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Foam Roller

Fail

The top 5 brands take 100% of clicks, so Foam Roller is a Fail.

Flapen Score
39
39 / 100
Top 19% of 53 Sporting Goods niches · +4 vs the category median of 35
Market size
$5K/yr10K searches / yr
90-day growth
+18.8%search demand this quarter
Competition
67%top-5 click share · 4 brands · 10 sellers

Flapen Score

Foam Roller against its category

The dotted line is the Sporting Goods average. Past it, Foam Roller is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Roller market on Amazon at a glance

Shoppers on Amazon Singapore searched for Foam Roller 10K times last year and spent an estimated $5K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+18.8%
Conversion, latest week
1.7%
Market size, estimated
$5Ka year
Top search term
foam roller6K searches a year

02 · Price

A sale here is worth $29.98.

Listings sell for $29.98 on average, from $17.93 to $37.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $29.98 that is $0 to $3K a year per listing.

Average price
$29.98inside the $15 to $100 sweet spot
Price range
$17.93–$37.80
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.5%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

7% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #16 within Sporting Goods. It carries 5,228 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
93%
Out of stock, average day
9.0%
Average rank
#16in Sporting Goods
Average rating
4.49 starsAmazon Singapore average 4.47 stars
Average reviews
5,228per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Foam Roller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 213%
  • Brand 38%
  • Brand 43%

Demand

Foam Roller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top Foam Roller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam roller6K/yr
  • triggerpoint2K/yr
  • triggerpoint foam roller892/yr
  • roller736/yr

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Foam Roller questions

Answered from the same tracked data.