craft
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$27.40avg listing price — sweet spot $15–$100
Price range
Great$12.85–$47.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,084avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 11K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, craft is a $0/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
craft market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $3K–$7K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 36%
- Out of stock
- 14.1%
- Avg brand age
- 63 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
13
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
17%
- Blue Marble21%
- Skillmatics20%
- Creativity for Kids14%
- JUPITEARTH11%
- BEARUN8%
- MADE BY ME!8%
- Open — no brand owns it (3 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top craft search terms
- craft3K/yr
- craft kit2K/yr
- art and craft1K/yr
- arts and crafts girls 8-121K/yr
- kids craft1K/yr
- art kit1K/yr
- art and craft kits for kids 9-12561/yr
- art and craft kits for kids 4-6199/yr
- craft kids319/yr
Top craft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NATIONAL GEOGRAPHIC Mega Arts and Crafts Kit for Kids Mosaic Kit Marbling Paint Kit & Air Dry Clay Pottery Kit Art Projects for Kids Ages 8-12 Crafts for Girls and Boys (Amazon Exclusive)
Blue Marble$47.584.7★1,246 rev
Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+
Creativity for Kids$17.374.6★10,411 rev
52Pcs Water Marbling Paint Kit Arts and Crafts for Girls & Boys Art Supplies for Kids Ages 3-5 4-8 8-12 Marbling Paint for DIY Crafts Christmas and Birthday Gifts
JUPITEARTH$12.854.3★159 rev
DIY Journal Kit for Girls Scrapbook & Diary Supplies Set Birthday Gifts for Teen Girls Craft Sets - Unleash Creativity Journaling Art Crafts Kit - Ideal Gifts for 8 9 10 11 12 13 14 Year Old Girl
BEARUN$33.184.8★336 rev
MADE BY ME! Create Your Own Window Art by Horizon Group Usa Paint Your Own Suncatchers Includes 12 Suncatchers & More Assorted Colors
MADE BY ME!$20.834.7★27,455 rev
Newest
by launch date
Educational Insights 3D Sticker Maker Kit - Craft Kit for Kids Mess Free Activity Make Your Own Sticker Machine DIY Puffy Stickers for Kids Creative Gifts for Boys & Girls Ages 5+
Educational Insights$28.51200 rev
Original Squishmallows Bracelet Design Set Cute Bracelet Making Kit Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit
Horizon Group USA$22.83465 rev
Skillmatics Poke-in Art - Magical Princesses Mess-Free Fun for Kids DIY Wood Craft Kits Creative Activity Gifts for Girls & Boys Ages 4 5 6 7 8 9
Skillmatics$24.45329 rev
52Pcs Water Marbling Paint Kit Arts and Crafts for Girls & Boys Art Supplies for Kids Ages 3-5 4-8 8-12 Marbling Paint for DIY Crafts Christmas and Birthday Gifts
JUPITEARTH$12.85159 rev
Petit Collage DIY Arts and Crafts Kit Stationery Design Craft Kit for Kids Includes 12 Animal Notecards 1 Blank Journal 2 Sticker Sheets 4 Colored Double-Sided Pencils & Instructions
Petit Collage$23.08307 rev
Trending
90-day click momentum52Pcs Water Marbling Paint Kit Arts and Crafts for Girls & Boys Art Supplies for Kids Ages 3-5 4-8 8-12 Marbling Paint for DIY Crafts Christmas and Birthday Gifts
JUPITEARTH$12.854.3★
Original Squishmallows Bracelet Design Set Cute Bracelet Making Kit Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit
Horizon Group USA$22.834.8★
Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+
Creativity for Kids$17.374.6★
Skillmatics Storybook Art Kit - Create Adventure Stories DIY Craft & Writing Kit with 300+ Stickers Scrapbooking & Journal Activity Gifts for Kids Ages 5 6 7 8 9 10
Skillmatics$33.544.7★
MADE BY ME! Create Your Own Window Art by Horizon Group Usa Paint Your Own Suncatchers Includes 12 Suncatchers & More Assorted Colors
MADE BY ME!$20.834.7★
What buyers say about craft
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is craft profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +35.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the craft niche?
- 9 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 83% of demand.
- When does demand for craft peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the craft niche?
- Listings span $12.85–$47.58; the average listing price is $27.40 (sweet spot $15–$100). The average incumbent carries 4,084 reviews — the moat a new listing must climb.