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Walking Pad

Fail

Shoppers spend an estimated $0 a year here, so Walking Pad is a Fail.

Flapen Score
39
39 / 100
Top 19% of 53 Sporting Goods niches · +4 vs the category median of 35
Market size
$0/yr17K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
73%top-5 click share · 9 brands · 25 sellers

Flapen Score

Walking Pad against its category

The dotted line is the Sporting Goods average. Past it, Walking Pad is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walking Pad market on Amazon at a glance

Shoppers on Amazon Singapore searched for Walking Pad 17K times last year and spent an estimated $0. The top 5 brands take 84% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
walking pad11K searches a year

02 · Price

A sale here is worth $336.55.

Listings sell for $336.55 on average, from $38.39 to $1132.54. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $336.55 that is $0 to $34K a year per listing.

Average price
$336.55above the $15 to $100 sweet spot
Price range
$38.39–$1132.54
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$34K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 35.3% of listings are out of stock. The average listing ranks #43 within Sporting Goods. It carries 57 reviews at 3.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
55%
Out of stock, average day
35.3%
Average rank
#43in Sporting Goods
Average rating
3.40 starsAmazon Singapore average 4.47 stars
Average reviews
57per listing
Listings tracked
11

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Walking Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

25

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

  • Brand 126%
  • Brand 223%
  • Brand 318%
  • Brand 411%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 11%)

Demand

Walking Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

FAQ

Common Walking Pad questions

Answered from the same tracked data.