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Baby Shark

Fail

Shoppers spend an estimated $685 a year here, so Baby Shark is a Fail.

Flapen Score
30
30 / 100
Ranks 76 of 118 Toys niches · −5 vs the category median of 35
Market size
$685/yr7K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
100%top-5 click share · 4 brands · 3 sellers

Flapen Score

Baby Shark against its category

The dotted line is the Toys average. Past it, Baby Shark is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shark market on Amazon at a glance

Shoppers on Amazon Singapore searched for Baby Shark 7K times last year and spent an estimated $685. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $685 a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
0.7%
Market size, estimated
$685a year
Peak month
December3.9× the quietest month
Top search term
baby shark5K searches a year

02 · Price

A sale here is worth $15.10.

Listings sell for $15.10 on average, from $10.55 to $21.00. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $15.10 that is $0 to $2K a year per listing.

Average price
$15.10inside the $15 to $100 sweet spot
Price range
$10.55–$21.00
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #21 within Toys. It carries 2,176 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#21in Toys
Average rating
4.65 starsAmazon Singapore average 4.47 stars
Average reviews
2,176per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Baby Shark products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 131%
  • Brand 230%
  • Brand 324%
  • Brand 415%
  • Open — no brand owns it (0%)

Demand

Baby Shark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Baby Shark search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shark5K/yr
  • pinkfong850/yr
  • baby shark toy750/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Baby Shark questions

Answered from the same tracked data.