Skip to content

Bath Toys

Fail

Shoppers spend an estimated $2K a year here, so Bath Toys is a Fail.

Flapen Score
29
29 / 100
Ranks 86 of 118 Toys niches · −6 vs the category median of 35
Market size
$2K/yr5K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
92%top-5 click share · 5 brands · 12 sellers

Flapen Score

Bath Toys against its category

The dotted line is the Toys average. Past it, Bath Toys is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Toys market on Amazon at a glance

Shoppers on Amazon Singapore searched for Bath Toys 5K times last year and spent an estimated $2K. All 5 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
1.4%
Market size, estimated
$2Ka year
Peak month
December2.9× the quietest month
Top search term
bath toys4K searches a year

02 · Price

A sale here is worth $22.43.

Listings sell for $22.43 on average, from $13.50 to $31.18. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $22.43 that is $0 to $2K a year per listing.

Average price
$22.43inside the $15 to $100 sweet spot
Price range
$13.50–$31.18
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #26 within Toys. It carries 13,311 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#26in Toys
Average rating
4.57 starsAmazon Singapore average 4.47 stars
Average reviews
13,311per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Bath Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Open — no brand owns it (0%)

Demand

Bath Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.9×

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Bath Toys questions

Answered from the same tracked data.