Pencil Case
FailShoppers spend an estimated $0 a year here, so Pencil Case is a Fail.
- Flapen Score
- 41 / 100Top 13% of 33 Office Products niches · +8 vs the category median of 3341
- Market size
- $0/yr25K searches / yr
- 90-day growth
- +7.0%search demand this quarter
- Competition
- 47%top-5 click share · 11 brands · 22 sellers
Flapen Score
Pencil Case against its category
The dotted line is the Office Products average. Past it, Pencil Case is stronger. Inside it, weaker.
Market
The Pencil Case market on Amazon at a glance
Shoppers on Amazon Singapore searched for Pencil Case 25K times last year and spent an estimated $0. The top 5 brands take 67% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +7.0%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- pencil case19K searches a year
02 · Price
A sale here is worth $14.88.
Listings sell for $14.88 on average, from $7.43 to $24.70. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $14.88 that is $0 to $1K a year per listing.
- Average price
- $14.88under the $15 to $100 sweet spot
- Price range
- $7.43–$24.70
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #57 within Office Products. It carries 12,164 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 93%
- Out of stock, average day
- 13.9%
- Average rank
- #57in Office Products
- Average rating
- 4.59 starsAmazon Singapore average 4.47 stars
- Average reviews
- 12,164per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Pencil Case products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ProCase Pencil Bag Pen Case Large Capacity Students Stationery Pouch Pencil Holder Desk Organizer with Double Zipper Portable Pencil Pouch for School Office Supplies -Black
- Price
- $13.59
- Rating
- 4.4/5
- Reviews
- 6,081
- Age
- 7y ago

EASTHILL Big Capacity Pencil Pen Case Office College School Large Storage High Bag Pouch Holder Box Organizer
- Price
- $12.47
- Rating
- 4.7/5
- Reviews
- 30,574
- Age
- 2y ago

Four Candies Black Pencil Case 3 Compartment Pouch Large Pencil Pouch for School Girls Teen Boys Women Black Removable Handle & Zipper Cute Pencil Bag for Office College
- Price
- $7.43
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

EASTHILL Big Capacity Pencil Case Pouch Pen Case Simple Stationery Bag School College Office Organizer for Teens Girls Adults Student Black Unique simple
- Price
- $15.47
- Rating
- 4.6/5
- Reviews
- 63,874
- Age
- 5y ago

ZIPIT Lenny Pencil Case | Large Capacity Pencil Pouch | Pencil Bag for School College and Office (Teal)
- Price
- $11.72
- Rating
- 4.7/5
- Reviews
- 448
- Age
- 2y ago
Trending
estimated 90-day click momentum
NextPacker Mag Pencil Case Lite 2 Pack Magnetic Foldable Pen Pouch Slim Desk Organizer(Shadow Black)
- Price
- $22.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Four Candies Black Pencil Case 3 Compartment Pouch Large Pencil Pouch for School Girls Teen Boys Women Black Removable Handle & Zipper Cute Pencil Bag for Office College
- Price
- $7.43
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

EASTHILL Big Capacity Pencil Pen Case Office College School Large Storage High Bag Pouch Holder Box Organizer
- Price
- $12.47
- Rating
- 4.7/5
- Reviews
- 30,574
- Age
- 2y ago

Raymay Fujii FY338K Pencil Case Navy x Gray
- Price
- $13.87
- Rating
- 4.4/5
- Reviews
- 313
- Age
- 4y ago

LIHITLAB Slim Pen/Pencil Pouch 0.7 3.9 8.5 Inches Black (A7652-24)
- Price
- $10.81
- Rating
- 4.6/5
- Reviews
- 471
- Age
- 5y ago
Newest
by launch date
Four Candies Black Pencil Case 3 Compartment Pouch Large Pencil Pouch for School Girls Teen Boys Women Black Removable Handle & Zipper Cute Pencil Bag for Office College
- Price
- $7.43
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

NextPacker Mag Pencil Case Lite 2 Pack Magnetic Foldable Pen Pouch Slim Desk Organizer(Shadow Black)
- Price
- $22.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

OYIWINMI Pencil Case for School Office Pencil Case with Zip Pencil Case with Aesthetic Flowers Pencil Case for Girls Cosmetic Bag and Purse beige Flowers Aesthetic
- Price
- $17.53
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 1y ago

MAMUNU Large Capacity Pencil Case Big Pen Pencil Pouch 3 Compartments Adult Expandable Pencil Case with Portable Handle School Stationery Organizer Travel Makeup Cosmetic Bag Dark Blue 22 cm
- Price
- $15.03
- Rating
- 4.6/5
- Reviews
- 320
- Age
- 1y ago

EASTHILL Big Capacity Pencil Pen Case Office College School Large Storage High Bag Pouch Holder Box Organizer
- Price
- $12.47
- Rating
- 4.7/5
- Reviews
- 30,574
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
22
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 100%
Open market
25%
- EASTHILL24%
- CICIMELON13%
- ProCase11%
- LIHIT LAB10%
- Four Candies9%
- ZIPIT8%
Demand
Pencil Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7× · 11 of 12 months tracked
Search terms
Top Pencil Case search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pencil case19K/yr
- pen case2K/yr
- pencil pouch2K/yr
- pencil case for girls1K/yr
- pencil case for boys717/yr
Reviews and returns
What reviews say buyers love and hate about Pencil Case
We read the reviews and the return reasons for every product selling here.
“It was smaller then expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pencil Case questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









