Baby Shark
FailShoppers spend an estimated $685 a year here, so Baby Shark is a Fail.
- Flapen Score
- 30 / 100Ranks 76 of 118 Toys niches · −5 vs the category median of 3530
- Market size
- $685/yr7K searches / yr
- 90-day growth
- +23.8%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 3 sellers
Flapen Score
Baby Shark against its category
The dotted line is the Toys average. Past it, Baby Shark is stronger. Inside it, weaker.
Market
The Baby Shark market on Amazon at a glance
Shoppers on Amazon Singapore searched for Baby Shark 7K times last year and spent an estimated $685. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $685 a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- +23.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $685a year
- Peak month
- December3.9× the quietest month
- Top search term
- baby shark5K searches a year
02 · Price
A sale here is worth $15.10.
Listings sell for $15.10 on average, from $10.55 to $21.00. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $15.10 that is $0 to $2K a year per listing.
- Average price
- $15.10inside the $15 to $100 sweet spot
- Price range
- $10.55–$21.00
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #21 within Toys. It carries 2,176 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 12.2%
- Average rank
- #21in Toys
- Average rating
- 4.65 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,176per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Baby Shark products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baby Shark Sticker Play Set - 100 Reusable Puffy Stickers Sticker Bundle for Kids Ages 3 and Up
- Price
- $10.55
- Rating
- 4.6/5
- Reviews
- 4,361
- Age
- 6y ago

Pinkfong Boys Zip Up Big Face Hoodie-Baby Shark Yellow Toddler Size 2T-5T 3T
- Price
- $21.00
- Rating
- 4.8/5
- Reviews
- 642
- Age
- 5y ago

Nickelodeon Baby Shark Finger Puppets 5 Pack
- Price
- $13.66
- Rating
- 4.8/5
- Reviews
- 3,492
- Age
- 4y ago

BABY SHARK Bath Depuka Pure! Baby Shark Yellow
- Price
- $15.17
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 3y ago
Trending
estimated 90-day click momentum
Pinkfong Boys Zip Up Big Face Hoodie-Baby Shark Yellow Toddler Size 2T-5T 3T
- Price
- $21.00
- Rating
- 4.8/5
- Reviews
- 642
- Age
- 5y ago

Nickelodeon Baby Shark Finger Puppets 5 Pack
- Price
- $13.66
- Rating
- 4.8/5
- Reviews
- 3,492
- Age
- 4y ago

Baby Shark Sticker Play Set - 100 Reusable Puffy Stickers Sticker Bundle for Kids Ages 3 and Up
- Price
- $10.55
- Rating
- 4.6/5
- Reviews
- 4,361
- Age
- 6y ago

BABY SHARK Bath Depuka Pure! Baby Shark Yellow
- Price
- $15.17
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 3y ago
Newest
by launch date
BABY SHARK Bath Depuka Pure! Baby Shark Yellow
- Price
- $15.17
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 3y ago

Nickelodeon Baby Shark Finger Puppets 5 Pack
- Price
- $13.66
- Rating
- 4.8/5
- Reviews
- 3,492
- Age
- 4y ago

Pinkfong Boys Zip Up Big Face Hoodie-Baby Shark Yellow Toddler Size 2T-5T 3T
- Price
- $21.00
- Rating
- 4.8/5
- Reviews
- 642
- Age
- 5y ago

Baby Shark Sticker Play Set - 100 Reusable Puffy Stickers Sticker Bundle for Kids Ages 3 and Up
- Price
- $10.55
- Rating
- 4.6/5
- Reviews
- 4,361
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Horizon Group USA31%
- Pinkfong30%
- Ginsey24%
- アガツマ15%
- Open — no brand owns it (0%)
Demand
Baby Shark search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Baby Shark search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby shark5K/yr
- pinkfong850/yr
- baby shark toy750/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Shark questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









