Is wwe profitable to sell on Amazon Singapore?

The niche generates $20K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (40/100).

How competitive is the wwe niche?

2 brands and 7 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the wwe niche?

Listings span $29.89–$116.70; the average listing price is $51.82 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.

wwe

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$51.82

avg listing price — sweet spot $15–$100

Review moat

Great350.24

avg incumbent reviews — the moat a new listing must climb

Price range

Great$29.89–$116.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Market size

Bad$20K

$20K/yr · 131K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Singapore niche tracking, wwe is a $20K/yr Amazon Singapore market (131K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

wwe market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $13K–$26K; units × avg price
Conversion rate: 0.3%
Avg BSR: #1,349
Page quality: 0%
Prime: 90%
Sponsored: 10%
Out of stock: 8.3%
Avg brand age: 75 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 100%

Open market

Mattel76%
WWE24%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 38 weeks — -8.2% search growth over the last 90 days.

Open Trend

Top wwe search terms

wwe70K/yr -7.5%0.0% conv.
wwe elite33K/yr -12.9%0.0% conv.
wwe ultimate edition18K/yr -7.3%0.1% conv.
wwe ultimate10K/yr +1.0%0.0% conv.

All search terms

Top wwe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel WWE Championship Belt World Heavyweight Championship Role Play and Costume Approx 100 cm Long Faux Leather Belt with One Adjustment HYF18

Mattel$36.684.7★1,374 rev

Mattel WWE Ultimate Edition Action Figure & Accessories 6-inch Gunther Collectible Set Swappable Heads & Hands Entrance Gear & 30 Articulation Points

Mattel$40.274.7★642 rev

WWE Roman Reigns (Gold Belt) Best of Ultimate Edition 6 Toy Wrestling Action Figure

WWE$59.774.8★41 rev

Mattel WWE Main Event Ring

Mattel$43.904.7★790 rev

WWE Ultimate Edition Kane Action Figure 6-inch Collectible with Interchangeable Head Swappable Hands & Entrance Cape for Ages 8 Years Old & Up

Mattel$116.704.8★590 rev

Newest

by launch date

WWE CM Punk Mattel Ultimate Edition Collection Series 27 Wrestling Action Figure Toy Interchangeable Heads & Hands 30 Points of Articulation

Mattel$54.2986 rev

8mo ago

WWE The Great Muta 2025 Mattel Elite Collection Monday Night Wars Series 7 Wrestling Action Figure Toy

WWE$56.2811 rev

9mo ago

WWE 2025 Mattel Elite Collection Greatest Hits Series 8 John Cena [Collectors Edition] Wrestling Action Figure Toy

WWE$57.67169 rev

10mo ago

WWE Mattel Elite Series #118 6-Inch Jacob Fatu Action Figure and Accessories with 25 Points of Articulation and Interchangeable Hands

WWE$52.81232 rev

11mo ago

Mattel WWE Elite Action Figure & Accessories Series #119 6-inch Collectible Ethan Page with 25 Articulation Points & Swappable Hands

Mattel$45.9340 rev

1y ago

What buyers say about wwe

What buyers praise and complain about, mined from review topics.

Top return reasons

Adhesion/Stickiness100%

Common questions

Is wwe profitable to sell on Amazon Singapore?: The niche generates $20K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (40/100).
How competitive is the wwe niche?: 2 brands and 7 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the wwe niche?: Listings span $29.89–$116.70; the average listing price is $51.82 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.

wwe