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Pencil Case

Fail

Shoppers spend an estimated $0 a year here, so Pencil Case is a Fail.

Flapen Score
41
41 / 100
Top 13% of 33 Office Products niches · +8 vs the category median of 33
Market size
$0/yr25K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
47%top-5 click share · 11 brands · 22 sellers

Flapen Score

Pencil Case against its category

The dotted line is the Office Products average. Past it, Pencil Case is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pencil Case market on Amazon at a glance

Shoppers on Amazon Singapore searched for Pencil Case 25K times last year and spent an estimated $0. The top 5 brands take 67% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
pencil case19K searches a year

02 · Price

A sale here is worth $14.88.

Listings sell for $14.88 on average, from $7.43 to $24.70. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $14.88 that is $0 to $1K a year per listing.

Average price
$14.88under the $15 to $100 sweet spot
Price range
$7.43–$24.70
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.9%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #57 within Office Products. It carries 12,164 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
93%
Out of stock, average day
13.9%
Average rank
#57in Office Products
Average rating
4.59 starsAmazon Singapore average 4.47 stars
Average reviews
12,164per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pencil Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

47%

Top 20: 100%

Open market

25%

  • Brand 124%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Pencil Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7× · 11 of 12 months tracked

Search terms

Top Pencil Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pencil case19K/yr
  • pen case2K/yr
  • pencil pouch2K/yr
  • pencil case for girls1K/yr
  • pencil case for boys717/yr

Reviews and returns

What reviews say buyers love and hate about Pencil Case

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
0.9%of orders come back
“It was smaller then expected”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Pencil Case questions

Answered from the same tracked data.