foam roller
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$29.98avg listing price — sweet spot $15–$100
Price range
Incredible$17.93–$37.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,227.86avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 10K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, foam roller is a $5K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
foam roller market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $7K–$15K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 7%
- Out of stock
- 9.0%
- Avg brand age
- 90 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- TRIGGERPOINT76%
- Gogoing13%
- YES4ALL8%
- ProsourceFit3%
Demand
Weekly Amazon search volume, last 47 weeks — +18.8% search growth over the last 90 days.Top foam roller search terms
- foam roller6K/yr
- triggerpoint2K/yr
- triggerpoint foam roller892/yr
- roller736/yr
Top foam roller products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TRIGGERPOINT 04401 Grid Foam Roller Black
TRIGGERPOINT$35.894.5★3,025 rev
TriggerPoint GRID Foam Roller with Free Online Instructional Videos Original (13-inch) Black
TRIGGERPOINT$37.804.7★35,215 rev
TRIGGERPOINT 226332 Core Foam Roller Lavender Mini Length 11.8 inches (30 cm) Soft Type Myofascial Release
TRIGGERPOINT$23.964.5★127 rev
Gogoing Fitness Foam Rollers For Deep Tissue Massage Trigger Point Foam Roller For Muscle Massage And Deep Relaxation Therapy Relieve Muscle Tension And Stress 33x14cm (Black)
Gogoing$17.934.2★24 rev
TRIGGERPOINT 04402 Grid Foam Roller Orange Myofascial Release
TRIGGERPOINT$35.094.4★2,599 rev
Newest
by launch date
Trigger Point Performance 224000-B GRID X Foam Roller with Free Online Instructional Videos Extra Firm (13-Inch) Black
TRIGGERPOINT$35.281,254 rev
TRIGGERPOINT 226332 Core Foam Roller Lavender Mini Length 11.8 inches (30 cm) Soft Type Myofascial Release
TRIGGERPOINT$23.96127 rev
TRIGGERPOINT 04401 Grid Foam Roller Black
TRIGGERPOINT$35.893,025 rev
TRIGGERPOINT 04402 Grid Foam Roller Orange Myofascial Release
TRIGGERPOINT$35.092,599 rev
Yes4All 9E00 EPP High Density Foam Roller Black Trekch 35.8 inches (91 cm) Yoga Supplies Japanese Authentic Import
YES4ALL$31.235,321 rev
Trending
90-day click momentum
TriggerPoint 03301 MB1 Massage Ball Small Lime/White/Black
TRIGGERPOINT$25.154.5★
TRIGGERPOINT 226332 Core Foam Roller Lavender Mini Length 11.8 inches (30 cm) Soft Type Myofascial Release
TRIGGERPOINT$23.964.5★
Yes4All EVA Firm Foam Roller for Back - Round Roller for Yoga & Pilates 30/45/60/90 cm
YES4ALL$25.664.5★
TRIGGERPOINT 04401 Grid Foam Roller Black
TRIGGERPOINT$35.894.5★
TRIGGERPOINT Grid Foam Roller Chocolat Standard Model Myofascial Release Stretch
TRIGGERPOINT$34.304.5★
Common questions
- Is foam roller profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 14 tracked products. 90-day search growth is +18.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the foam roller niche?
- 4 brands and 10 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the foam roller niche?
- Listings span $17.93–$37.80; the average listing price is $29.98 (sweet spot $15–$100). The average incumbent carries 5,228 reviews — the moat a new listing must climb.