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Busy Board

Fail

Shoppers spend an estimated $0 a year here, so Busy Board is a Fail.

Flapen Score
30
30 / 100
Ranks 76 of 118 Toys niches · −5 vs the category median of 35
Market size
$0/yr3K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
100%top-5 click share · 6 brands · 14 sellers

Flapen Score

Busy Board against its category

The dotted line is the Toys average. Past it, Busy Board is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Busy Board market on Amazon at a glance

Shoppers on Amazon Singapore searched for Busy Board 3K times last year and spent an estimated $0. The top 5 brands take 100% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December4.2× the quietest month
Top search term
busy board2K searches a year

02 · Price

A sale here is worth $26.29.

Listings sell for $26.29 on average, from $19.18 to $36.42. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $26.29 that is $0 to $3K a year per listing.

Average price
$26.29inside the $15 to $100 sweet spot
Price range
$19.18–$36.42
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.8%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #38 within Toys. It carries 1,069 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
19.2%
Average rank
#38in Toys
Average rating
4.62 starsAmazon Singapore average 4.47 stars
Average reviews
1,069per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Busy Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 129%
  • Brand 216%
  • Brand 316%
  • Brand 414%
  • Brand 513%
  • Brand 613%
  • Open — no brand owns it (0%)

Demand

Busy Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Reviews and returns

What reviews say buyers love and hate about Busy Board

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Fun/Entertainment Experience”
0.8%of orders come back
“Love it, have bought twice as gifts and they keep busy little babies very entertained”
A buyer, on “Fun/Entertainment Experience”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Busy Board questions

Answered from the same tracked data.