How competitive is the Panini niche on Amazon Singapore?

2 brands and 3 sellers compete in Panini on Amazon Singapore. The top 5 Panini products take 100% of clicks and its top 5 brands hold 100% of demand.

Panini

a concentrated shelf (top 5 take 100% of clicks) — Panini doesn't clear our bar today.

Flapen Score

Skip it

Top 19% of 53 Sporting Goods niches · +4 vs the category median of 35

This niche Category average · 53 niches

Is Panini profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Panini is a $3K/yr Amazon Singapore market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Panini: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +14.7% over the last 90 days and 0.4% of searches end in a purchase.

$3K

revenue / yr

Units sold / yr500

Search volume / yr+14.7%16K

Conversion rate0.4%

Avg price$37.87

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 3

Top-5 product click share100%

Open market0%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 5 products

Top Panini products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

202425 Panini Select English Premier League Blaster Box EPL Soccer Trading Cards Blaster-Exclusive Parallels Rookies & Inserts Official Panini Retail Set

Price: $33.14
Rating: 3.8/5
Reviews: 54
Age: 1y ago

202425 Panini Select NBA Basketball Mega Box Official Trading Cards Retail Exclusive Blue & Red Prizms Rookie Cards & Inserts Sealed Box

Price: $57.50
Rating: 4.4/5
Reviews: 105
Age: 1y ago

2024-25 Panini Hoops Basketball NBA Trading Cards Blaster Box

Price: $27.19
Rating: 4.6/5
Reviews: 165
Age: 1y ago

2024-25 Panini Donruss Basketball Trading Cards Blaster Box

Price: $24.78
Rating: 4.5/5
Reviews: 253
Age: 1y ago

2025 Topps Holiday Basketball - Factory Sealed - Mega Box

Price: $46.76
Rating: 4.2/5
Reviews: 133
Age: 9mo ago

Newest

by launch date

2025 Topps Holiday Basketball - Factory Sealed - Mega Box

Price: $46.76
Rating: 4.2/5
Reviews: 133
Age: 9mo ago

202425 Panini Select NBA Basketball Mega Box Official Trading Cards Retail Exclusive Blue & Red Prizms Rookie Cards & Inserts Sealed Box

Price: $57.50
Rating: 4.4/5
Reviews: 105
Age: 1y ago

202425 Panini Select English Premier League Blaster Box EPL Soccer Trading Cards Blaster-Exclusive Parallels Rookies & Inserts Official Panini Retail Set

Price: $33.14
Rating: 3.8/5
Reviews: 54
Age: 1y ago

2024-25 Panini Hoops Basketball NBA Trading Cards Blaster Box

Price: $27.19
Rating: 4.6/5
Reviews: 165
Age: 1y ago

2024-25 Panini Donruss Basketball Trading Cards Blaster Box

Price: $24.78
Rating: 4.5/5
Reviews: 253
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Panini83%
Topps17%

Panini demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume16KCVR0.4%Products5Brands2Top 5 Brands100%OOS Rate14.0%Rating4.3★Reviews142Avg BSR#50

Top Panini search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

panini6K/yr +196.3%0.0% conv.
nba cards9K/yr -39.3%0.1% conv.
panini basketball2K/yr -13.6%0.0% conv.

Panini return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Product Condition

100%

Common Panini questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Panini 39/100 on Amazon Singapore — Skip it. The niche generates $3K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +14.7% over the last 90 days.

Panini sells for $37.87 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $24.78–$57.50. The average incumbent carries 142 reviews — the moat a new listing must climb.