Fishing
FailShoppers spend an estimated $0 a year here, so Fishing is a Fail.
- Flapen Score
- 40 / 100Top 12% of 53 Sporting Goods niches · +5 vs the category median of 3540
- Market size
- $0/yr17K searches / yr
- 90-day growth
- +68.1%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 6 sellers
Flapen Score
Fishing against its category
The dotted line is the Sporting Goods average. Past it, Fishing is stronger. Inside it, weaker.
Market
The Fishing market on Amazon at a glance
Shoppers on Amazon Singapore searched for Fishing 17K times last year and spent an estimated $0. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- +68.1%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- fishing10K searches a year
02 · Price
A sale here is worth $46.25.
Listings sell for $46.25 on average, from $15.99 to $84.83. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $46.25 that is $0 to $5K a year per listing.
- Average price
- $46.25inside the $15 to $100 sweet spot
- Price range
- $15.99–$84.83
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #5 within Sporting Goods. It carries 255 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #5in Sporting Goods
- Average rating
- 4.31 starsAmazon Singapore average 4.47 stars
- Average reviews
- 255per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Fishing products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ugly Stik GX2 Spinning Fishing Rod
- Price
- $84.83
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago

Abu Garcia Tormentor2 Travel Spinning Rod Lightweight Fishing Rod with 24T Carbon Blank Cork Handle Compact Design for Travellers Freshwater and Saltwater Predatory Fish 2.13 m 10-30 g
- Price
- $46.68
- Rating
- 4.2/5
- Reviews
- 119
- Age
- 1y ago

Ugly Stik 7 GX2 Spinning Rod 4-Piece Fishing Rod Medium Rod Power 6-15 lb Line Rating 1/8-5/8 oz Lure Rating
- Price
- $83.97
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 2y ago

Yo-Zuri Hydro Minnow LC F 150mm 6in Green Mackerel
- Price
- $15.99
- Rating
- 4.7/5
- Reviews
- 138
- Age
- 2y ago

Shock Leader Fluorocarbon 20lb. (#5)
- Price
- $18.65
- Rating
- 4.5/5
- Reviews
- 775
- Age
- 13y ago
Trending
estimated 90-day click momentum
Ugly Stik GX2 Spinning Fishing Rod
- Price
- $84.83
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago

Yo-Zuri Hydro Minnow LC F 150mm 6in Green Mackerel
- Price
- $15.99
- Rating
- 4.7/5
- Reviews
- 138
- Age
- 2y ago

Ugly Stik 7 GX2 Spinning Rod 4-Piece Fishing Rod Medium Rod Power 6-15 lb Line Rating 1/8-5/8 oz Lure Rating
- Price
- $83.97
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 2y ago

Shock Leader Fluorocarbon 20lb. (#5)
- Price
- $18.65
- Rating
- 4.5/5
- Reviews
- 775
- Age
- 13y ago

Abu Garcia Tormentor2 Travel Spinning Rod Lightweight Fishing Rod with 24T Carbon Blank Cork Handle Compact Design for Travellers Freshwater and Saltwater Predatory Fish 2.13 m 10-30 g
- Price
- $46.68
- Rating
- 4.2/5
- Reviews
- 119
- Age
- 1y ago
Newest
by launch date
Telescopic Fishing Rod and Reel Combination 240cm Carbon Fiber Folding Adult Travel Rod Suitable for Freshwater and Saltwater
- Price
- $36.81
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 1y ago

Abu Garcia Tormentor2 Travel Spinning Rod Lightweight Fishing Rod with 24T Carbon Blank Cork Handle Compact Design for Travellers Freshwater and Saltwater Predatory Fish 2.13 m 10-30 g
- Price
- $46.68
- Rating
- 4.2/5
- Reviews
- 119
- Age
- 1y ago

Ugly Stik GX2 Spinning Fishing Rod
- Price
- $84.83
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago

Ugly Stik 7 GX2 Spinning Rod 4-Piece Fishing Rod Medium Rod Power 6-15 lb Line Rating 1/8-5/8 oz Lure Rating
- Price
- $83.97
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 2y ago

Yo-Zuri Hydro Minnow LC F 150mm 6in Green Mackerel
- Price
- $15.99
- Rating
- 4.7/5
- Reviews
- 138
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
6
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Ugly Stik42%
- Abu Garcia24%
- DUEL12%
- Varivas11%
- MILEXNKO8%
- ドレス(Dress)4%
Demand
Fishing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.8× · 7 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fishing questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









