Wrapping Paper
FailShoppers spend an estimated $0 a year here, so Wrapping Paper is a Fail.
- Flapen Score
- 38 / 100Top 16% of 33 Office Products niches · +5 vs the category median of 3338
- Market size
- $0/yr11K searches / yr
- 90-day growth
- +30.1%search demand this quarter
- Competition
- 62%top-5 click share · 3 brands · 3 sellers
Flapen Score
Wrapping Paper against its category
The dotted line is the Office Products average. Past it, Wrapping Paper is stronger. Inside it, weaker.
Market
The Wrapping Paper market on Amazon at a glance
Shoppers on Amazon Singapore searched for Wrapping Paper 11K times last year and spent an estimated $0. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- +30.1%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- wrapping paper7K searches a year
02 · Price
A sale here is worth $17.68.
Listings sell for $17.68 on average, from $11.93 to $23.13. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $17.68 that is $0 to $2K a year per listing.
- Average price
- $17.68inside the $15 to $100 sweet spot
- Price range
- $11.93–$23.13
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #25 within Office Products. It carries 487 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 17.1%
- Average rank
- #25in Office Products
- Average rating
- 4.59 starsAmazon Singapore average 4.47 stars
- Average reviews
- 487per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Wrapping Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Brand 166%
- Brand 219%
- Brand 315%
- Open — no brand owns it (0%)
Demand
Wrapping Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.9× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wrapping Paper questions
Answered from the same tracked data.









