Clay
FailShoppers spend an estimated $0 a year here, so Clay is a Fail.
- Flapen Score
- 28 / 100Ranks 92 of 118 Toys niches · −7 vs the category median of 3528
- Market size
- $0/yr4K searches / yr
- 90-day growth
- +25.1%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 11 sellers
Flapen Score
Clay against its category
The dotted line is the Toys average. Past it, Clay is stronger. Inside it, weaker.
Market
The Clay market on Amazon at a glance
Shoppers on Amazon Singapore searched for Clay 4K times last year and spent an estimated $0. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- +25.1%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- October2.1× the quietest month
- Top search term
- clay2K searches a year
02 · Price
A sale here is worth $16.54.
Listings sell for $16.54 on average, from $4.37 to $23.89. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $16.54 that is $0 to $2K a year per listing.
- Average price
- $16.54inside the $15 to $100 sweet spot
- Price range
- $4.37–$23.89
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #13 within Toys. It carries 13,830 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #13in Toys
- Average rating
- 4.58 starsAmazon Singapore average 4.47 stars
- Average reviews
- 13,830per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DAS Air Hardening Modeling Clay 2.2 Pound Block White (387500)
- Price
- $19.22
- Rating
- 4.7/5
- Reviews
- 44,868
- Age
- 13y ago
![Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms [Amazon Exclusive]](https://m.media-amazon.com/images/I/41aDJyks7kL.jpg)
Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms [Amazon Exclusive]
- Price
- $21.03
- Rating
- 4.6/5
- Reviews
- 19,324
- Age
- 5y ago

OJYUDD 36 Colors Air Dry Clay Set - Ultra Light Non-Toxic Eco-Friendly Modeling Clay with Tools (469g Multicolor For Kids Modeling Crafting Playing)
- Price
- $14.20
- Rating
- 4.5/5
- Reviews
- 1,927
- Age
- 7y ago

36 Colors Air Dry Clay DIY Magic Clay Ultra Light Air-Harding Clay Artist Craft Non-Toxic Modeling Clay for Kids
- Price
- $23.89
- Rating
- 4.6/5
- Reviews
- 1,935
- Age
- 7y ago

Crayola 57-0312 Modeling Clay Classic Assorted 8 Count 4.8 Ounce Pack
- Price
- $4.37
- Rating
- 4.5/5
- Reviews
- 1,094
- Age
- 8y ago
Trending
estimated 90-day click momentum
OJYUDD 36 Colors Air Dry Clay Set - Ultra Light Non-Toxic Eco-Friendly Modeling Clay with Tools (469g Multicolor For Kids Modeling Crafting Playing)
- Price
- $14.20
- Rating
- 4.5/5
- Reviews
- 1,927
- Age
- 7y ago

DAS Air Hardening Modeling Clay 2.2 Pound Block White (387500)
- Price
- $19.22
- Rating
- 4.7/5
- Reviews
- 44,868
- Age
- 13y ago
![Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms [Amazon Exclusive]](https://m.media-amazon.com/images/I/41aDJyks7kL.jpg)
Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms [Amazon Exclusive]
- Price
- $21.03
- Rating
- 4.6/5
- Reviews
- 19,324
- Age
- 5y ago

Crayola 57-0312 Modeling Clay Classic Assorted 8 Count 4.8 Ounce Pack
- Price
- $4.37
- Rating
- 4.5/5
- Reviews
- 1,094
- Age
- 8y ago

36 Colors Air Dry Clay DIY Magic Clay Ultra Light Air-Harding Clay Artist Craft Non-Toxic Modeling Clay for Kids
- Price
- $23.89
- Rating
- 4.6/5
- Reviews
- 1,935
- Age
- 7y ago
Newest
by launch date![Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms [Amazon Exclusive]](https://m.media-amazon.com/images/I/41aDJyks7kL.jpg)
Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms [Amazon Exclusive]
- Price
- $21.03
- Rating
- 4.6/5
- Reviews
- 19,324
- Age
- 5y ago

36 Colors Air Dry Clay DIY Magic Clay Ultra Light Air-Harding Clay Artist Craft Non-Toxic Modeling Clay for Kids
- Price
- $23.89
- Rating
- 4.6/5
- Reviews
- 1,935
- Age
- 7y ago

OJYUDD 36 Colors Air Dry Clay Set - Ultra Light Non-Toxic Eco-Friendly Modeling Clay with Tools (469g Multicolor For Kids Modeling Crafting Playing)
- Price
- $14.20
- Rating
- 4.5/5
- Reviews
- 1,927
- Age
- 7y ago

Crayola 57-0312 Modeling Clay Classic Assorted 8 Count 4.8 Ounce Pack
- Price
- $4.37
- Rating
- 4.5/5
- Reviews
- 1,094
- Age
- 8y ago

DAS Air Hardening Modeling Clay 2.2 Pound Block White (387500)
- Price
- $19.22
- Rating
- 4.7/5
- Reviews
- 44,868
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Crayola35%
- DAS33%
- OJYUDD18%
- iFergoo14%
Demand
Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Clay
We read the reviews and the return reasons for every product selling here.
“Looks cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









