Birthday Card
FailThe top 5 brands take 100% of clicks, so Birthday Card is a Fail.
- Flapen Score
- 38 / 100Top 16% of 33 Office Products niches · +5 vs the category median of 3338
- Market size
- $7K/yr5K searches / yr
- 90-day growth
- +11.9%search demand this quarter
- Competition
- 82%top-5 click share · 4 brands · 12 sellers
Flapen Score
Birthday Card against its category
The dotted line is the Office Products average. Past it, Birthday Card is stronger. Inside it, weaker.
Market
The Birthday Card market on Amazon at a glance
Shoppers on Amazon Singapore searched for Birthday Card 5K times last year and spent an estimated $7K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +11.9%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $7Ka year
- Top search term
- birthday card4K searches a year
02 · Price
A sale here is worth $18.50.
Listings sell for $18.50 on average, from $12.00 to $28.17. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $18.50 that is $0 to $2K a year per listing.
- Average price
- $18.50inside the $15 to $100 sweet spot
- Price range
- $12.00–$28.17
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #88 within Office Products. It carries 3,713 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #88in Office Products
- Average rating
- 4.64 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,713per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Birthday Card products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
24 Pack Unique Gold Foil Birthday Cards with Envelopes & Stickers | 4x6 Inches Blank Happy Birthday Cards Assortment in Bulk for Family Kids Friends Work & Office Celebrations.
- Price
- $28.17
- Rating
- 4.7/5
- Reviews
- 2,779
- Age
- 3y ago

Hallmark Birthday Cards for Kids Assortment 48 Cards with Envelopes (Dinosaurs Sloths Unicorns Flamingos Turtles Sharks)
- Price
- $14.87
- Rating
- 4.6/5
- Reviews
- 1,099
- Age
- 6y ago

Hallmark Birthday Cards Assortment 20 Cards with Envelopes (Refill Pack for Hallmark Card Organizer Box)
- Price
- $20.83
- Rating
- 4.7/5
- Reviews
- 2,556
- Age
- 5y ago

Hallmark Assorted Birthday Greeting Cards (12 Cards and Envelopes)
- Price
- $14.45
- Rating
- 4.6/5
- Reviews
- 8,805
- Age
- 8y ago

Mr. Pen- Birthday Cards 20 Pack Birthday Cards with Envelopes Blank Inside Birthday Cards Assorted Birthday Cards Happy Birthday Cards Bulk Birthday Card Assortment Box of Birthday Cards * *
- Price
- $12.00
- Rating
- 4.7/5
- Reviews
- 5,943
- Age
- 6y ago
Trending
estimated 90-day click momentum
24 Pack Unique Gold Foil Birthday Cards with Envelopes & Stickers | 4x6 Inches Blank Happy Birthday Cards Assortment in Bulk for Family Kids Friends Work & Office Celebrations.
- Price
- $28.17
- Rating
- 4.7/5
- Reviews
- 2,779
- Age
- 3y ago

Mr. Pen- Birthday Cards 20 Pack Birthday Cards with Envelopes Blank Inside Birthday Cards Assorted Birthday Cards Happy Birthday Cards Bulk Birthday Card Assortment Box of Birthday Cards * *
- Price
- $12.00
- Rating
- 4.7/5
- Reviews
- 5,943
- Age
- 6y ago

Hallmark Assorted Birthday Greeting Cards (12 Cards and Envelopes)
- Price
- $14.45
- Rating
- 4.6/5
- Reviews
- 8,805
- Age
- 8y ago

Hallmark Birthday Cards for Kids Assortment 48 Cards with Envelopes (Dinosaurs Sloths Unicorns Flamingos Turtles Sharks)
- Price
- $14.87
- Rating
- 4.6/5
- Reviews
- 1,099
- Age
- 6y ago

ROBBEAR Funny Happy Birthday Pop Up Card Sweet 3D Birthday Gift Box for Adults and Kids with Envelopes Unique Handmade Foldable Celebration Cards for Daughter Son Mom Dad Friend
- Price
- $19.25
- Rating
- 4.7/5
- Reviews
- 3,493
- Age
- 2y ago
Newest
by launch date
Hallmark Birthday Cards Assortment 24 Cards with Envelopes (Rainbow Lettering Best Day Ever)
- Price
- $19.92
- Rating
- 4.5/5
- Reviews
- 1,318
- Age
- 2y ago

ROBBEAR Funny Happy Birthday Pop Up Card Sweet 3D Birthday Gift Box for Adults and Kids with Envelopes Unique Handmade Foldable Celebration Cards for Daughter Son Mom Dad Friend
- Price
- $19.25
- Rating
- 4.7/5
- Reviews
- 3,493
- Age
- 2y ago

24 Pack Unique Gold Foil Birthday Cards with Envelopes & Stickers | 4x6 Inches Blank Happy Birthday Cards Assortment in Bulk for Family Kids Friends Work & Office Celebrations.
- Price
- $28.17
- Rating
- 4.7/5
- Reviews
- 2,779
- Age
- 3y ago

Hallmark Birthday Cards Assortment 20 Cards with Envelopes (Refill Pack for Hallmark Card Organizer Box)
- Price
- $20.83
- Rating
- 4.7/5
- Reviews
- 2,556
- Age
- 5y ago

Mr. Pen- Birthday Cards 20 Pack Birthday Cards with Envelopes Blank Inside Birthday Cards Assorted Birthday Cards Happy Birthday Cards Bulk Birthday Card Assortment Box of Birthday Cards * *
- Price
- $12.00
- Rating
- 4.7/5
- Reviews
- 5,943
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Hallmark55%
- Solpla22%
- Mr. Pen12%
- ROBBEAR10%
Demand
Birthday Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Birthday Card
We read the reviews and the return reasons for every product selling here.
“Nice quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthday Card questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









