wrapping paper
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Review moat
Great487.4avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.93–$23.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.1%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 11K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, wrapping paper is a $0/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wrapping paper market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $9K–$13K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 17.1%
- Avg brand age
- 37 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- WRAPAHOLIC66%
- Tyzarglef19%
- aakar15%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 47 weeks — +30.1% search growth over the last 90 days.Top wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tyzarglef Wild Flower Wrapping Paper Roll 17 Inches x 32.8 Feet Kraft Floral Design Wrapping Paper for Women Girls Gifts Birthdays Weddings Bridal Shower and Engagement
Tyzarglef$23.134.7★329 rev
WRAPAHOLIC Kraft Floral Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Spring Summer Garden Flower Design Perfect for Wedding Bridal Shower Birthday
WRAPAHOLIC$14.724.6★603 rev
WRAPAHOLIC Reversible Birthday Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Colorful Balloon with Confetti Design for Birthday Holiday Party Baby Shower
WRAPAHOLIC$22.964.6★1,245 rev
WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Gold Print and Delicate Polka Dots Design for Birthday Christmas Wedding Baby Shower
WRAPAHOLIC$20.634.7★265 rev
WRAPAHOLIC Birthday Wrapping Paper Sheet - 12 Sheets Folded Flat with 12 Gift Tags for Party Baby Shower - 19.7 Inch X 27.5 Inch Per Sheet
WRAPAHOLIC$13.354.5★1,183 rev
Newest
by launch dateTyzarglef Wild Flower Wrapping Paper Roll 17 Inches x 32.8 Feet Kraft Floral Design Wrapping Paper for Women Girls Gifts Birthdays Weddings Bridal Shower and Engagement
Tyzarglef$23.13329 rev
WRAPAHOLIC Blue White Floral Wrapping Paper - Mini Roll - 17 Inch x 16.5 Feet - Vintage Blue Toile De Jouy Tuscany Pagoda Design Perfect for Wedding Birthday Bridal Shower Tea Party
WRAPAHOLIC$21.6744 rev
WRAPAHOLIC Kraft Floral Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Spring Summer Garden Flower Design Perfect for Wedding Bridal Shower Birthday
WRAPAHOLIC$14.72603 rev
WRAPAHOLIC Puppy Dog Wrapping Paper - Mini Roll - 17 Inch x 9.8 Feet - Yellow Birthday Wrapping Paper Perfect for Kids Boys Grils Baby Shower
WRAPAHOLIC$15.88307 rev
Aakar Pack of 6 Size 17 x 29 Inches Wrapping Paper Sheets For Craft Packing Birthday Christmas Wedding (Florals)
aakar$13.491 rev
Trending
90-day click momentumWRAPAHOLIC Birthday Wrapping Paper Sheet - 12 Sheets Folded Flat with 12 Gift Tags for Party Baby Shower - 19.7 Inch X 27.5 Inch Per Sheet
WRAPAHOLIC$13.354.5★
WRAPAHOLIC Puppy Dog Wrapping Paper - Mini Roll - 17 Inch x 9.8 Feet - Yellow Birthday Wrapping Paper Perfect for Kids Boys Grils Baby Shower
WRAPAHOLIC$15.884.6★
WRAPAHOLIC Blue White Floral Wrapping Paper - Mini Roll - 17 Inch x 16.5 Feet - Vintage Blue Toile De Jouy Tuscany Pagoda Design Perfect for Wedding Birthday Bridal Shower Tea Party
WRAPAHOLIC$21.674.6★
Tyzarglef Wild Flower Wrapping Paper Roll 17 Inches x 32.8 Feet Kraft Floral Design Wrapping Paper for Women Girls Gifts Birthdays Weddings Bridal Shower and Engagement
Tyzarglef$23.134.7★
WRAPAHOLIC Reversible Birthday Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Colorful Balloon with Confetti Design for Birthday Holiday Party Baby Shower
WRAPAHOLIC$22.964.6★
Common questions
- Is wrapping paper profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 10 tracked products. 90-day search growth is +30.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the wrapping paper niche?
- 3 brands and 3 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the wrapping paper niche?
- Listings span $11.93–$23.13; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 487 reviews — the moat a new listing must climb.