Is bath toys profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 7 tracked products. 90-day search growth is -5.9%. Flapen's verdict: Skip it (29/100).

How competitive is the bath toys niche?

5 brands and 12 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

When does demand for bath toys peak?

Demand peaks in Jul–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the bath toys niche?

Listings span $13.50–$31.18; the average listing price is $22.43 (sweet spot $15–$100). The average incumbent carries 13,311 reviews — the moat a new listing must climb.

bath toys

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$22.43

avg listing price — sweet spot $15–$100

Price range

Great$13.50–$31.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Review moat

Bad13,311.14

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad92%

top-5 click share — a locked-up shelf

Market size

Bad$2K

$2K/yr · 5K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, bath toys is a $2K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bath toys market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$6K; units × avg price
Conversion rate: 1.4%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 14%
Out of stock: 9.7%
Avg brand age: 70 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Nuby56%
Yookidoo15%
Grarain11%
munchkin10%
HABA8%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top bath toys products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nuby Wacky Waterworks Pipes Bath Toy with Interactive Features for Cognitive Development (Colors May Vary)

Nuby$22.884.2★4,897 rev

Yookidoo Baby Bath Toy - Spin N Sprinkle Water Lab - Spinning Gear and Googly Eyes for Toddler or Baby Bath Time Sensory Development - Attaches to Any Size Tub Wall (1-3 Years)

Yookidoo$31.184.6★7,360 rev

Nuby Fun Watering Can Bath Toy

Nuby$13.504.8★2,311 rev

12PCS Rubber Ducks Toddler Bath Toys No Hole Bathtub Toys Baby Pool Toys for 18 Months and Older

Grarain$16.004.6★780 rev

Nuby Floating Purple Octopus with 3 Hoopla Rings Interactive Bath Toy

Nuby$20.914.6★57,991 rev

Newest

by launch date

12PCS Rubber Ducks Toddler Bath Toys No Hole Bathtub Toys Baby Pool Toys for 18 Months and Older

Grarain$16.00780 rev

1y ago

Yookidoo Baby Bath Toy - Spin N Sprinkle Water Lab - Spinning Gear and Googly Eyes for Toddler or Baby Bath Time Sensory Development - Attaches to Any Size Tub Wall (1-3 Years)

Yookidoo$31.187,360 rev

2y ago

Nuby Fun Watering Can Bath Toy

Nuby$13.502,311 rev

4y ago

Nuby Wacky Waterworks Pipes Bath Toy with Interactive Features for Cognitive Development (Colors May Vary)

Nuby$22.884,897 rev

4y ago

Nuby Floating Purple Octopus with 3 Hoopla Rings Interactive Bath Toy

Nuby$20.9157,991 rev

7y ago

Common questions

Is bath toys profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 7 tracked products. 90-day search growth is -5.9%. Flapen's verdict: Skip it (29/100).
How competitive is the bath toys niche?: 5 brands and 12 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
When does demand for bath toys peak?: Demand peaks in Jul–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the bath toys niche?: Listings span $13.50–$31.18; the average listing price is $22.43 (sweet spot $15–$100). The average incumbent carries 13,311 reviews — the moat a new listing must climb.