Is birthday card profitable to sell on Amazon Singapore?

The niche generates $7K/yr across 7 tracked products. 90-day search growth is +11.9%. Flapen's verdict: Skip it (38/100).

How competitive is the birthday card niche?

4 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the birthday card niche?

Listings span $12.00–$28.17; the average listing price is $18.50 (sweet spot $15–$100). The average incumbent carries 3,713 reviews — the moat a new listing must climb.

birthday card

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$18.50

avg listing price — sweet spot $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$12.00–$28.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.9%

90-day search growth — must beat 0% to launch

Review moat

Okay3,713.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$7K

$7K/yr · 5K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, birthday card is a $7K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

birthday card market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 8.3%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 3.6%
Avg brand age: 47 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Hallmark55%
Solpla22%
Mr. Pen12%
ROBBEAR10%

Demand

Weekly Amazon search volume, last 46 weeks — +11.9% search growth over the last 90 days.

Open Trend

Top birthday card products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

24 Pack Unique Gold Foil Birthday Cards with Envelopes & Stickers | 4x6 Inches Blank Happy Birthday Cards Assortment in Bulk for Family Kids Friends Work & Office Celebrations.

Solpla$28.174.7★2,779 rev

Hallmark Birthday Cards for Kids Assortment 48 Cards with Envelopes (Dinosaurs Sloths Unicorns Flamingos Turtles Sharks)

Hallmark$14.874.6★1,099 rev

Hallmark Birthday Cards Assortment 20 Cards with Envelopes (Refill Pack for Hallmark Card Organizer Box)

Hallmark$20.834.7★2,556 rev

Hallmark Assorted Birthday Greeting Cards (12 Cards and Envelopes)

Hallmark$14.454.6★8,805 rev

Mr. Pen- Birthday Cards 20 Pack Birthday Cards with Envelopes Blank Inside Birthday Cards Assorted Birthday Cards Happy Birthday Cards Bulk Birthday Card Assortment Box of Birthday Cards * *

Mr. Pen$12.004.7★5,943 rev

Newest

by launch date

Hallmark Birthday Cards Assortment 24 Cards with Envelopes (Rainbow Lettering Best Day Ever)

Hallmark$19.921,318 rev

2y ago

ROBBEAR Funny Happy Birthday Pop Up Card Sweet 3D Birthday Gift Box for Adults and Kids with Envelopes Unique Handmade Foldable Celebration Cards for Daughter Son Mom Dad Friend

ROBBEAR$19.253,493 rev

2y ago

24 Pack Unique Gold Foil Birthday Cards with Envelopes & Stickers | 4x6 Inches Blank Happy Birthday Cards Assortment in Bulk for Family Kids Friends Work & Office Celebrations.

Solpla$28.172,779 rev

3y ago

Hallmark Birthday Cards Assortment 20 Cards with Envelopes (Refill Pack for Hallmark Card Organizer Box)

Hallmark$20.832,556 rev

5y ago

Mr. Pen- Birthday Cards 20 Pack Birthday Cards with Envelopes Blank Inside Birthday Cards Assorted Birthday Cards Happy Birthday Cards Bulk Birthday Card Assortment Box of Birthday Cards * *

Mr. Pen$12.005,943 rev

6y ago

What buyers say about birthday card

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall100%

“Nice quality”

Common questions

Is birthday card profitable to sell on Amazon Singapore?: The niche generates $7K/yr across 7 tracked products. 90-day search growth is +11.9%. Flapen's verdict: Skip it (38/100).
How competitive is the birthday card niche?: 4 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the birthday card niche?: Listings span $12.00–$28.17; the average listing price is $18.50 (sweet spot $15–$100). The average incumbent carries 3,713 reviews — the moat a new listing must climb.