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Panini

Fail

The top 5 products take 100% of clicks, so Panini is a Fail.

Flapen Score
39
39 / 100
Top 19% of 53 Sporting Goods niches · +4 vs the category median of 35
Market size
$3K/yr16K searches / yr
90-day growth
+14.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Panini against its category

The dotted line is the Sporting Goods average. Past it, Panini is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panini market on Amazon at a glance

Shoppers on Amazon Singapore searched for Panini 16K times last year and spent an estimated $3K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+14.7%
Conversion, latest week
0.4%
Market size, estimated
$3Ka year
Top search term
panini6K searches a year

02 · Price

A sale here is worth $37.87.

Listings sell for $37.87 on average, from $24.78 to $57.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $37.87 that is $0 to $4K a year per listing.

Average price
$37.87inside the $15 to $100 sweet spot
Price range
$24.78–$57.50
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #50 within Sporting Goods. It carries 142 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
14.0%
Average rank
#50in Sporting Goods
Average rating
4.30 starsAmazon Singapore average 4.47 stars
Average reviews
142per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Panini products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 217%

Demand

Panini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.8× · 11 of 12 months tracked

Search terms

Top Panini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panini6K/yr
  • nba cards9K/yr
  • panini basketball2K/yr

Reviews and returns

What reviews say buyers love and hate about Panini

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Panini questions

Answered from the same tracked data.