Is clay profitable to sell on Amazon Singapore?

The niche generates $0/yr across 5 tracked products. 90-day search growth is +25.1%. Flapen's verdict: Skip it (28/100).

How competitive is the clay niche?

4 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clay?

Top complaints mined from reviews: Quality-Overall. The return rate is 0.0%.

When does demand for clay peak?

Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the clay niche?

Listings span $4.37–$23.89; the average listing price is $16.54 (sweet spot $15–$100). The average incumbent carries 13,830 reviews — the moat a new listing must climb.

clay

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$16.54

avg listing price — sweet spot $15–$100

Growth

Good+25.1%

90-day search growth — must beat 0% to launch

Price range

Okay$4.37–$23.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,829.6

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$0

$0/yr · 4K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, clay is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 28/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

clay market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$4K; units × avg price
Conversion rate: 0.0%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 6.0%
Avg brand age: 79 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Crayola35%
DAS33%
OJYUDD18%
iFergoo14%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.1% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top clay products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DAS Air Hardening Modeling Clay 2.2 Pound Block White (387500)

DAS$19.224.7★44,868 rev

Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms [Amazon Exclusive]

Crayola$21.034.6★19,324 rev

OJYUDD 36 Colors Air Dry Clay Set - Ultra Light Non-Toxic Eco-Friendly Modeling Clay with Tools (469g Multicolor For Kids Modeling Crafting Playing)

OJYUDD$14.204.5★1,927 rev

36 Colors Air Dry Clay DIY Magic Clay Ultra Light Air-Harding Clay Artist Craft Non-Toxic Modeling Clay for Kids

iFergoo$23.894.6★1,935 rev

Crayola 57-0312 Modeling Clay Classic Assorted 8 Count 4.8 Ounce Pack

Crayola$4.374.5★1,094 rev

Newest

by launch date

Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms [Amazon Exclusive]

Crayola$21.0319,324 rev

5y ago

36 Colors Air Dry Clay DIY Magic Clay Ultra Light Air-Harding Clay Artist Craft Non-Toxic Modeling Clay for Kids

iFergoo$23.891,935 rev

7y ago

OJYUDD 36 Colors Air Dry Clay Set - Ultra Light Non-Toxic Eco-Friendly Modeling Clay with Tools (469g Multicolor For Kids Modeling Crafting Playing)

OJYUDD$14.201,927 rev

7y ago

Crayola 57-0312 Modeling Clay Classic Assorted 8 Count 4.8 Ounce Pack

Crayola$4.371,094 rev

8y ago

DAS Air Hardening Modeling Clay 2.2 Pound Block White (387500)

DAS$19.2244,868 rev

13y ago

What buyers say about clay

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money50%

“Worth $5”

What buyers complain about

Quality-Overall50%

“Looks cheap”

Common questions

Is clay profitable to sell on Amazon Singapore?: The niche generates $0/yr across 5 tracked products. 90-day search growth is +25.1%. Flapen's verdict: Skip it (28/100).
How competitive is the clay niche?: 4 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clay?: Top complaints mined from reviews: Quality-Overall. The return rate is 0.0%.
When does demand for clay peak?: Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the clay niche?: Listings span $4.37–$23.89; the average listing price is $16.54 (sweet spot $15–$100). The average incumbent carries 13,830 reviews — the moat a new listing must climb.