How competitive is the Clay niche on Amazon Singapore?

4 brands and 11 sellers compete in Clay on Amazon Singapore. The top 5 Clay products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Clay?

Clay buyers on Amazon Singapore complain most about Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Clay niche?

Clay sells for $16.54 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $4.37–$23.89. The average incumbent carries 13,830 reviews — the moat a new listing must climb.

Clay

a small market ($0/yr) — Clay doesn't clear our bar today.

Flapen Score

Skip it

Ranks 92 of 118 Toys niches · −7 vs the category median of 35

This niche Category average · 118 niches

Is Clay profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Clay is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 28/100.

Clay: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +25.1% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr250

Search volume / yr+25.1%4K

Conversion rate0.0%

Avg price$16.54

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 11

Top-5 product click share100%

Open market0%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 5 products

Top Clay products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

DAS Air Hardening Modeling Clay 2.2 Pound Block White (387500)

Price: $19.22
Rating: 4.7/5
Reviews: 44,868
Age: 13y ago

Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms [Amazon Exclusive]

Price: $21.03
Rating: 4.6/5
Reviews: 19,324
Age: 5y ago

OJYUDD 36 Colors Air Dry Clay Set - Ultra Light Non-Toxic Eco-Friendly Modeling Clay with Tools (469g Multicolor For Kids Modeling Crafting Playing)

Price: $14.20
Rating: 4.5/5
Reviews: 1,927
Age: 7y ago

36 Colors Air Dry Clay DIY Magic Clay Ultra Light Air-Harding Clay Artist Craft Non-Toxic Modeling Clay for Kids

Price: $23.89
Rating: 4.6/5
Reviews: 1,935
Age: 7y ago

Crayola 57-0312 Modeling Clay Classic Assorted 8 Count 4.8 Ounce Pack

Price: $4.37
Rating: 4.5/5
Reviews: 1,094
Age: 8y ago

Newest

by launch date

Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms [Amazon Exclusive]

Price: $21.03
Rating: 4.6/5
Reviews: 19,324
Age: 5y ago

36 Colors Air Dry Clay DIY Magic Clay Ultra Light Air-Harding Clay Artist Craft Non-Toxic Modeling Clay for Kids

Price: $23.89
Rating: 4.6/5
Reviews: 1,935
Age: 7y ago

OJYUDD 36 Colors Air Dry Clay Set - Ultra Light Non-Toxic Eco-Friendly Modeling Clay with Tools (469g Multicolor For Kids Modeling Crafting Playing)

Price: $14.20
Rating: 4.5/5
Reviews: 1,927
Age: 7y ago

Crayola 57-0312 Modeling Clay Classic Assorted 8 Count 4.8 Ounce Pack

Price: $4.37
Rating: 4.5/5
Reviews: 1,094
Age: 8y ago

DAS Air Hardening Modeling Clay 2.2 Pound Block White (387500)

Price: $19.22
Rating: 4.7/5
Reviews: 44,868
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Crayola35%
DAS33%
OJYUDD18%
iFergoo14%

Clay demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4KCVR0.0%Products5Brands4Top 5 Brands100%OOS Rate6.0%Rating4.6★Reviews13,830Avg BSR#13

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

What reviews say buyers love and hate about Clay

What buyers mention most, as a share of all reviews.

What buyers love

50% of reviews

Value For Money50%

“Worth $5”

What buyers complain about

50% of reviews

Quality-Overall50%

“Looks cheap”

Common Clay questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Clay 28/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 5 tracked products. Search demand moved +25.1% over the last 90 days.