average. Past it, Craft is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft market on Amazon at a glance

Shoppers on Amazon Singapore searched for Craft 11K times last year and spent an estimated $0. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+35.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December4.5× the quietest month
Top search term
craft3K searches a year

02 · Price

A sale here is worth $27.40.

Listings sell for $27.40 on average, from $12.85 to $47.58. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $27.40 that is $0 to $3K a year per listing.

Average price
$27.40inside the $15 to $100 sweet spot
Price range
$12.85–$47.58
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #11 within Toys. It carries 4,084 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
91%
Out of stock, average day
14.1%
Average rank
#11in Toys
Average rating
4.64 starsAmazon Singapore average 4.47 stars
Average reviews
4,084per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Craft products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$0$0$0$01001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

17%

  • Blue Marble21%
  • Skillmatics20%
  • Creativity for Kids14%
  • JUPITEARTH11%
  • BEARUN8%
  • MADE BY ME!8%
  • Open — no brand owns it (3 brands, 17%)

Demand

Craft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Craft search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • craft3K/yr
  • craft kit2K/yr
  • art and craft1K/yr
  • arts and crafts girls 8-121K/yr
  • kids craft1K/yr
  • art kit1K/yr
  • art and craft kits for kids 9-12561/yr
  • art and craft kits for kids 4-6199/yr
  • craft kids319/yr

Reviews and returns

What reviews say buyers love and hate about Craft

We read the reviews and the return reasons for every product selling here.

0.2%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Craft questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data