Bath Toys
FailShoppers spend an estimated $2K a year here, so Bath Toys is a Fail.
- Flapen Score
- 29 / 100Ranks 86 of 118 Toys niches · −6 vs the category median of 3529
- Market size
- $2K/yr5K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 12 sellers
Flapen Score
Bath Toys against its category
The dotted line is the Toys average. Past it, Bath Toys is stronger. Inside it, weaker.
Market
The Bath Toys market on Amazon at a glance
Shoppers on Amazon Singapore searched for Bath Toys 5K times last year and spent an estimated $2K. All 5 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $2Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- bath toys4K searches a year
02 · Price
A sale here is worth $22.43.
Listings sell for $22.43 on average, from $13.50 to $31.18. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $22.43 that is $0 to $2K a year per listing.
- Average price
- $22.43inside the $15 to $100 sweet spot
- Price range
- $13.50–$31.18
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #26 within Toys. It carries 13,311 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 9.7%
- Average rank
- #26in Toys
- Average rating
- 4.57 starsAmazon Singapore average 4.47 stars
- Average reviews
- 13,311per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Bath Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 156%
- Brand 215%
- Brand 311%
- Brand 410%
- Brand 58%
- Open — no brand owns it (0%)
Demand
Bath Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.9×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Toys questions
Answered from the same tracked data.









