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1 Year Old Birthday Gift

Fail

Shoppers spend an estimated $0 a year here, so 1 Year Old Birthday Gift is a Fail.

Flapen Score
22
22 / 100
Ranks 114 of 118 Toys niches · −13 vs the category median of 35
Market size
$0/yr8K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 18 sellers

Flapen Score

1 Year Old Birthday Gift against its category

The dotted line is the Toys average. Past it, 1 Year Old Birthday Gift is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1 Year Old Birthday Gift market on Amazon at a glance

Shoppers on Amazon Singapore searched for 1 Year Old Birthday Gift 8K times last year and spent an estimated $0. All 4 brands take every click. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
toys for 1+ year old935 searches a year

02 · Price

A sale here is worth $24.23.

Listings sell for $24.23 on average, from $15.40 to $34.85. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $24.23 that is $0 to $2K a year per listing.

Average price
$24.23inside the $15 to $100 sweet spot
Price range
$15.40–$34.85
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #8 within Toys. It carries 31,667 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
50%
Out of stock, average day
9.9%
Average rank
#8in Toys
Average rating
4.73 starsAmazon Singapore average 4.47 stars
Average reviews
31,667per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top 1 Year Old Birthday Gift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 135%
  • Brand 225%
  • Brand 320%
  • Brand 420%

Demand

1 Year Old Birthday Gift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9× · 11 of 12 months tracked

Search terms

Top 1 Year Old Birthday Gift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toys for 1+ year old935/yr
  • baby toys 12 to 18 months2K/yr
  • 1 year old toy2K/yr
  • toys for 1 year old boy2K/yr
  • baby toys 1-2 years old1K/yr

Reviews and returns

What reviews say buyers love and hate about 1 Year Old Birthday Gift

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Quality-Overall”
1.6%of orders come back
“product was still good”
A buyer, on “Quality-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common 1 Year Old Birthday Gift questions

Answered from the same tracked data.