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Football Cards

Fail

The top 5 brands take 100% of clicks, so Football Cards is a Fail.

Flapen Score
40
40 / 100
Top 12% of 53 Sporting Goods niches · +5 vs the category median of 35
Market size
$6K/yr9K searches / yr
90-day growth
+20.6%search demand this quarter
Competition
82%top-5 click share · 3 brands · 9 sellers

Flapen Score

Football Cards against its category

The dotted line is the Sporting Goods average. Past it, Football Cards is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Cards market on Amazon at a glance

Shoppers on Amazon Singapore searched for Football Cards 9K times last year and spent an estimated $6K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+20.6%
Conversion, latest week
1.3%
Market size, estimated
$6Ka year
Top search term
football cards3K searches a year

02 · Price

A sale here is worth $46.81.

Listings sell for $46.81 on average, from $15.15 to $140.08. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $46.81 that is $0 to $5K a year per listing.

Average price
$46.81inside the $15 to $100 sweet spot
Price range
$15.15–$140.08
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #50 within Sporting Goods. It carries 140 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
89%
Out of stock, average day
27.3%
Average rank
#50in Sporting Goods
Average rating
4.39 starsAmazon Singapore average 4.47 stars
Average reviews
140per listing
Listings tracked
9

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Football Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 28%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Football Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Holiday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Football Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football cards3K/yr
  • topps soccer2K/yr
  • match attax3K/yr
  • soccer cards2K/yr
  • match attax 24/25373/yr

Reviews and returns

What reviews say buyers love and hate about Football Cards

We read the reviews and the return reasons for every product selling here.

0.3%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Football Cards questions

Answered from the same tracked data.