Bath Toys
FailShoppers spend an estimated $2K a year here, so Bath Toys is a Fail.
- Flapen Score
- 29 / 100Ranks 86 of 118 Toys niches · −6 vs the category median of 3529
- Market size
- $2K/yr5K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 12 sellers
Flapen Score
Bath Toys against its category
The dotted line is the Toys average. Past it, Bath Toys is stronger. Inside it, weaker.
Market
The Bath Toys market on Amazon at a glance
Shoppers on Amazon Singapore searched for Bath Toys 5K times last year and spent an estimated $2K. All 5 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $2Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- bath toys4K searches a year
02 · Price
A sale here is worth $22.43.
Listings sell for $22.43 on average, from $13.50 to $31.18. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $22.43 that is $0 to $2K a year per listing.
- Average price
- $22.43inside the $15 to $100 sweet spot
- Price range
- $13.50–$31.18
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #26 within Toys. It carries 13,311 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 9.7%
- Average rank
- #26in Toys
- Average rating
- 4.57 starsAmazon Singapore average 4.47 stars
- Average reviews
- 13,311per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Bath Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nuby Wacky Waterworks Pipes Bath Toy with Interactive Features for Cognitive Development (Colors May Vary)
- Price
- $22.88
- Rating
- 4.2/5
- Reviews
- 4,897
- Age
- 4y ago

Yookidoo Baby Bath Toy - Spin N Sprinkle Water Lab - Spinning Gear and Googly Eyes for Toddler or Baby Bath Time Sensory Development - Attaches to Any Size Tub Wall (1-3 Years)
- Price
- $31.18
- Rating
- 4.6/5
- Reviews
- 7,360
- Age
- 2y ago

Nuby Fun Watering Can Bath Toy
- Price
- $13.50
- Rating
- 4.8/5
- Reviews
- 2,311
- Age
- 4y ago

12PCS Rubber Ducks Toddler Bath Toys No Hole Bathtub Toys Baby Pool Toys for 18 Months and Older
- Price
- $16.00
- Rating
- 4.6/5
- Reviews
- 780
- Age
- 1y ago

Nuby Floating Purple Octopus with 3 Hoopla Rings Interactive Bath Toy
- Price
- $20.91
- Rating
- 4.6/5
- Reviews
- 57,991
- Age
- 7y ago
Trending
estimated 90-day click momentum
HABA Bubble Bath Whisk Blue - Create Fun Bubbles in The Bathtub
- Price
- $29.79
- Rating
- 4.5/5
- Reviews
- 1,139
- Age
- 15y ago

Munchkin Ocean Squirts Bath Toy 8 pack
- Price
- $22.72
- Rating
- 4.7/5
- Reviews
- 18,700
- Age
- 17y ago

Yookidoo Baby Bath Toy - Spin N Sprinkle Water Lab - Spinning Gear and Googly Eyes for Toddler or Baby Bath Time Sensory Development - Attaches to Any Size Tub Wall (1-3 Years)
- Price
- $31.18
- Rating
- 4.6/5
- Reviews
- 7,360
- Age
- 2y ago

Nuby Fun Watering Can Bath Toy
- Price
- $13.50
- Rating
- 4.8/5
- Reviews
- 2,311
- Age
- 4y ago

12PCS Rubber Ducks Toddler Bath Toys No Hole Bathtub Toys Baby Pool Toys for 18 Months and Older
- Price
- $16.00
- Rating
- 4.6/5
- Reviews
- 780
- Age
- 1y ago
Newest
by launch date
12PCS Rubber Ducks Toddler Bath Toys No Hole Bathtub Toys Baby Pool Toys for 18 Months and Older
- Price
- $16.00
- Rating
- 4.6/5
- Reviews
- 780
- Age
- 1y ago

Yookidoo Baby Bath Toy - Spin N Sprinkle Water Lab - Spinning Gear and Googly Eyes for Toddler or Baby Bath Time Sensory Development - Attaches to Any Size Tub Wall (1-3 Years)
- Price
- $31.18
- Rating
- 4.6/5
- Reviews
- 7,360
- Age
- 2y ago

Nuby Fun Watering Can Bath Toy
- Price
- $13.50
- Rating
- 4.8/5
- Reviews
- 2,311
- Age
- 4y ago

Nuby Wacky Waterworks Pipes Bath Toy with Interactive Features for Cognitive Development (Colors May Vary)
- Price
- $22.88
- Rating
- 4.2/5
- Reviews
- 4,897
- Age
- 4y ago

Nuby Floating Purple Octopus with 3 Hoopla Rings Interactive Bath Toy
- Price
- $20.91
- Rating
- 4.6/5
- Reviews
- 57,991
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Nuby56%
- Yookidoo15%
- Grarain11%
- munchkin10%
- HABA8%
- Open — no brand owns it (0%)
Demand
Bath Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.9×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









