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Bubble Wrap

brand-locked demand (top 5 brands take 100% of clicks) — Bubble Wrap doesn't clear our bar today.

Flapen Score

38
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Top 16% of 33 Office Products niches · +5 vs the category median of 33

Market size 1Growth 35Conversion 55Competition 26Returns 100Price range 62Avg price 85Brand share 0Review moat 25Quality gap 47
This niche Category average · 33 niches

Is Bubble Wrap profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Bubble Wrap is a $3K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Bubble Wrap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.0% over the last 90 days and 4.5% of searches end in a purchase.

$3K

revenue / yr

Units sold / yr500
Search volume / yr+8.0%3K
Conversion rate4.5%
Avg price$19.01

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 12
Top-5 product click share70%
Open market0%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement30%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews4,106

Top Bubble Wrap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

$0$294$589$883$1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • TEENGA42%
  • Duck24%
  • Packman18%
  • Generic12%
  • 川上産業(Kawakami Sangyo)4%

Bubble Wrap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3KCVR4.5%Products10Brands5Top 5 Brands100%OOS Rate12.8%Rating4.5★Reviews4,106Avg BSR#12
12080Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Common Bubble Wrap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bubble Wrap 38/100 on Amazon Singapore — Skip it. The niche generates $3K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +8.0% over the last 90 days.
Search demand for Bubble Wrap on Amazon Singapore is steady year-round — the busiest month runs 1.5× the quietest.