Birthday Card
brand-locked demand (top 5 brands take 100% of clicks) — Birthday Card doesn't clear our bar today.
Flapen Score
Top 16% of 33 Office Products niches · +5 vs the category median of 33
Is Birthday Card profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Birthday Card is a $7K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Birthday Card: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +11.9% over the last 90 days and 8.3% of searches end in a purchase.
$7K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 7 products
Top Birthday Card products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
24 Pack Unique Gold Foil Birthday Cards with Envelopes & Stickers | 4x6 Inches Blank Happy Birthday Cards Assortment in Bulk for Family Kids Friends Work & Office Celebrations.
- Price
- $28.17
- Rating
- 4.7/5
- Reviews
- 2,779
- Age
- 3y ago
Hallmark Birthday Cards for Kids Assortment 48 Cards with Envelopes (Dinosaurs Sloths Unicorns Flamingos Turtles Sharks)
- Price
- $14.87
- Rating
- 4.6/5
- Reviews
- 1,099
- Age
- 6y ago
Hallmark Birthday Cards Assortment 20 Cards with Envelopes (Refill Pack for Hallmark Card Organizer Box)
- Price
- $20.83
- Rating
- 4.7/5
- Reviews
- 2,556
- Age
- 5y ago
Hallmark Assorted Birthday Greeting Cards (12 Cards and Envelopes)
- Price
- $14.45
- Rating
- 4.6/5
- Reviews
- 8,805
- Age
- 8y ago
Mr. Pen- Birthday Cards 20 Pack Birthday Cards with Envelopes Blank Inside Birthday Cards Assorted Birthday Cards Happy Birthday Cards Bulk Birthday Card Assortment Box of Birthday Cards * *
- Price
- $12.00
- Rating
- 4.7/5
- Reviews
- 5,943
- Age
- 6y ago
Trending
90-day click momentum24 Pack Unique Gold Foil Birthday Cards with Envelopes & Stickers | 4x6 Inches Blank Happy Birthday Cards Assortment in Bulk for Family Kids Friends Work & Office Celebrations.
- Price
- $28.17
- Rating
- 4.7/5
- Reviews
- 2,779
- Age
- 3y ago
Mr. Pen- Birthday Cards 20 Pack Birthday Cards with Envelopes Blank Inside Birthday Cards Assorted Birthday Cards Happy Birthday Cards Bulk Birthday Card Assortment Box of Birthday Cards * *
- Price
- $12.00
- Rating
- 4.7/5
- Reviews
- 5,943
- Age
- 6y ago
Hallmark Assorted Birthday Greeting Cards (12 Cards and Envelopes)
- Price
- $14.45
- Rating
- 4.6/5
- Reviews
- 8,805
- Age
- 8y ago
Hallmark Birthday Cards for Kids Assortment 48 Cards with Envelopes (Dinosaurs Sloths Unicorns Flamingos Turtles Sharks)
- Price
- $14.87
- Rating
- 4.6/5
- Reviews
- 1,099
- Age
- 6y ago
ROBBEAR Funny Happy Birthday Pop Up Card Sweet 3D Birthday Gift Box for Adults and Kids with Envelopes Unique Handmade Foldable Celebration Cards for Daughter Son Mom Dad Friend
- Price
- $19.25
- Rating
- 4.7/5
- Reviews
- 3,493
- Age
- 2y ago
Newest
by launch date
Hallmark Birthday Cards Assortment 24 Cards with Envelopes (Rainbow Lettering Best Day Ever)
- Price
- $19.92
- Rating
- 4.5/5
- Reviews
- 1,318
- Age
- 2y ago
ROBBEAR Funny Happy Birthday Pop Up Card Sweet 3D Birthday Gift Box for Adults and Kids with Envelopes Unique Handmade Foldable Celebration Cards for Daughter Son Mom Dad Friend
- Price
- $19.25
- Rating
- 4.7/5
- Reviews
- 3,493
- Age
- 2y ago
24 Pack Unique Gold Foil Birthday Cards with Envelopes & Stickers | 4x6 Inches Blank Happy Birthday Cards Assortment in Bulk for Family Kids Friends Work & Office Celebrations.
- Price
- $28.17
- Rating
- 4.7/5
- Reviews
- 2,779
- Age
- 3y ago
Hallmark Birthday Cards Assortment 20 Cards with Envelopes (Refill Pack for Hallmark Card Organizer Box)
- Price
- $20.83
- Rating
- 4.7/5
- Reviews
- 2,556
- Age
- 5y ago
Mr. Pen- Birthday Cards 20 Pack Birthday Cards with Envelopes Blank Inside Birthday Cards Assorted Birthday Cards Happy Birthday Cards Bulk Birthday Card Assortment Box of Birthday Cards * *
- Price
- $12.00
- Rating
- 4.7/5
- Reviews
- 5,943
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Hallmark55%
- Solpla22%
- Mr. Pen12%
- ROBBEAR10%
Birthday Card demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about Birthday Card
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Nice quality”
Common Birthday Card questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
