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Wwe

brand-locked demand (top 5 brands take 100% of clicks) — Wwe doesn't clear our bar today.

Flapen Score

40
Skip it

Top 12% of 53 Sporting Goods niches · +5 vs the category median of 35

Market size 5Growth 21Conversion 4Competition 69Returns 100Price range 80Avg price 93Brand share 0Review moat 82Quality gap 23
This niche Category average · 53 niches

Is Wwe profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Wwe is a $20K/yr Amazon Singapore market (131K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Wwe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.2% over the last 90 days and 0.3% of searches end in a purchase.

$20K

revenue / yr

Units sold / yr500
Search volume / yr-8.2%131K
Conversion rate0.3%
Avg price$51.82

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 7
Top-5 product click share44%
Open market0%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement10%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews350

Top Wwe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$613$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 100%

Open market

0%

  • Mattel76%
  • WWE24%
  • Open — no brand owns it (0%)

Wwe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume131KCVR0.3%Products21Brands2Top 5 Brands100%OOS Rate8.3%Rating4.6★Reviews350Avg BSR#1,349
3K2KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Wwe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wwe70K/yr
  • wwe elite33K/yr
  • wwe ultimate edition18K/yr
  • wwe ultimate10K/yr

Wwe return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
100%

Common Wwe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wwe 40/100 on Amazon Singapore — Skip it. The niche generates $20K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -8.2% over the last 90 days.
Wwe sells for $51.82 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $29.89–$116.70. The average incumbent carries 350 reviews — the moat a new listing must climb.