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Card Games

Fail

Shoppers spend an estimated $0 a year here, so Card Games is a Fail.

Flapen Score
36
36 / 100
Top 45% of 118 Toys niches · +1 vs the category median of 35
Market size
$0/yr13K searches / yr
90-day growth
+44.4%search demand this quarter
Competition
71%top-5 click share · 7 brands · 12 sellers

Flapen Score

Card Games against its category

The dotted line is the Toys average. Past it, Card Games is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Games market on Amazon at a glance

Shoppers on Amazon Singapore searched for Card Games 13K times last year and spent an estimated $0. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+44.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December5.1× the quietest month
Top search term
card games8K searches a year

02 · Price

A sale here is worth $15.57.

Listings sell for $15.57 on average, from $5.79 to $28.39. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $15.57 that is $0 to $2K a year per listing.

Average price
$15.57inside the $15 to $100 sweet spot
Price range
$5.79–$28.39
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #133 within Toys. It carries 8,954 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#133in Toys
Average rating
4.72 starsAmazon Singapore average 4.47 stars
Average reviews
8,954per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Card Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

6%

  • Brand 128%
  • Brand 220%
  • Brand 316%
  • Brand 412%
  • Brand 511%
  • Brand 66%
  • Open — no brand owns it (1 brand, 6%)

Demand

Card Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Reviews and returns

What reviews say buyers love and hate about Card Games

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Fun/Entertainment Experience”
<0.1%of orders come back, a rate Amazon rounds to zero
“Great fun for the whole family”
A buyer, on “Fun/Entertainment Experience”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Card Games questions

Answered from the same tracked data.