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baby shark

Skip it

A small market ($685/yr) — this niche doesn't clear our bar today.

Market size 0Growth 52Conversion 8Competition 0Returns 100Price range 57Avg price 75Brand share 0Review moat 43Quality gap 22

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$15.10

avg listing price — sweet spot $15–$100

Price range

Good$10.55–$21.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+23.8%

90-day search growth — must beat 0% to launch

Review moat

Okay2,175.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$685

$685/yr · 7K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, baby shark is a $685/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

baby shark market data

Units sold / yr
0–100
avg 0–100/product
Revenue / yr
$0–$2K
units × avg price
Conversion rate
0.7%
Avg BSR
#21
Page quality
0%
Prime
100%
Sponsored
0%
Out of stock
12.2%
Avg brand age
59 months
Avg seller age
0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Horizon Group USA31%
  • Pinkfong30%
  • Ginsey24%
  • アガツマ15%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Top baby shark search terms

  • baby shark5K/yr
  • pinkfong850/yr
  • baby shark toy750/yr
All search terms

Top baby shark products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6920%$13730%$20640%$2741001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Common questions

Is baby shark profitable to sell on Amazon Singapore?
The niche generates $685/yr across 4 tracked products. 90-day search growth is +23.8%. Flapen's verdict: Skip it (30/100).
How competitive is the baby shark niche?
4 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for baby shark peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the baby shark niche?
Listings span $10.55–$21.00; the average listing price is $15.10 (sweet spot $15–$100). The average incumbent carries 2,176 reviews — the moat a new listing must climb.